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movie trailers

Bill Neil breaking down iconic trailers for Vox.

We know that a ton of dedicated time, energy and artistic skill goes into bringing movies to life. But what about the thing that first introduces you to the movie? That 60-second video meant to encapsulate every thrill, swoon and jump scare the story promises to deliver, if only you are brave enough to step out to the movie theater (or these days, your couch) for two hours.

We are, of course, talking about the movie trailer. And take it from the ones who create them, trailers are in and of themselves a complex art form—with just a dash of psychological manipulation.

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