upworthy
Health

Is safe and stable housing the key to our health and wellbeing? This docuseries says yes (and has the footage to prove it).

A moving docuseries explores housing, equity, and personal health and well-being through the lens of three unforgettable stories.

Is safe and stable housing the key to our health and wellbeing? This docuseries says yes (and has the footage to prove it).
Photo by Ryder Haske, People's Television, Inc.

Four Bands Community Fund helped Tammy Granados (pictured here) navigate systemic barriers that are common among Native homebuyers.

True

When you think of a home, what comes to mind? For many, it’s the classic vision of a house—four walls, some doors, a roof. But research has shown that home ownership is so much more than just a physical structure. Instead, it’s an opportunity for families to have stability, a way to build and pass down wealth to future generations, and a foundation for a healthy life.


In a three-part docuseries from the Robert Wood Johnson Foundation (RWJF), filmmakers explore the systemic barriers that keep safe and accessible housing out of reach for many Americans, such as racial discrimination, access to credit, and poverty. The docuseries, From Hope to Home, follows the story of three families affected by these barriers and shows how, with the help of community organizations, they are able to break free from these barriers and access safe housing—something RWJF believes is essential for health and wellbeing.

Four Bands Community Fund helped Tammy Granados (pictured here) navigate systemic barriers that are common among Native homebuyers.

Photo by Ryder Haske, People's Television, Inc.

In the first part of the docuseries, entitled “What We Came Here For,” viewers meet Tammy Granados, a young mother of four children, who experienced housing insecurity when the rent was raised on her family’s two-bedroom apartment.

Granados reached out to Four Bands Community Fund, a community development financial institution (CDFI) that helps create a path to homeownership for underserved communities and individuals—something that is particularly complicated for Native Americans.

“Most of the issues our homeowners face have to do with barriers set up around the land that we have no control over, that were set up through treaties with the US Government,” says Lakota Vogel, executive director of Four Bands Community Fund. Native communities, for instance, work through the Bureau of Indian Affairs to buy and sell tribal land rather than a traditional realtor, which can make home ownership seem even more out of reach.

“Who do you call when you want to buy a house?” says Vogel, of the typical home buying process for Native communities. “We don’t have realtor companies.”

These kinds of structural barriers, Vogel explains, put a significant strain on the health of Native communities.

“It’s like a chronic stress that’s overtop all of us, and our populations experience these unprecedented health disparities,” she says. “We adopt this scarcity mindset and our bodies sort of respond by increasing a stress hormone called cortisol. Having a home decreases that stress response.”

Four Bands not only understands these particular barriers and the harm they cause—they’re also able to help Native communities break through them.

“The first thing we do within a Native American reservation is sort of demystify the process,” Vogel says in a panel discussion led by RWJF, in partnership with Upworthy. “We look at the land site with the community member and talk them through every step of the process.” Four Bands then matches them with any available capital that will help them purchase the home.

Through a partnership with Four Bands, Granados was able to move her children into safe, secure, and affordable housing where they’re able to thrive.

“Becoming a homeowner gave me freedom to show my kids that you don’t just have to work to survive,” says Granados in the film. “You can work to thrive, you can work to live, you can work to grow your spirit, you can work doing something you enjoy. This is what your spirit came to Earth for.”

“What We Came Here For” is part one of From Hope to Home, a three-part docuseries from the Robert Wood Johnson Foundation and Emmy®-nominated creative studio People’s Television. It is available to stream here.

Shala Staple and her daughter outside their home in New Jersey. Staple was able to secure an affordable house in a safe neighborhood thanks to a 1975 New Jersey Supreme Court ruling that mandated each municipality set aside housing for lower-income homebuyers.

Photo by Ryder Haske, People's Television, Inc.

“Moving Day,” the second part of the docuseries, shines a light on discriminatory housing practices in New Jersey, one of the most diverse areas in the nation—and also one of the most segregated.

