A 12-year-old student wrote Costco's CEO asking for help.
Imagine your 12-year-old son is helping take part in his school’s Valentine’s Day fundraiser. You’d probably be proud and encouraged at the way he’s getting involved and doing something good, right?
Now imagine, as part of that effort, he decided to email the CEO of Costco, one of the most beloved big box retailers in the world. Well, that’s cute, right? But what if he told you the CEO not only wrote back but went out of his way to donate exactly what your son asked for?
It may sound too good to be true, but that’s exactly what happened when Grant Cerwin sent an email to Costco CEO Craig Jelinek. The sixth grader emailed Jelinek asking if he would donate one of Costco’s famous 93-inch teddy bears to his middle school’s fundraiser in Los Angeles:
“Hi Mr. Jelinek,
My name is Grant Cerwin and I am 12 years old. I go to [removed] Middle School and am the 6th grade class rep. We want to raffle one of your giant bears as a Valentine’s Day fundraiser for our school. We are part of the Los Angeles Unified School District. Is there any chance Costco might donate one? My dad has a truck and we could come get it at the store. I would make sure everyone knew you gave it to us in our school newsletter, on social media and with a big sign by the bear. I know it is a long shot but I thought it couldn’t hurt to ask. We are also seeing how we might get enough money to buy one. Thanks for considering. Your friend, Grant.”
12-year-old student Grant Cerwin writes to Costco CEO Craig Jelinek
Well, it turns out the long shot was perfectly timed.
Jelinek not only saw the email but jumped into action, asking his colleague "Can we find him a teddy?" Then his lieutenant emailed their colleagues to quickly find a bear for Cerwin’s school, writing: “Do whatever it takes to find a Big Bear and set up pick up for Lesley. Keep me posted.”
Costco CEO Craig Jelinek steps in to help
Grant then received the following message from Costco:
“Good morning Grant. I am the Toy Supervisor at our Costco’s LA Regional office. I have good news, Costco will be donating a 93” Plush Bear to your school to use in your Valentine’s Day fundraiser! We could have it delivered to the school directly so your parents don’t have to worry about transporting it.”
Costco reached out directly to Grant Cerwin to help
With time to spare, the Big Bear was delivered to Grant and his school was able to include it in their fundraiser. And while moments like this don’t happen every day, they are a great reminder that even the biggest companies are run by real people and those people often have big hearts. Big, as in 93” plush bear big.
And let’s be honest, we’re not entirely shocked that this happened at Costco, a company that has built a well-earned reputation for treating both its customers and its employees with dignity and respect.
“It speaks volumes about the leadership at Costco that Grant got the response he did,” Grant’s mother Lesley Cerwin told Upworthy. “He is a boundlessly optimistic child and as a parent you worry the world will chip away at that positivity. I’m grateful that the team at Costco reaffirmed my son’s belief that the world is full of good people.”
“I couldn’t believe that they responded so fast and that so many people helped,” Grant told Upworthy. “They didn’t want anything, just to help our school.”
The Costco bear was delivered to Grant Cerwin and his classmates
Something as seemingly simple as a donated teddy bear might not sound like much, but it’s examples like this that show the power of bridge-building between companies and communities.
An act of kindness in itself can go a long way. And when that is coupled with the impact it had not only on Grant and his mom, but on Grant’s classmates, you can start to see a real impact that all started with a single email.
Grant Cerwin and his classmates pose with the Costco bear.
“My teachers and friends at school are excited,” Grant said. “We all can’t believe how big it is. It takes a bunch of us to move it around. Our ASB class is working on a thank you card.”
Plus, let’s be honest, a personal touch from someone as high-profile as Craig Jelinek and his team isn’t a bad way to build customer loyalty either. As Lesley told us, “I’ve always liked Costco. Will I be even happier to shop there now? You bet. It is a great store and now I am acutely aware that it is run by amazing people.”
This article originally appeared on 2.16.23
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- Watch an adorably goofy video of 20-year-old Keanu Reeves at a teddy bear convention ›
- She quit teaching, works at Costco, and has 'never been happier.' That says something. ›
- Why you should never question the Costco cake order process - Upworthy ›
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.