Amazon is donating $690,000 to Australia's fire recovery. Does Jeff Bezos owe the world more?

Amazon founder and CEO Jeff Bezos (a.k.a. The Wealthiest Man to Ever Walk the Earth) has announced that his company (a.k.a. the Most Valuable Company to Ever Exist) will contribute $1 million Australian dollars in aid to Australia to assist with the country's bushfire recovery efforts. In U.S. dollars, that's approximately $690,000.

For sure, $690,000 is not a small amount of money, and every donation counts. But the announcement from Bezos has people expressing their not-so-charitable feelings about the mega rich man and his mega valuable company. And when you calculate what kind of an effect $690,000 has on Amazon's bottom line, it's not hard to see why.


We're about to get into some unreal numbers here, so it's worth doing a bit of a "How Much Is a Billion" review. Most of us don't have a good grasp on how much a billion is.



So now that we understand how bonkers a billion dollars is, how many billions is Amazon worth? Valuing a company isn't a straightforward endeavor, so estimates vary. Some market cap valuations have put Amazon's worth at $1 trillion. (That's a thousand billions, $1,000,000,000,000 if you really want to see the zeroes.) A much more conservative estimate puts the company's true net worth at less than a fifth of that, at $160 billion.

RELATED: The Truth Behind Amazon's Success? It's Kinda Evil.

Just for funsies, let's take a look at the math for both Amazon value extremes and compare it to the average American's charitable giving.

If Amazon is valued at $1 trillion, a donation of $690,000 would be .000069% of the company's worth. According to the Federal Reserve, the median net worth for American families is $97,000. So that means for the typical American, a donation equivalent to Amazon's would be less than 7 cents. Now, that's not nothing, right? But is that a donation people would feel good about announcing?

Now let's look at the more conservative estimate of $160 billion. In that case, a $690,000 donation would be .00043% of Amazon's worth. For the typical American household, that's the equivalent of giving…wait for it…42 cents. Again, is that a donation most of us would announce proudly?

Twitter users were quick to point out the relatively tiny donation from the world's most valuable company, especially compared to what several others whose net worths are far lower have donated. For example, the heavy metal group Metallica reportedly donated $750,000. Pop singer Pink has pledged $500,000 (and Bette Midler is matching it).


In turn, other Twitter users chided people for charity shaming, pointing out that Amazon didn't have to give anything, but did. And it's true. Giving is voluntary. (It's also true that charitable giving is a way for rich people to pay less in taxes, so giving isn't always about altruism.) But it's also all relative. For a person making minimum wage, even a few dollars is a huge sacrifice. Relative to total wealth, Amazon's donation is the sacrificial equivalent of a few coins of pocket change for most of us.

The debate boils down to whether or not someone with gargantuan amounts of extra money has some kind of obligation to society to share the wealth with those in need. And if so, how much of that wealth is a reasonable amount to expect? (For an interesting look at how much billionaires give compared to their wealth, check out this article.)

The guy who originally posted the Bezos story pointed out that if everyone on Twitter donated $2, they could beat Bezos' donation, but that suggestion seems to miss—or perhaps reinforce—the point. A $2 donation for the typical American would be the equivalent of more than $3 million for Amazon.

Good effort at rallying the 99.9%, though, man. But perhaps people can give their $2 and also push for accountability for megabillionaires whose companies pay no taxes.

Pexels
True
Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Wikiimages by Pixabay, Dr. Jacqueline Antonovich/Twitter

The 1776 Report isn't just bad, it's historically bad, in every way possible.

When journalist Nikole Hannah-Jones published her Pulitzer Prize-winning 1619 Project for The New York Times, some backlash was inevitable. Instead of telling the story of America's creation through the eyes of the colonial architects of our system of government, Hannah-Jones retold it through the eyes of the enslaved Africans who were forced to help build the nation without reaping the benefits of democracy. Though a couple of historical inaccuracies have had to be clarified and corrected, the 1619 Project is groundbreaking, in that it helps give voice to a history that has long been overlooked and underrepresented in our education system.

The 1776 Report, in turn, is a blaring call to return to the whitewashed curriculums that silence that voice.

In September of last year, President Trump blasted the 1619 Project, which he called "toxic propaganda" and "ideological poison" that "will destroy our country." He subsequently created a commission to tell the story of America's founding the way he wanted it told—in the form of a "patriotic education" with all of the dog whistles that that phrase entails.

Mission accomplished, sort of.

Keep Reading Show less
True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.