“People want to be able to control where other people, especially people of color, live,” says Adam Gordon in the film, who works as the Executive Director of the Fair Share Housing Center. “The KKK didn’t want black residents to be in the same town, and yet these are still the same [rules] we use to govern our communities today,” he explains.

These discriminatory practices, known as “exclusionary zoning,” kicked off years of activism that eventually led to the New Jersey Supreme Court’s watershed Mount Laurel ruling in 1975. The ruling found that exclusionary zoning practices were unconstitutional, and declared that every town in New Jersey must provide their “fair share” of each region’s affordable housing. Organizations like the Fair Share Housing Center help enforce these housing laws and compel municipalities across New Jersey to set aside housing units for lower-income families.

Because of that ruling, more than 400,000 New Jersey citizens—like Shala Staple, who is featured in the film—can now access secure housing in neighborhoods that would otherwise be out of reach.

“Affordable housing made me feel able to provide for my children,” Staple says. “I’m just really excited for their futures.”

However, “Moving Day” shows that there is still more work to be done, as several New Jersey communities continue to push back against affordable housing mandates. Fair Share Housing Center and other advocacy groups will continue to fight to ensure every community is accessible to New Jerseyans.

“No community should be closed to anyone,” says Gordan in the post-screening panel discussion. “Every community has to do its fair share of [providing] affordable housing, and every town, even the wealthiest ones, have to be part of the solution.”

“Moving Day” is part two of From Hope to Home, a three-part docuseries from the Robert Wood Johnson Foundation and Emmy®-nominated creative studio People’s Television. It will be available to stream here starting April 15.

Ashleigh Bowman (pictured here with her three children) was able to secure her home with help from a community land trust, which allows her to build wealth while keeping her home affordable long-term.

Photo by Ryder Haske, People's Television, Inc.

Finally, in “Roses and Thorns,” director Milena Mikael-Debass shows viewers how community land trusts, or CLTs, can improve access to housing in Lynchburg, VA.

A CLT, the film explains, is a regionally-based nonprofit organization that acquires land, holds it in a trust, and then leases out the land for home-building, farming, and more. CLTs were first created in 1969 as a response to segregation under Jim Crow laws, allowing black farmers to gain equal access to farmland and black families to secure affordable housing. These trusts continue to help people like Ashleigh Bowman, a single mom of three kids, participate in home ownership when they normally would not be able to access it. Home ownership through CLTs also help marginalized communities build generational wealth.

“If something happens to me, I will be able to pass on this home to my children,” says Bowman in the film, who purchased her house through a community land trust after a life-altering event. “[They will] be able to afford it because the community land trust guarantees that this land will not be volatile with the market.”

Organizations like Grounded Solutions Network are looking to scale this type of shared equity home ownership model across the country, says Alex Cabral, Senior Principal of Innovative Finance at Grounded Solutions Network.

To do so, Grounded Solutions Network partners with other organizations and provides support like policy advocacy, education, research, and housing technology solutions to help them implement these models all over the U.S. Their latest goal is to produce one million affordable houses within the next ten years, acquiring corporate-owned rental homes and transitioning them into affordable housing opportunities across the US. This will help ensure a safer, more secure, and healthier country.

“Everyone has the right to a safe and secure home,” Cabral says. “And those who seek to be homeowners deserve that opportunity.”

“Roses and Thorns,” is part three of From Hope to Home, a three-part docuseries from the Robert Wood Johnson Foundation and Emmy®-nominated creative studio People’s Television. It will be available to stream here starting April 22.

Justice

Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

@steph_murphy/TikTok

Stephanie Murphy shares her "average" home in viral TikTok video.

Sure, it’s lovely to see pristine, perfectly curated homes that look like they belong in Architectural Digest. A little inspo never hurt anyone. But as we all know, the spotless life is simply not an achievable reality, especially for those with busy lives and limited budgets (read: most of us).

