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How movie trailers get you hooked in a matter of seconds, explained by a guy who makes them

"It's like trying to sell a jigsaw puzzle."

movie trailers

Bill Neil breaking down iconic trailers for Vox.

We know that a ton of dedicated time, energy and artistic skill goes into bringing movies to life. But what about the thing that first introduces you to the movie? That 60-second video meant to encapsulate every thrill, swoon and jump scare the story promises to deliver, if only you are brave enough to step out to the movie theater (or these days, your couch) for two hours.

We are, of course, talking about the movie trailer. And take it from the ones who create them, trailers are in and of themselves a complex art form—with just a dash of psychological manipulation.

“It’s like trying to sell a jigsaw puzzle," quipped Bill Neil, trailer editor for Buddha Jones. “And in order to sell the jigsaw puzzle, you can’t show the whole picture on the box. You are only allowed to show four pieces of that puzzle.”

In an interview with Vox, Neil explains that most of the time, trailer editors are only given bits of the movie’s footage called dailies, and from that footage, they piece together what they think the overall feeling of the film is going to be. This certainly helps explain why some trailers might appear to be selling completely different movies than what was actually watched. Part of the art is in the guessing.

Once an editor has the gist of what they’re selling, it’s their job to pack a hefty emotional punch in a short amount of time. There are a few techniques that can help with this, such as a “rug pull,” where the trailer takes a distinct tone shift, usually going from lighthearted to something more unsettling. This shift can happen abruptly or gradually.

But perhaps no technique is as engaging as sound design, which Neil describes as “the soul of the trailer.” In just a single minute-long teaser, Neil might compose an entire symphony of sound effects.

For Jordan Peele’s “Nope,” Neil used Stevie Wonder’s “Fingertips” throughout the trailer in several different ways—first playing it diegetically (meaning that characters interact with it in the context of a scene), then matching the sounds of a galloping horse to the song’s percussion, then giving it a creepy echo followed by silence, finishing with a deconstructed version of the song under a layer of other sounds.

In case you didn’t know, “Nope” is (SPOILER ALERT) an alien horror movie. So Neil drew a lot of visual inspirations from movies like “Close Encounters of a Third Kind,” even formatting some of the onscreen text to subtly look like a descending spaceship.

All in all, these choices make for a super creepy trailer.

As with any art form, trailer making has evolved throughout the years. Gone are the days of heavy voiceovers, and technology has made it easier than ever to access ever-growing sound effects libraries. But at the end of the day, the challenge remains the same—make people want to see the movie and make them want it fast.

Check out Neil’s full interview below, where he breaks down several iconic trailers throughout the years, starting all the way back in the 60s and going forward to the present day. It’s only further proof that trailers really do deserve their own Oscar category.

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Meet the 18-year-old advocating for teen mental health, one inspiring podcast at a time

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

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A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

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Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.

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An 8-year-old snuck his handwritten book onto a library shelf. Now it has a 56-person waiting list.

Dillon Helbig's 81-page graphic novel— written by "Dillon His Self"—captured the hearts of his local librarians and their patrons.

Dillon Helbig's 81-page graphic novel captured the hearts of his local librarians.

Writing a book is no easy task, even for adult professional writers. Many would-be authors dream of a day when their work can be found on library shelves, unsure if it will ever come.

But for 8-year-old Dillon Helbig, that day has already arrived—in truly unconventional fashion—thanks to his own determination to make it happen.

Dillon wrote his 81-page graphic novel, "The Adventures of Dillon Helbig's Crismis" (written by "Dillon His Self") in a hardcover journal with colored pencils over the course of a few days. He even put a label on the back of the book that reads "Made in Idho" [sic] and put an illustrated spine label on it as well. Then, without telling anyone, he brought it to his local library in Boise, Idaho, and slipped it in among the books in the children's section.

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Mom reacts perfectly to daughter who disinvited a friend from a trip because of her weight

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via Cottonboro Studios/Pexels

A mother confronts her daughter for judging her friend's weight.

A 42-year-old mother wondered whether she did the right thing by disciplining her 18-year-old daughter, Abby, who disinvited a friend from vacation because of her weight. The mother asked people on Reddit for their opinion.

For some background, Abby had struggled with her weight for many years, so she went to her mother for help. The two set up a program where Abby was given a reward for every milestone she achieved.

“Four months ago, she asked that I don't get her any more rewards and add it up to her birthday gift, and for her gift she wants a vacation I will pay for, for her and her friends instead of the huge party I had promised for her 18th. I said OK,” the mother wrote.

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A stadium of people launched into an incredible, spontaneous 'Bohemian Rhapsody' sing-along

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Green Day/YouTube

When polarization starts to feel like a defining characteristic of humanity, sometimes we need a reminder that people really are capable of coming together as one.

Watching a stadium full of Green Day concertgoers bust out their best "Bohemian Rhapsody" when it came over the loudspeakers is just such a reminder.

