Walking Alongside Martu: A journey with one of the world’s oldest living cultures
Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.
In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
How to criticize Caitlyn Jenner fairly — and oh, there's a lot to criticize.
A simple tip for tough discussions and disagreements.
Caitlyn Jenner has history of giving troubling sound bites.
In the wake of a shooting attack on Republican members of Congress, Jenner "joked" that "liberals can't even shoot straight." She once told BuzzFeed that, "the hardest part about being a woman is figuring out what to wear." During the 2016 election she said she wanted to be the "trans ambassador" for vehemently anti-LGBTQ politician Ted Cruz.
Take into account her public transition and her connection to the Kardashian family, there's no shortage of people ready and eager to call her out for comments like those.
I'm no fan of her, either. Trust me. Photo by Alberto E. Rodriguez/Getty Images.
Though we can't know for sure Jenner's intent, her status as a public figure and her habit of saying offensive, inappropriate, and ill-informed things makes life for trans people like me that much harder. She wants to speak for my demographic, and yet, when she opens her mouth, she often says things I vehemently disagree with.
It's embarrassing. It's exhausting.
Also exhausting, however, is the reaction I see play out every time Jenner says something problematic.
For every on-point criticism of whatever it is Jenner said, there are waves of people who respond with transphobic comments and "jokes" that misgender her and refer to her by her old name.
It certainly seems as though many people feel that Jenner saying or doing something awful gives them the green light to let out some general anti-trans feelings on the world — even if by accident.
While those sorts of comments may be directed at her, they send a really unfortunate message to all trans people, implying that being called the correct name and pronoun is a privilege to be "earned" and that can later be revoked in the case of bad behavior.
Those types of comments suggest that the person making them is merely humoring trans people when using our correct pronouns and names instead of taking us at our word when it comes to who we are.
The bottom line is this: Calling Caitlyn Jenner a "man" or using her old name doesn't really address what makes her so objectionable.
There's a name for this kind of bad argument.
It's called "ad hominem," and it's basically when someone comes to an argument to insult someone's character or body as opposed to their ideas. It's a pretty weak way to make a point, and honestly, it often affects more than the intended target.
[rebelmouse-image 19528984 dam="1" original_size="750x549" caption="Calling her a "man" sends a pretty rough message to other trans people. Photo by Kevin Winter/Getty Images." expand=1]Calling her a "man" sends a pretty rough message to other trans people. Photo by Kevin Winter/Getty Images.
So how can you criticize Caitlyn Jenner without being transphobic? Simple: Avoid ad hominem.
After Jenner's comments about the congressional shooting began circulating, here's an exchange I saw take place on Twitter:
One person posted a link to the recent story about her "liberals can't even shoot straight" comments. Out of nowhere, people replied to that tweet calling her a man, saying things about how her "real name" was "Bruce," and lots of stuff that had nothing to do with the stupid thing that she actually said.
A better way to respond would be to criticize her comments as being offensive or inappropriate in the wake of the tragedy she was talking about.
What if you just won't be satisfied unless you can crack a joke? LGBTQ activist Dan Savage pretty much nailed it with his response to her comments: "The liberal black lesbian married cop who took out the shooter got the job done."
Boom. Critical. Funny. Most importantly, not-transphobic.
There's nothing wrong with criticizing Caitlyn Jenner — whether the person doing the criticizing is trans or not.
Just because ad hominem attacks aren't OK doesn't mean Jenner gets some sort of "free pass" to say troubling things unchecked. It doesn't mean she shouldn't be held accountable for her words or that she shouldn't be criticized for her views or politics.
If people feel the need to criticize her for her political views, her charmed reality TV life, or her actions, they absolutely should do that. Believe me, there is plenty there to address.
There's just no need to bring transphobia into it.
Clarification 6/20/2017: A previous version of this post stated Jenner means well with her comments; it was updated to reflect that we don't know her intent.