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AMC just announced new movie ticket prices based on seat location and reviews are mixed

Would you pay more for prime seats?

amc ticket prices, amc, amc price change
AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.


“Lord of the Rings” actor Elijah Wood took to social media to condemn the decision, saying that it would negatively affect those with lower incomes.

“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”

TV and film critic John Rocha was a bit more pointed in his statement, calling the new ticket pricing “classist.”

“Poor people, you sit in the poor section and you rich folks please move the velvet ropes around the middle section to find your seats,” he added.

Still, according to Eliot Hamlisch, EVP and CMO of AMC Theaters, the new approach “closely aligns to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies.” It's much like the model of paying more or less at a concert, sports game, or theaters showing plays, depending on where you sit.

“We know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience so that every trip to an AMC is a great one,” he wrote in a statement.

And yet, in the aftermath of COVID-19, it’s a risky move for an already shaky industry, some experts say. According to The Hollywood Reporter, box office numbers have made progress, but still pale in comparison to 2019, hitting $7.5 billion in 2021.

The outlet also shared that even certain Hollywood studio executives considered the pricing as potentially “too complicated” for customers. This is a precarious experiment as streaming services continue to be movie theaters' biggest competitor.

On the bright side: despite the divisive backlash that AMC’s price change caused, the great unifier in all this was the plethora of funny memes:

Excluding members of AMC’s A-List membership, who will still be able to choose any seat at no additional charge, customers might have already seen this change. The new pricing structure has already begun rolling out across the country and will be implemented at all locations by the end of 2023.

The funny thing about love is that the person we fall in love with, more often than not, we run into by accident. Another strange twist is that the love of our life is likely to show up when we least expect it.

The following story, which feels like the promise of a hit rom-com, comes courtesy of a twist of fate created by the World Cup and an Airbnb.

In 2013, after six years of battling an illness, Ana was living in Rio de Janeiro, Brazil. Having been financially drained by years of being sick, she invested the last of her money to buy two bunk beds and convert one of her bedrooms into an Airbnb for small groups of friends.

The Airbnb was a last-ditch effort to pay her rent and medical bills. A year later, the modest investment grew into a success, Ana’s health began to return, and the World Cup, one of the largest sporting events in the world, was coming to Rio.

To take advantage of the soccer fanatics flocking to the Cidade Maravilhosa (Marvelous City), Ana and her roommate, Fabio, turned a half room in their apartment into an Airbnb rental to give tired soccer fans a place to sleep.

“Though it was a small (pantry!) room, we added a bunk bed and listed two beds on Airbnb. One day after the listing went live, we had tons of requests for ‘Fabio’s Pantry,’” she shared. “It was fully booked for the entire World Cup period except for one week in July.”

Around this time, Ana was feeling well enough to go on her first vacation in years and took a quick trip to Uruguay. Just before she left, Ana received a reservation from a man named "Darko B." for the only unbooked days in July.

“I have always been a big fan of the movie ‘Donnie Darko’ and thought it was a strange coincidence, but didn't think anything of it,” Ana wrote. “I accepted the request, let him know I would not be there for check-in and Fabio would care for him until I was back the following week.”

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