An entrepreneurial Ph.D candidate sheds light on how technology helps her grow her small business
Pita and David in front of their mobile plant shop
If there is a positive connection between mental health and caring for plants, Lupita Ríos is determined to make it her life’s work to share it with the world.
Ríos owns Dallas-based Pita’s Planters, a small business offering handmade planters, vases, art, bouquet preservation. Her love of vegetation can be traced back to where she spent her childhood—in the jungles of Guatemala—but it wasn’t until Ríos began struggling with panic attacks after college that she realized how healing plants can be.
During a particularly anxious period in her life, the only thing that brought her comfort was a plant she’d inherited from a co-worker. “Every day I would come into work and see some new growth or a new little leaf, and I would just feel so excited … it was like this little seed of light for me during a time when I was not feeling much joy,” said Ríos.
Pita in her plant shop https://www.pitasplanters.com
So she did what made sense: she kept growing plants, eventually learning how to create pots from recycled materials. During the pandemic, she and her husband opened a mobile plant store, which allowed her to share her passion with people in the community. What began as a meditative hobby quickly turned into a booming business, and Ríos, who is also working towards a Ph.D in Neuroscience, found herself overwhelmed with the things that come with being a small business owner (like keeping up with voice messages!).
“I learn as I go,” said Ríos, mentioning that one of the rookie decisions she made as a first-time business owner was to list her cell phone number under the business as the official contact number. “I quickly learned that was not a good idea! I got calls from customers left and right because the business grew so quickly.”
A friend suggested leveraging technology to keep Ríos’ sanity intact. She enrolled in Verizon Small Business Digital Ready, a free online program that offers small businesses nationwide access to over 50 expert courses and grant funding opportunities. The program includes resources created by small business owners for small business owners, covering topics such as marketing, financial planning, social media management, and more. For Ríos, this was the answer to juggling school and business without dropping any balls while the business continues to grow.
Taking control of her mobile plan was the first step in streamlining—and leveling up!—the business. Verizon’s My Biz Plan allowed her select and pay for only what she needed the One Talk App allowed her to reclaim her cell phone for personal use, and Verizon Business Assistant, a GenAI-powered text messaging solution , has been an enormous time-saver. Verizon Business’ 2025 State of Small Business Survey revealed 38% of SMBs are currently using AI–Lupita is one of many using it to help. Instead of spending precious time replying to every DM inquiring about the hours of her shop or troubleshooting a repotted plant’s wilting leaves, business owners like Ríos can set up, customize, and train a virtual assistant to field these questions.
“I didn't even realize I needed this in my life, but Verizon was like, we work with a lot of small businesses and we have a lot of tools that help set your business up so that I can focus on the products, on the marketing, on everything else. And I know that Verizon's got me covered in other ways where I don't have to think about it so much. It is so nice to have someone looking out for you and saying, ‘Yeah, you're busy. We got you covered here. We can take care of this."’
Verizon is committed to reaching one million small businesses with the resources they need to be successful by 2030—with over 450,000 small businesses like Pita’s Planters already using Digital Ready to help their businesses thrive.
Pita and David at their brick and mortar shophttps://www.pitasplanters.com
As for Ríos’ plans for after she receives her doctorate in Neuroscience? She wants to become a professor and continue growing her plant business.“Honestly, there’s nothing quite like having someone walk in who says they’ve never owned a plant before,” said Ríos. “Let me start your plant journey…within a few weeks, you’ll have a jungle in your house.”
Do you own a small business? Verizon offers over $1M in small business grants every year! Complete an application for the Verizon Small Business Digital Readyportal between May 1, 2025, and 11:59 pm PT on June 30, 2025, to be eligible for the application process for a $10,000 grant consideration.
How to criticize Caitlyn Jenner fairly — and oh, there's a lot to criticize.
A simple tip for tough discussions and disagreements.
Caitlyn Jenner has history of giving troubling sound bites.
In the wake of a shooting attack on Republican members of Congress, Jenner "joked" that "liberals can't even shoot straight." She once told BuzzFeed that, "the hardest part about being a woman is figuring out what to wear." During the 2016 election she said she wanted to be the "trans ambassador" for vehemently anti-LGBTQ politician Ted Cruz.
Take into account her public transition and her connection to the Kardashian family, there's no shortage of people ready and eager to call her out for comments like those.
I'm no fan of her, either. Trust me. Photo by Alberto E. Rodriguez/Getty Images.
Though we can't know for sure Jenner's intent, her status as a public figure and her habit of saying offensive, inappropriate, and ill-informed things makes life for trans people like me that much harder. She wants to speak for my demographic, and yet, when she opens her mouth, she often says things I vehemently disagree with.
It's embarrassing. It's exhausting.
Also exhausting, however, is the reaction I see play out every time Jenner says something problematic.
For every on-point criticism of whatever it is Jenner said, there are waves of people who respond with transphobic comments and "jokes" that misgender her and refer to her by her old name.
It certainly seems as though many people feel that Jenner saying or doing something awful gives them the green light to let out some general anti-trans feelings on the world — even if by accident.
While those sorts of comments may be directed at her, they send a really unfortunate message to all trans people, implying that being called the correct name and pronoun is a privilege to be "earned" and that can later be revoked in the case of bad behavior.
Those types of comments suggest that the person making them is merely humoring trans people when using our correct pronouns and names instead of taking us at our word when it comes to who we are.
The bottom line is this: Calling Caitlyn Jenner a "man" or using her old name doesn't really address what makes her so objectionable.
There's a name for this kind of bad argument.
It's called "ad hominem," and it's basically when someone comes to an argument to insult someone's character or body as opposed to their ideas. It's a pretty weak way to make a point, and honestly, it often affects more than the intended target.
So how can you criticize Caitlyn Jenner without being transphobic? Simple: Avoid ad hominem.
After Jenner's comments about the congressional shooting began circulating, here's an exchange I saw take place on Twitter:
One person posted a link to the recent story about her "liberals can't even shoot straight" comments. Out of nowhere, people replied to that tweet calling her a man, saying things about how her "real name" was "Bruce," and lots of stuff that had nothing to do with the stupid thing that she actually said.
A better way to respond would be to criticize her comments as being offensive or inappropriate in the wake of the tragedy she was talking about.
What if you just won't be satisfied unless you can crack a joke? LGBTQ activist Dan Savage pretty much nailed it with his response to her comments: "The liberal black lesbian married cop who took out the shooter got the job done."
Boom. Critical. Funny. Most importantly, not-transphobic.
There's nothing wrong with criticizing Caitlyn Jenner — whether the person doing the criticizing is trans or not.
Just because ad hominem attacks aren't OK doesn't mean Jenner gets some sort of "free pass" to say troubling things unchecked. It doesn't mean she shouldn't be held accountable for her words or that she shouldn't be criticized for her views or politics.
If people feel the need to criticize her for her political views, her charmed reality TV life, or her actions, they absolutely should do that. Believe me, there is plenty there to address.
There's just no need to bring transphobia into it.
Clarification 6/20/2017: A previous version of this post stated Jenner means well with her comments; it was updated to reflect that we don't know her intent.