The reason David Duchovny let his rescue pup lick his face is awesome.

You may never look at peanut butter the same way again.

Actor David Duchovny and his rescue dog, Brick, have a very close relationship.

They spend afternoons lounging around, not a care in the world.

They explore the world together (because is there a better travel companion than this furry fella?).



They certainly celebrate the holiday season in style, too.

And yes, they even lick peanut butter off each other's lips.

Weird? Maybe. But it's for a great cause.

GIF via Target Zero/YouTube.

The sloppy peanut butter kisses are part of the #LickMyFace challenge, which launched this week.

The premise is simple, a little absurd, and ... very messy.

1. Put peanut butter on your lips.

2. Put your face near your dog's face.

3. Let your dog have at it.

4. Count how many wet ones your dog gives you.

5. Give that dollar amount to Target Zero, a nonprofit dedicated to saving the lives of rescue dogs.

6. Challenge your friends to do the same.

GIF via Target Zero/YouTube.

"To really get this going, I'm challenging all of you, my social media followers," Duchovny says in a video announcing the challenge, encouraging others to participate and donate, using the hashtag #LickMyFace to promote efforts.

He also made sure to specifically invite his ex-wife, actress Tea Leoni, as well as "X-Files" co-star Gillian Anderson, to compete.

Anderson, by the way, clearly isn't afraid of a slobbery challenge; she stepped up to the plate right away:

Target Zero is one amazing group that's definitely deserving of the attention and extra funds.

The group helps shelters learn the best practices in becoming "zero kill" shelters, which means they will no longer euthanize any healthy pups due to avoidable factors, like overcrowding in their facilities.

That way, pups like Brick can find their way into a forever home.

The nonprofit, for instance, helped the public shelter in Waco, Texas, reduce its kill rate dramatically since 2012, The Huffington Post reported. By the end of last year, over 90% of its animals were being saved, thanks in large part to Target Zero.

There are very few reasons anyone should record themselves while their dog licks peanut butter off their lips and put it on the internet. But if there's ever been a good reason to do so, saving animals is it.

"I've thrown down the challenge: You must accept now," Duchovny says in the video below. "Let's save a ton of shelter animals together, one lick at a time."

Watch Duchovny and Brick complete the #LickMyFace challenge below:

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Courtesy of Macy's

In many ways, 18-year-old Idaho native, Hank Cazier, is like any other teenager you've met. He loves chocolate, pop music, and playing games with his family. He has lofty dreams of modeling for a major clothing company one day. But one thing that sets him apart may also jeopardize his future is his recent battle against a brain tumor.

Cazier was diagnosed in 2015. When he had surgery to remove the tumor, he received trauma to his brain and lost some of his motor functionality. He's been in physical, occupational, and speech therapy ever since. The experience impacted Cazier's confidence and self-esteem, so he's been looking for a way to build himself back up again.

"I wanted to do something that helped me look forward to the future," he says.

Enter Make-A-Wish, a nonprofit organization that grants wishes for children battling critical illnesses, providing them a chance to make the impossible possible. The organization partnered with Macy's to raise awareness and help make those wishes a reality. The hope is that the "wish effect" will improve their quality of life and empower them with the strength they need to overcome these illnesses and look towards the future. That was a particularly big deal for Cazier, who had been feeling like so many of his wishes weren't going to be possible because of his critical illness.

"In the beginning, it was hard to accept that it would be improbable for me to accomplish my previous goals because my illness took away so many of my physical abilities," says Cazier. His wish of becoming a model also seemed out of reach.

But Macy's and Make-A-Wish didn't see it like that. Once they learned about Cazier's wish, they knew he had to make it come true by inviting him to be part of the magical Macy's holiday shoot in New York.

Courtesy of Macy's

Make-A-Wish can't fulfill children's wishes without the generosity of donors and partners like Macy's. In fact, since 2003, Macy's has given more than $122 million to Make-A-Wish and impacted the lives of more than 2.9 million people.

Cazier's wish experience was beyond what he could've imagined, and it filled him with so much joy and confidence. "It is like waking up and discovering that you have super powers. It feels amazing!" he exclaims.

One of the best parts about the day for him was the kindness everyone who helped make it happen showed him.

"The employees of Macy's and Make-A-Wish made me feel welcome, warm, and cared for," he says. "I am truly grateful that even though they were busy doing their jobs, they were able to show kindness and compassion towards me in all of the little details."

He also got to spend part of the shoot outdoors, which, as someone who loves climbing, hiking, and scuba-diving but has trouble doing those activities now, was very welcome.

Courtesy of Macy's

Overall, Cazier feels he grew a lot during his modeling wish and is now emboldened to work towards a better quality of life. "I want to acquire skills that help me continue to improve in these circumstances," he says.

You can change the lives of more kids like Cazier just by writing a letter to Santa and dropping it in the big red letterbox at Macy's (you can also write and submit one online). For every letter received before Dec. 24, 2019, Macy's will donate $1 to Make-A-Wish, up to $1 million. By writing a letter to Santa, you can help a child replace fear with confidence, sadness with joy, and anxiety with hope.

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