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Eric Pfeiffer

Image from YouTube video.

How to become the butt of a joke.


In case you were wondering, don't mess with comedian Steve Hofstetter.

The stand-up comic posted a video of himself recently shutting down a heckler who didn't like Hofstetter taking a break from his routine to praise Jessica Mendoza, a two-time Olympic gold medalist and Stanford graduate, who last year became the first female to call a professional baseball game.

"Next!" the heckler shouts. At first, Hofstetter is caught off guard but then he tries to give the guy a chance to explain what he found "offensive" about celebrating this historic moment in sports. "You and I can talk later," the anonymous guy says, directly challenging an earlier warning from Hofstetter to not approach comedians after shows.


Once the guy refuses to explain why he's offended, Hofstetter asks him to leave, saying not only is he being a jerk but he's not at least willing to stand up for his own beliefs. Then things get weird. It turns out the heckler is at the show with his family, including his daughters. "You have daughters and I was standing up for women's rights and you were offended by that," Hofstetter says. "I hope the rest of you are going to be okay later."


Unlike some heckler videos that drag on and on, this one is maybe most amazing in the way he gets shut down before he can even really get started.

The whole video is funny, inspiring and just a classic example of a comedian taking down a heckler. Like near the end, when Hofstetter addresses a common trope of someone questioning why a male comedian needs to stand up for women's equality.

"As it turns out, I actually have a genetic history of women in my family," he says. "If you want to be a real man then respect the women in your life."


This article originally appeared on 04.26.19

Remember Brendan Fraser? 10 years ago, he was one of Hollywood's biggest stars. Then, he suddenly disappeared.


If you were a kid in the late '90s and early '00s, chances are you saw a Brendan Fraser movie. The comedy and action star catapulted to fame behind blockbusters like "The Mummy" franchise, "George of the Jungle," "Looney Tunes: Back in Action," and the Oscar-winning film "Crash."

But after 2008, he largely disappeared from major starring roles. His absence wasn't due to drugs, a sex-scandal, or illness — despite memes and even reported articles speculating about his career arc, with many blaming it on poor career choices.


Fraser revealed in a recent interview that an incident of sexual harassment led him to withdraw from his high-profile lifestyle.

Lately, the actor has gradually returned to more high-profile roles, and in an interview with GQ, he explained that the real reason he stepped back from the spotlight was because of being physically groped by Philip Berk, a former president of the Hollywood Foreign Press Association.

In his own book, Berk admitted to "pinching" Fraser in the buttocks after an event, but Fraser says the incident was much worse. "His left hand reaches around, grabs my ass cheek, and one of his fingers touches me in the taint. And he starts moving it around."

"I felt ill. I felt like a little kid," he told GQ. "I felt like there was a ball in my throat. I thought I was going to cry."

He said it's time to speak out, and other male victims of harassment are supporting him.

Berk has called the allegation a "total fabrication" but acknowledges he sent Fraser an apology letter after the incident when the actor complained to the HFPA. Fraser said he tried to bury his feelings about the incident, but he was moved into action after seeing actresses and actors speaking up at this year's Golden Globes.

“Am I still frightened? Absolutely. Do I feel like I need to say something? Absolutely. Have I wanted to many, many times? Absolutely. Have I stopped myself? Absolutely."

Despite his reservations, people seem to believe, and be genuinely moved by, Fraser's claim. Once the target of jokes, Fraser has become a catalyst for moving praise across social media.

He's also earned some public support from actor Terry Crews, who has publicly discussed experiencing a similar incident years ago.

"Brendan is amazingly courageous in telling this," Crews wrote on Twitter. "His assault experience is extremely similar to mine — ending with the assailant explaining away his actions. One man's 'horseplay' is another man's humiliation."

Victims of sexual harassment and assault often face deep shame and fear in speaking out. Speaking out takes courage.

Speaking out after experiencing harassment or assault can be an incredible challenge, often full of personal and professional risk. Though the majority of assaults are against women, men face their own similar challenges in overcoming shame, doubt, and repercussions for coming forward and speaking out. When men like Fraser and Crews speak out, they help clear the path for other men to come forward with their own stories.


This story originally appeared on 08.06.19

Science

Drones fired ‘seed missiles’ into the dirt. A year later, the trees are already 20 inches tall.

10 drones can plant 400,000 trees in a day — enough to combat climate change in real time.

Photo: courtesy BioCarbon Engineering/WikiCommons

Technology is the single greatest contributor to climate change but it may also soon be used to offset the damage we've done to our planet since the Industrial Age began.

In September 2018, a project in Myanmar used drones to fire "seed missiles" into remote areas of the country where trees were not growing. Less than a year later, thousands of those seed missiles have sprouted into 20-inch mangrove saplings that could literally be a case study in how technology can be used to innovate our way out of the climate change crisis.


"We now have a case confirmed of what species we can plant and in what conditions," Irina Fedorenko, co-founder of Biocarbon Engineering, told Fast Company. "We are now ready to scale up our planting and replicate this success."

According to Fedoranko, just two operators could send out a mini-fleet of seed missile planting drones that could plant 400,000 trees a day -- a number that quite possibly could make massive headway in combating the effects of manmade climate change.

