She quit teaching, works at Costco, and has 'never been happier.' That says something.
Maggie Perkins' viral videos and unique perspective have ignited the conversation around teacher attrition.

Maggie Perkins doesn't miss having a winter break.
Maggie Perkins loves teaching, loves teachers and loves students. In fact, she loves them so much that working on her Ph.D. in Educational Theory and Practice. Her research is focused on teacher attrition, examining why quality, experienced teachers quit the profession—something she understands all too well since she recently became one of them.
The former educator now works at Costco and she says she's never been happier. Her migraines are gone. Her anxiety has improved. She sleeps through the night. As an entry-level employee, she makes less money than she did teaching, but not enough less to make a difference in her financial situation. She goes home from work happy at the end of the day.
Perkins has been sharing the contrast in working conditions between the classroom and Costco on her TikTok channel and it is eye-opening, to say the least.
To be fair, Costco is known for employee satisfaction. They take good care of their people with solid wages and benefits, and as a result, they have an impressive 94% retention rate for employees who stay longer than a year. That's incredible for a retail business. And it's not just about their comparatively generous compensation package. Perkins has shared in several of her videos how she feels respected and valued as an employee at Costco—far more than she did as a teacher working in various schools, teaching various grades in two different states.
People often assume that the biggest reason teachers quit is inadequate pay, but compensation is just one piece of the teacher exodus puzzle. Perkins makes it clear that teachers should definitely be paid more, but attrition isn't just about money. It's often a result of burnout caused by a multitude of factors, including lack of time and support to do the job they are trained to do, the twisted way the teaching profession is viewed and valued by society and the pile-on of additional duties teachers are assigned to do besides teaching.
@millennialmsfrizz Today I was on Varner & Co with 🦊. This is the full segment. It feels short, but they managed to squeeze me in between a study about it cheese causes nightmares and the woke 👮♀️ adding pants to a root beer mascot. It was my pleasure to make a contribution.
Let's look at the time element alone. Planning is a big part of teaching, especially if you're trying to meet individual students' learning needs, yet teachers are rarely given the amount of planning time they need. On top of that, the time they do have is often usurped by other things.
"Let's say you have a fight in your classroom," Perkins tells Upworthy. "Well, then you just lost 45 minutes of your planning because you're going to have to be in the front office doing documentation, calling people. You just lose your day. There's so many different ways to lose your whole day, and then you end up either taking work home or making hard choices about what to let go, like you're juggling glass and rubber balls and you have to figure out which ones are glass and which ones are rubber. Like, what can you let drop?"
@millennialmsfrizz Tonight when I walked out of work, I felt happy. I felt happy because I enjoyed my work, my coworkers and felt good about my job. When I was a teacher I only felt good leaving work *because I was leaving* the building. Yes, of course, there were *things* I enjoyed about the job, but being a teacher was so much more than teaching, and the anxiety inducing parts of the job were shredding me. Education as a whole is an environment of scarcity. From the resources to the ways teachers are treated. Costco is run in a way that operates from a place of generosity and genuine care. It’s amazing to me that a multi billion dollar company can exude this for its members and employees but the education system cannot. #formerteacher #teacherquittok #costcotiktok #retailworker #exteachertiktok #formerteacher #scarcitymindset #costcodoesitagain
A big misconception some people have about teaching is that it's easier than other professions because you have long holiday breaks and summers off. Some even go so far as to use the word "cushy." Plenty of teachers have refuted that notion, showing how many hours they actually work outside of official work hours or how they have to work two jobs to not be living paycheck to paycheck.
"If you're coming at teachers being like, oh, you have a cushy job, then you work it," says Perkins. "If you think it's so soft and so cushy, it has so many amazing benefits, then come on over and work this job. More of us should be lining up for it."
"But if we have a teacher shortage, how can it be that cushy of a job?" she adds. The reality is that people who have never worked in a classroom have no idea how relentless and stressful it can be on multiple levels, even when you love teaching and love your students.
Here Perkins describes what it was like working a 7-day shift during the holidays instead of having that cushy winter break:
@millennialmsfrizz I used to be a teacher and now I work at Costco. This is my first year not having a winter break. I do not miss it at all. My pace of my work life now is so much better, I am not sick or exhausted like I used to be when I was a teacher. When I was a teacher I used my winter break basically to recover and go into the next semester of just surviving. #f#formerteachert#teacherquittokc#costcotiktokr#retailworkere#exteachertiktokc#careertransitiont#teachersonbreak
Perkins points out that we don't actually have a teacher shortage, but rather a teacher exodus. There are plenty of qualified, credentialed teachers who have simply given up trying to make the career they love actually sustainable.