As the person who uploaded the concert footage to Reddit noted: "For almost 6 minutes, the equivalent of a small city sang, with one voice, the beautiful song of a man who has been dead for decades. If you can do this, you're not just a famous person, you're a legend."

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James Doohan, the original 'Star Trek' Scotty, once saved a suicidal fan's life

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When people become famous, they know fans are going to want things from them all the time—autographs, selfies, shoutouts, handshakes and hugs. But what about when a fan reaches out in distress?

Canadian actor James Doohan, who played the lovably surly ship mechanic Scotty on the original "Star Trek" television show and films, received a harrowing note from a fan once. It's hard to know when to take a letter from a stranger seriously, especially when you're a famous actor, but he did.

"I got a fan letter from a young lady—it was a suicide note," he shared in an interview. "So I called her. I said, 'Hey, this is Jimmy Doohan—Scotty from Star Trek,' I said, 'I'm doing a convention in Indianapolis. I want to see you there.'"

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High school teacher breaks down every high school clique that (still) exists

There's something loveable about every clique.

@stillateacher/TikTok

Are AP kids as insufferable as they seem? Not according to Ms. C.

Think back to all those centuries ago (kidding), when you were but a wee teen in high school. Suddenly identity exploration and finding a sense of belonging become paramount. In those pivotal years, you meet other like-minded individuals with similar tastes and interests, and those people become your exclusive group of friends, otherwise known as a clique.

High school might look very different now than how it once did, but this rite of passage is still very much alive and well. Just ask Ms. C, who goes by the handle @stillateacher on TikTok.

Ms. C recently went viral for sharing a look at high school cliques from her perspective as a teacher, honing in on what she liked about teaching each clique. Her observations illuminate not only that yes, cliques persist (and with them their inherent problems) but that there’s something genuine, sweet and loveable about each one.

First on deck—the goth kids, primarily because Ms. C admits to being scared of them when she was a kid. But now, after actually connecting with a few, she insists that underneath those dark and gloomy exteriors lies genuine kindness.

“A common interaction between me and a goth kid is throughout class, they're just kind of like giving me a death glare…And then after class, they just like linger around by my desk and I'm like, ‘Hey, what's up?’ And they'll just like lightly knock over something on my desk and be like, ‘You're a really good teacher. This is my favorite class.’ and then just walk out,” she says in the clip.

So yeah, goth kids are just like cats. Misunderstood in the way they show love.

@stillateacher Something loveable about every clique #teacher #teachersoftiktok #teachertok #highschool #clique ♬ original sound - Ms. C

On the opposite side of the spectrum, Ms. C tackles theater kids next. Sure, this group has a big personality (perhaps too big for some), but Ms. C appreciates their brazen self-assurance.

“They reeeeealllly don’t care what anyone thinks,” she says, explaining that while other students add well-known pop singers to her class playlist, theater kids will shamelessly put in their favorite show tunes. Why? Because it’s “the best musical of all time!” Duh.

Plus, Ms. C commends their “really strong literacy skills from reading and memorizing all of these plays.”

For jocks, there are actually sub-cliques within the group “depending on which sport you play.” But despite each sport team having different personalities, Ms. C notes that a supportive coach makes all the difference.

“I've literally before picked up my phone and called the coach and then like be like, ‘So and so is having a tough day,’ and they come and talk to them in the hallway and the student is like immediately changed, inspired, transformed,” she says.

And while she admits that the teacher/jock relationship is often portrayed as contentious, she can’t help but commend jocks for their passion and commitment.

“A lot of the kids are just like die-hard for whatever sport they play. That keeps them coming to school consistently. It keeps them having something to do,” she says.

After her initial post received over 800,000 views, Ms. C began reviewing even more cliques. Like band kids, who are “clever,” “sarcastic," fond of outdated memes and generally “lead a fun, joyful existence.”

@stillateacher Replying to @juan pablo Suarez band kids get a 5 star review #teacher #teachersoftiktok #teachertok #highschool #clique ♬ original sound - Ms. C

Or art kids, who are “self-deprecating” but “brilliant” and “generous” and “unproblematic royalty” overall.

@stillateacher Replying to @Escape_My_Reality ♬ original sound - Ms. C

Ms. C has even advocated for the AP overachievers, who are often labeled as insufferable in their eagerness.

@stillateacher Replying to @520momo_mama I will defend overachievers to the death #teacher #teachersoftiktok #teachertok #highschool #clique ♬ original sound - Ms. C

“You all have an edge and an intensity that you can leverage to lead truly extraordinary lives,” says, before joking that they’ll “also need a lot of therapy, so many blessings to you on that journey, and the earlier you start the better.”

Requests for more clique reviews are still rolling in, asking Ms. C to cover the skater punks, the nerds, the speech and debate team, cheerleaders and dancers, …and a lot of folks have suggested choir kids. So be sure to follow Ms. C for more wholesome entertainment.

High school cliques might evolve with the different generations, but one thing that will never change is that they each have something unique to offer.

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