The drones were designed by an ex-NASA engineer. And with a pressing need to reseed an area in Myanmar equal to the size of Rhode Island, the challenge is massive but suddenly within reach. Bremley Lyngdoh, founder and CEO of World Impact, says reseeding that area could theoretically house as many as 1 billion new trees.

"Obviously, planting a billion trees will take a long time without the help of drones," Lyngdoh told Fast Company.

But they've now got a powerful new ally in their corner. For context, it took the Worldview Foundation 7 years to plant 6 million trees in Myanmar. Now, with the help of the drones, they hope to plant another 4 million before the end of 2019.


Myanmar is a great case study for the project. In addition to the available land for the drone project, the nation has been particularly hit by the early effects of climate change in recent years. Rising sea levels are having a measurable impact on the population. In addition to their ability to clear CO2 from the atmosphere, healthy trees can also help solidify the soil, which can reduce the kind of soil erosion that has been affecting local populations in Myanmar.


Going forward, technologies like seed-planting drones could help stem the tide of catastrophic climate change while our governments and societies work to change the habits of consumers and corporations that are driving the problem. Our endless hunger for new technology may be the driving force behind climate change and deforestation but it could also end up being the solution to a problem.


This article originally appeared on 4.17.19

All images courtesy Lesley Cerwin

A 12-year-old student wrote Costco's CEO asking for help.

Imagine your 12-year-old son is helping take part in his school’s Valentine’s Day fundraiser. You’d probably be proud and encouraged at the way he’s getting involved and doing something good, right?

Now imagine, as part of that effort, he decided to email the CEO of Costco, one of the most beloved big box retailers in the world. Well, that’s cute, right? But what if he told you the CEO not only wrote back but went out of his way to donate exactly what your son asked for?

It may sound too good to be true, but that’s exactly what happened when Grant Cerwin sent an email to Costco CEO Craig Jelinek. The sixth grader emailed Jelinek asking if he would donate one of Costco’s famous 93-inch teddy bears to his middle school’s fundraiser in Los Angeles:




The 12-year-old's letter to Costco's CEO was too good to ignore

“Hi Mr. Jelinek,

My name is Grant Cerwin and I am 12 years old. I go to [removed] Middle School and am the 6th grade class rep. We want to raffle one of your giant bears as a Valentine’s Day fundraiser for our school. We are part of the Los Angeles Unified School District. Is there any chance Costco might donate one? My dad has a truck and we could come get it at the store. I would make sure everyone knew you gave it to us in our school newsletter, on social media and with a big sign by the bear. I know it is a long shot but I thought it couldn’t hurt to ask. We are also seeing how we might get enough money to buy one. Thanks for considering. Your friend, Grant.”

Costco CEO

12-year-old student Grant Cerwin writes to Costco CEO Craig Jelinek

Well, it turns out the long shot was perfectly timed.

Jelinek not only saw the email but jumped into action, asking his colleague "Can we find him a teddy?" Then his lieutenant emailed their colleagues to quickly find a bear for Cerwin’s school, writing: “Do whatever it takes to find a Big Bear and set up pick up for Lesley. Keep me posted.”

And Costco CEO Craig Jelinek had the perfect response

Costco CEO

Costco CEO Craig Jelinek steps in to help

Grant then received the following message from Costco:

“Good morning Grant. I am the Toy Supervisor at our Costco’s LA Regional office. I have good news, Costco will be donating a 93” Plush Bear to your school to use in your Valentine’s Day fundraiser! We could have it delivered to the school directly so your parents don’t have to worry about transporting it.”

Costco

Costco reached out directly to Grant Cerwin to help

With time to spare, the Big Bear was delivered to Grant and his school was able to include it in their fundraiser. And while moments like this don’t happen every day, they are a great reminder that even the biggest companies are run by real people and those people often have big hearts. Big, as in 93” plush bear big.

And let’s be honest, we’re not entirely shocked that this happened at Costco, a company that has built a well-earned reputation for treating both its customers and its employees with dignity and respect.

“It speaks volumes about the leadership at Costco that Grant got the response he did,” Grant’s mother Lesley Cerwin told Upworthy. “He is a boundlessly optimistic child and as a parent you worry the world will chip away at that positivity. I’m grateful that the team at Costco reaffirmed my son’s belief that the world is full of good people.”

“I couldn’t believe that they responded so fast and that so many people helped,” Grant told Upworthy. “They didn’t want anything, just to help our school.”

This is one of the many reasons people love Costco so much

Costco bear

The Costco bear was delivered to Grant Cerwin and his classmates

Something as seemingly simple as a donated teddy bear might not sound like much, but it’s examples like this that show the power of bridge-building between companies and communities.

An act of kindness in itself can go a long way. And when that is coupled with the impact it had not only on Grant and his mom, but on Grant’s classmates, you can start to see a real impact that all started with a single email.

Costco bear

Grant Cerwin and his classmates pose with the Costco bear.

“My teachers and friends at school are excited,” Grant said. “We all can’t believe how big it is. It takes a bunch of us to move it around. Our ASB class is working on a thank you card.”

Plus, let’s be honest, a personal touch from someone as high-profile as Craig Jelinek and his team isn’t a bad way to build customer loyalty either. As Lesley told us, “I’ve always liked Costco. Will I be even happier to shop there now? You bet. It is a great store and now I am acutely aware that it is run by amazing people.”


This article originally appeared on 2.16.23