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Music’s biggest night took place Sunday, February 4 with the 66th Annual GRAMMY Awards. Now, fans have the opportunity to take home a piece of the famed event.

Longtime GRAMMY Awards partner Mastercard is using this year’s campaign to shine a light on the environment and the Priceless Planet Coalition (PPC), a forest restoration program with the goal of restoring 100 million trees. Music fans are 1.5 times more likely to take action to help the environment, making the GRAMMY Awards the perfect opportunity to raise awareness.

“Through our GRAMMY Awards campaign, we’ve created an opportunity for our brand, our partners and consumers to come together over shared values, to participate during a moment when we can celebrate our passion for music and our commitment to make meaningful investments to preserve the environment,” says Rustom Dastoor, Executive Vice President of Marketing and Communications, North America at Mastercard.

The campaign kicked off with an inspired self-guided multi-sensory tour at the GRAMMY House presented by Mastercard, where people journeyed through their passion of music and educational experience about Mastercard’s longstanding commitment to tree restoration. Then, this year’s most-nominated GRAMMY artist and a passionate voice for the environment, SZA, led the charge with the debut performance of her new song, Saturn.

Mastercard’s partners are also joining the mission by encouraging people all over the country to participate; Lyft and Sirius XM are both offering ways for consumers to get involved in the Priceless Planet Coalition. To learn more about how you can support these efforts, visit mastercard.com/forceofnature.

While fashion is always a highlight of any GRAMMY Awards event, SZA’s outfit worn during her performance of Saturn was designed to make a statement; made of tree seeds to help spread awareness. Fans can even comment ‘🌱’ and tag a friend on Mastercard’s designated post of SZA’s GRAMMY House performance for a chance to win a tree seed from the performance outfit*.

“SZA has a personal passion for sustainability – not just in forest restoration but in the clothes she wears and the platforms and partners she aligns herself with. It was important to us to partner with someone who is not only showing up big at the GRAMMY Awards – as the most GRAMMY-nominated artist this year – but also showing up big for the environment,” says Dastoor.

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Sustainability

A new material made from seaweed will transform the entire textile industry

Kelsun™, Keel Labs’ flagship product, is combating textile waste and turning the fashion industry (and potentially beyond) into a more sustainable economy.

Fashion is one of the planet’s biggest polluters – up to twenty one billion tonnes of textiles and materials end up in landfills every year, accounting for up to 10% of global CO2 emissions.

As a designer working in fashion and seeing first-hand the amount of waste and pollution generated by the industry, I recognized that the materials throughout our most fundamental items were simply too harmful to reconcile. Rather than continuing to contribute to the problem, I set out to make a change, starting with the building blocks of garments: fibers, yarns, and textiles.

My co-founder, Aleks Gosiewski and I founded Keel Labs with a mission to harness the radical potential of our oceans to positively impact the fashion industry and the world. The actualization of this mission is steadfastly rooted in our belief that we can transform our planetary health by combining material science and design thinking in collaboration with nature.

Our flagship product is a yarn called Kelsun™ made from abundant polymers found in kelp. By connecting planet-positive resources with the existing textile supply chain, we are able to help brands transform their models into the circular economy.

Because seaweed is vertically farmed in the ocean, sequesters carbon at a rapid rate, and is one of the most regenerative organisms on the planet, Kelsun™ has a lower environmental footprint than conventional fibers currently available on the market.

Kelsun™ also bypasses the environmental detriments of conventional yarn production. With a production process that uses no harmful chemicals, minimal water, and does not create toxic by-products, the result is a cleaner manufacturing process for people and the planet. Furthermore, Kelsun’s production is a drop-in solution for existing yarn and textile production infrastructure—enabling vast potential for scale.

As a collective of scientists, designers, and innovators who are fighting against material waste, we are building a healthy relationship between nature and the human ecosystems.

By using seaweed, which is not only a renewable source but also carbon sequestering, we are changing the textile ecosystem and creating a more sustainable and circular future.

Tessa Callaghan is a guest contributor to Upworthy and co-founder and CEO of Keel Labs.

Scientists are fed up. And on April 22, 2017 — Earth Day — they're taking their issues to the streets.

The March for Science is a global movement to show policymakers why allowing well-funded scientific research to help shape public policy is crucial in any thriving democracy.

"It's not only about scientists and politicians," say organizers, who've stressed that the event is nonpartisan. "It is about the very real role that science plays in each of our lives and the need to respect and encourage research that gives us insight into the world."

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REI

Forests are downright magical.

They're where some of our favorite fables take a twist, where Mother Nature hides her most fascinating creatures, where we go to escape the manmade chaos that consumes far too much of our time.

Forests are the lungs of our world, absorbing carbon and keeping our climates stable, and the protectors of some of our most precious resources. They safeguard habitats and wildlife that allow life to move onward and even make us healthier, too; trees clean our air, lower our stress, and can actually make us happier just by beingnearby. They're spectacular.

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