But you know what? Maybe even the messy homes deserve some love. The ones with constant junk piles, unfinished projects, dirty dishes, and misplaced toys. The homes that will never grace the cover of a magazine but still do a wonderful job of containing all the moments life has to offer—the big, small, extraordinary, mundane, and everywhere in between. 'Cause at the end of the day, isn’t that a home’s true purpose anyway?


@stephsharesitall

Lets normalize “average” because there is nothing wrong with it. Everywhere you look on social media you see big gorgeous houses in perfect condition and its hard not to compare yours to them. But its not the norm and half the time its staged. Our house is lived in, and its filled with love and tons of memories and at the end of the day thats all that matters.

Stephanie Murphy, a mom and TikTok creator, seems to think so. Murphy recently took viewers on an “average house tour,” and it was the exact opposite of aspirational. Highlighted in Murphy’s tour are the pantry door that’s remained unpainted for three years, blinds held together with binder clips, air conditioners held in place by duct tape, a full dish rack tray that’s “a permanent fixture” on their countertops, and not one but two junk drawers (honestly, that’s a little low by my count). You’ll also notice a fridge that is covered in her kid’s artwork and school pictures. Not in any cohesive way, but merely thrown on randomly, as nature intended.

Meanwhile, in the master bedroom, Murphy and her husband’s bed have two separate blankets because neither of them like to share. A genius idea, and just another example of how we really, really don’t need to continue with marital sleeping norms that don’t actually feel comfortable.

As for why Murphy decided to showcase her “average, middle-class house,” it’s all in the caption of her video: “Let’s normalize ‘average’ because there is nothing wrong with it. Everywhere you look on social media, you see big gorgeous houses in perfect condition and it’s hard not to compare yours to them. But it’s not the norm and half the time it's staged. Our house is lived in, and it’s filled with love and tons of memories and at the end of the day that's all that matters."

She further explained her reasoning to Good Morning America. "I feel like social media is full of one perfectly curated video after another, and there is just so much pressure from social media to be perfect in all aspects -- to have perfect skin, perfect makeup, perfect outfit, perfect house. And the reality is no one's perfect," Murphy said.

"Honestly, I feel like there's a very good chance that all those videos that we see were staged and they probably like, moved a pile of toys behind the camera to film and then moved it back when they were done. But that's the part that people on social media just aren't sharing. They don't show you the behind-the-scenes and that is what I was looking to change," she continued.


Judging from the comments sections of this now-viral post, it seems like other people are ready for more average content.

“This is awesome! I’m constantly feeling inadequate when people have a perfect house that looks like nobody lives there!” one person wrote. “I feel seen,” added another.

Hear, hear. No need to feel inadequate about having a home that’s lived in. Imperfection has its own kind of beauty.

This article originally appeared two years ago.

via Doug Weaver/TikTok

Doug Weaver explains "Husbands in Training" lessons from his mother

Even though the marriage rate in the United States is on a steep decline, chances are that the majority of kids growing up today will get married at some point in their lives. If current trends continue, about half of those will end in divorce.

Research published in the Couple and Family Psychology journal found that the top five reasons for divorce are a lack of commitment, infidelity, too much conflict, getting married young, and financial problems.

Wouldn’t it be great if we were taught from a young age how to be a good spouse so we could avoid these pitfalls? Many of them are totally solvable with good communication and commitment from both parties. But in American culture, most of us aren’t taught the specifics of how to have a happy and healthy marriage. Most of us tend to pick things up from watching the married people in our orbit, most likely our parents.

No comment on how that's going.

husbands, wives, marriage, couples, love, relationships, marriage tips, marriage advice, love stories, menThough people are waiting longer and being more particular about marriage, the divorce rate remains pretty stubborn.Giphy

The other way we learn is by making the mistakes ourselves. By then, it's usually too late. And the data around second and third marriages isn't very promising when you dig into it.

Artist Doug Weaver had a much different upbringing. His mother, Mickey, made a curriculum for him and his two older brothers when they were kids to help them be great husbands when they got married.