Many people have put forth suggestions for various school reforms, but those who have seen the problems from the inside know they are layered, widespread, systemic and deeply ingrained. Perkins tells Upworthy she believes the school system needs a complete overhaul.
"I think we will be forced into it," she says. "But I don't think that'll happen for at least 10 years. I think things are going to get much worse before they get better."
@millennialmsfrizz If you are new to this account, you should know that the issues I discuss are things I’ve experienced at several schools, grade levels and in different states. These are systemic issues, and are getting worse, not better. But, welcome, I suppose, and I hope you feel seen, known and appreciated because you are. #teachersoftiktok #formerteacher #teacherquittok #educatedexit #KAYKissCountdown #educationcrisis #teachershortage
She says focusing more on teachers and students would help alleviate some of the "crash and burn" she sees coming, or perhaps even help prevent it. But some major changes would have to take place for that to happen.
"A teacher who has six class periods with 35 students in them? That person cannot possibly deliver quality instruction to all of those students all day. And then have one planning period to grade, plan, et cetera. It's just it's impossible."
She says reducing class sizes, increasing planning periods and eliminating extra duties such as carpool duty, hallway duty and other seemingly small things that chip away at a teacher's time are immediate changes that can and should be made. But school administration is often more focused on testing, data, and resources than on what students and teachers themselves need to create a healthy, sustainable learning environment.
Then there's the issue of how teachers are viewed. Outright disrespect is one thing teachers face, but even well-meaning people who think they are supporting teachers can contribute to the problem.
For instance, Perkins explained in a video that she doesn't call teachers "heroes" anymore because it's a loaded term that leads to a martyrdom mindset. After all, heroes fulfill the mission, no matter how hard it gets, right? Heroes are ready and willing to sacrifice it all for the cause. Most people who refer to teachers as "heroes" do so as a compliment, but when you really break down what that term means, it sets an expectation that teachers will do the job no matter how bad it gets, sacrificing themselves and their own well-being because their profession is a "noble" one. That's not just unfair; it's abusive.
@millennialmsfrizz Teachers are called heros. Teaching is regarded as a noble profession, a higher calling. Teachers should be able to work in conditions that do not require heroic sacrifice. Teachers should be able to do their job in a normal way without suffering, sacrificing, defend for themselves etc. #teachersoftiktok #teacherquittok #teachersareheroes
"The thing that I most want to communicate in my videos is that teaching is not a 'noble profession.'" Perkins tells Upworthy. "It's a job, and people should be paid for the job that they do and respected for the work that they do, and that by attributing nobility to the profession, you assign to teachers this emotional labor of the whole culture, of the whole society."
"When we do that, we add to them additional responsibility above and beyond their actual jobs," she adds. "And then that allows people to degrade the profession by saying basically we pay you with emotion. Like we say, 'You're heroes!' and we get in the cycle of praising them for what they do, and then gaslighting them for what they fall short on. But what they're falling short on is stuff that was never their job in the first place."
Perkins also wants teachers to know that they have transferable skills and that they don't have to put up with a poor quality of life when they can find a higher one in a different profession.
"I see so many teachers like myself even feeling trapped or feeling limited, like teaching is the only thing we can do," she says. "And then when they go into other professions, they're wildly successful. They rise to the top in their career fields. They are good employees and they enjoy the quality of their life as well."
"I want to communicate to teachers—you're not stuck, you don't have to be afraid, your quality of life matters, and it's not selfish to transition your career, because a lot of teachers stay in it, too, because they don't want to feel like they're failing the students."
To hear more of Perkins' perspective on working at Costco and on what teaching can and should be, check out her TikTok channel @millennialmsfrizz.
- A celebrated teacher's 5-point explanation of why she's quitting has gone viral. ›
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- I asked dozens of teachers why they're quitting. Their answers are heartbreaking. ›
- Costco CEO stuns young boy by responding to his email asking for help with school fundraiser - Upworthy ›
- Teacher who got second job delivering pizzas goes viral - Upworthy ›
- Why you should never question the Costco cake order process - Upworthy ›
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.