You've heard of things like "Mom-Son Date Night" (some dads and daughters do it, too) where mothers will take their boys out on a "date" so they can learn basic chivalry and manners?

Weaver's training was like that on steroids.

"When I was a kid, my mom did this thing for me and my two older brothers called 'Husbands in Training,'" he explained in a TikTok video that has more than 5.9 million views. "It was a full, multiple-level curriculum on how to be a better husband."

Weaver says the training covered topics from chivalry to eating to a rather uncomfortable discussion on "the ethics of the porn industry." His mother also stressed the importance of listening to women and identifying when another man may be giving them trouble.

"There was a lot of really good stuff in that curriculum," Doug said. "There were things like what to do if your spouse says something and the information they give is wrong. How to handle it if they say something wrong in public versus in private, when it is appropriate to correct them and when it isn't."

Weaver’s mother was also way ahead of her time because she made a big deal about teaching her sons the importance of consent. "We talked about consent, we talked about the basics of respecting and honoring women and listening to women, and all of the things that really just make you a decent human being," Doug explained.

A young Doug must have absolutely hated sitting through conversations with his mom about porn, sex, and consent... but as a grown man, he looks back on the lessons fondly.

@dougweaverart

Husbands in training! #parenting #storytime #story

The lessons were so powerful that even Weaver’s father decided to take the course. "A lot of the things that we were learning from my mom were things that he was never taught growing up,” Weaver said. "So, he decided he also wanted to take 'Husbands in Training.'"

It brings to mind pre-marriage counseling or couples therapy. Programs are often offered (or mandated) through churches, so they aren't usually a great fit for the non-religious. And couples without active "problems" may resist the idea of attending couples therapy due to the stubborn stigma around it.

The course officially ended when Weaver and his brothers got married. "My mom even made certificates of completion that she signed and gave to each of us on our wedding day," he shared in his TikTok clip.


However, the video Weaver shared was so popular on TikTok that he’s making his mother’s course available to the general public. “After posting about ‘Husbands in Training’ on TikTok, the TT community really wants my mom to produce content about raising boys to be good men,” he wrote on a GoFundMe fundraising campaign in 2022.

The overwhelming response to Weaver’s TikTok has inspired a new YouTube channel to spread Mickey’s lessons far and wide. But it has also made a lot of people realize that teaching people how to be great spouses is a lifelong journey and should be a major part of child-rearing. Learning how to be a good spouse shouldn't just be something we pick up by accident.

As for Doug Weaver, his training appears to be paying off in the form of a happy marriage.

This article originally appeared three years ago.

Joy

Gen Zer tries to dub Gen X 'the worst generation.' Then a millennial steps in.

Her tongue-in-cheek warning reminds us all why you don't mess with the latchkey kids.

Gen X (left) Gen Z (Right)

There's something to be said about the now well documented sibling dynamic between Millennials and Gen Z. But before that bond existed, many Millennials grew up with Gen X siblings, learning early on not to disturb the sleeping bear.

Unfortunately, some folks in the younger generation, i.e Gen Z, didn't get this memo. One brave...or naive Gen Zer decided to declare that Gen X is "the worst generation" seemingly unprompted.

Young Padawan, Gen X minds their business grumbling through life unless someone summons them. We don't summon them.

gen x, millennials, gen z, gen z vs gen x, gen z vs millennials, millennials vs gen x, generational humorYoda is not happy about this. media2.giphy.com

In a stitched video, millennial Laura High gave a succinct cliff's notes version of why it's best to not speak negative thoughts on Gen X aloud.

"I love Gen X. We all love Gen X...we all love Gen X," she said before bringing the camera close enough to whisper.

"Ok here's the thing, you do not seem to understand who Gen X is, okay? Gen X is Boomers if they knew how to turn a document into a PDF, okay. They do not Karen out. They get quiet and they get revenge," she warned.

The millennial then shared the secret kept by her generation: "we do not summon the latchkey kids unless it's our literal only last resort." She advised the unknowing Gen Zer to go to the edge of the woods to leave offerings to appease any Gen Xers that would likely be offended by the video. Commenters agreed with her sentiment.

"There is a reason millennials leave Gen X alone, and they learned it the hard way. My fellow Gen Z’s will learn soon… very soon," one commenter said..

"Elder Gen Z raised by two Gen X parents. I do NOT back the younger half of Gen Z on this. I’m running into the woods on their behalf and leaving Ferris Bueller for my dad and a DQ blizzard for my mom," another echoed.

"Last thing she will hear from the woods, Red Rover Red Rover, we call Karen Hashtag over," said a third.

If you've never played Red Rover with Gen Xers, just know you were lucky to have your head still attached to your shoulders after the game was over. There were no tears allowed and no telling your parents, they were gone anyway. In shot: Gne Xers are ruthless, and it's best not to cross them. Seriously.

Thankfully, Gen Xers are also open to peace offerings. Here are a few of their suggestions:

"I will accept ding dongs (in original foil) and a VHS of “the last star fighter” I will also except a mix tape if it include at mix of metal, new wave, and Yaz,"

"We will also accept any of the original Star Wars trilogy, Star Trek 2, Raiders, or Die Hard…though John Hughes films will likely will be the safest choice."

Moral of the story: tread lightly Gen Z. Tread very lightly. If you hear someone clinking together empty glass Coke bottles outside your door, do not come out and play. It's a trap.

gen x, millennials, gen z, gen z vs gen x, gen z vs millennials, millennials vs gen x, generational humorIf looks could kill…media3.giphy.com

This article originally appeared last year.

“What they want is dishonest harmony rather than honest conflict.”

There are certainly many things the Boomer parents generally did right when raising their kids. Teaching them the importance of manners and respect. That actions do, in fact, have consequences. That a little manners go a long way…all of these things are truly good values to instill in kids.

But—and we are speaking in broad strokes here—being able to openly discuss difficult feelings was not one of the skills passed down by this generation. And many Gen X and millennial kids can sadly attest to this. This is why the term “dishonest harmony” is giving many folks of this age group some relief. They finally have a term to describe the lack of emotional validation they needed throughout childhood to save face.

Psychologists define the "dishonest harmony" approach as maintaining a façade of peace and harmony at the expense of addressing underlying issues. Parents who practice disharmony prioritize appearance over authenticity and are known to avoid conflict and sweep problems under the rug.

In a video posted to TikTok, a woman named Angela Baker begins by saying, “Fellow Gen X and millennials, let's talk about our parents and their need for dishonest harmony.”


@parkrosepermaculture

Replying to @Joe Namath #boomerparents #toxicparent #harmony #genx #millennial #badparenting #conflict #nocontact


Barker, who thankfully did not experience this phenomenon growing up, but says her husband “certainly” did, shared that when she’s tried to discuss this topic, the typical response she’d get from Boomers would be to “Stop talking about it. We don't need to hear about it. Move on. Be quiet.”

And it’s this attitude that’s at the core of dishonest harmony.

“What that’s showing is their lack of ability to handle the distress that they feel when we talk openly about uncomfortable things,” she says. “What they want is dishonest harmony rather than honest conflict. Keep quiet about these hard issues. Suppress your pain, suppress your trauma. Definitely don't talk openly about it so that you can learn to heal and break the cycle,” she continues. “What matters most is that we have the appearance of harmony, even if there's nothing harmonious under the surface.”

boomer parents, parenting styles, boomer grandparents, happy boomers, retired peopleAn older woman on her laptop. via Canva/Photos

Barker concludes by theorizing that it was this need to promote a certain facade that created most of the toxic parenting choices of that time period.

“The desire of boomer parents to have this perception that everything was sweet and hunky dory, rather than prioritizing the needs of their kids, is what drove a lot of the toxic parenting we experienced.”

Barker’s video made others feel so seen, as clearly indicated by the comments.

“How did I not hear about dishonest harmony until now? This describes my family dynamic to a T. And if you disrespect that illusion, you are automatically labeled as the problem. It’s frustrating,” one person wrote.

“THANK YOU SO MUCH! I'm a 49 yo biker sitting in my bedroom crying right now. You just put a name to my darkness!” added another

boomer parents, parenting styles, boomer grandparents, happy boomers, retired peopleA happy older couple. via Canva/Photos

Many shared how they were refusing to repeat the cycle.

One wrote, “This is EXACTLY my family dynamic. I’m the problem because I won’t remain quiet. Not anymore. Not again.”

“I love when my kids tell me what I did wrong. It gives me a chance to acknowledge and apologize. Everyone wants to be heard,” said another.

Of course, no parenting style is perfect. And all parents are working with the current ideals of the time, their own inner programming and their inherent need to course correct child raising problems of the previous generation. Gen Alpha parents will probably cringe at certain parenting styles currently considered in vogue. It’s all part of the process.

But hopefully one thing we have learned as a collective is that true change happens when we summon the courage to have difficult conversations.

This article originally appeared last year.

Humor

Real estate agent asks his Gen Z employee to edit a work video and the result is hilarious

"This 100% caught my attention far more than whatever you were going to say."

"Gen Z in the workforce is my favorite thing about life."

We've got to hand it to Gen Z—their tech savviness and sarcastic humor is a potent combination for comedy. Add to that a blatant disregard for workplace decorum, and you’ve got a recipe for some grade A viral entertainment. Mike Hege, a realtor at Pridemore Properties in North Carolina, recently learned this after asking the company's 27-year-old video marketing manager to make a video for his Instagram and TikTok pages.

The employee did as asked, but took on some, shall we say…creative touches that Hege certainly didn’t expect. As the phrase “Asked my Gen Z employee to edit a video for me, and this is what I got!” appears on screen, viewers witness a compilation video made entirely of Hege taking various inhales, presumably before going into whatever spiel he had intended to be recorded.

Essentially, this employee showcased the infamous “millennial pause” in action. Over and over again. She even threw in some awkward hair zhuzhing for good measure.

Watch:

Clearly this employee was onto something because the video has already racked up a little over 4 million likes on Instagram. Several viewers suggested a raise was called for.

“Give her a raise because this 100% caught my attention far more then whatever you were going to say,” one person wrote.

Another added, ““Her audacity is so respectable tho.”

Of course, just type in “Letting Gen Z Edit My Videos” on TikTok, and you’ll see that Hege isn’t the only one giving his videos the Gen Z treatment. Check out this one from the Goodwill of North Georgia. Poor fella giving the presentation made the mistake of saying “it’s okay, he’ll edit that out” after making a flub. It was, of course, not edited out.


@goodwill_ng

We've definitely got things😊

There’s also this delightfully quirky one from the Poe Museum, home of “a wide variety of chairs”…where you’ll learn that “you can never have too many flat Edgars.”

@poemuseum

We’ve got chairs at the Poe Museum! #edgarallanpoe #Richmond #poe #PoeMuseum


“Gen Z in the workforce is my favorite thing about life,” a viewer wrote.

Even celebrities aren't are benefiting from Gen Z's *unique* marketing abilities. In July 2024, Ed Sheeran announced the final leg of his Mathematics Tour with a TikTok captioned, "My video editor is gen z and tells me this is how people announce tours now." It's delightfully unhinged. Watch:

@edsheeran

My video editor is gen z and tells me this is how people announce tours now


As for Hege and his employee, he told TODAY that his company wanted their social media presence to reflect “authenticity” and “humanity,” and that the Gen Z employee completely succeeded in her task.

“This was the editor’s way of showcasing that we’re real people and that we can have fun and be on the lighter side,” he said, adding that she’s been “crushing it” since her employment began. So, maybe that raise isn’t so far off after all.

This article originally appeared last year. It has been updated.