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Photo by Sorin Sîrbu on Unsplash

Starbucks disposable cup.

As a millennial born in 1988, it’s hard for me to think about coffee without in turn thinking about Starbucks. Since expanding nationwide in the 1990s, Starbucks has completely changed coffee culture. Some might say for better, others for worse. But a lasting change to say the least.

Even the Starbucks cups are famous. Odds are you’ve seen one in its regular white and green form (if you’re not drinking from one at this very moment, that is) or in a festive shade of red for the holiday season. Either way, it’s instantly recognizable. Or as Starbucks Chief Sustainability Officer Michael Kobori calls it, “ubiquitous.”

But in an interview with CNN Business, Kobori warns that these easily tossed disposable cups are also a “ubiquitous symbol of a throwaway society.”

With Starbucks serving around 6 billion disposable cups per year, he’s not wrong. Though the cups are recyclable, that doesn’t stop them from being thrown into landfills, if not littering the streets directly.

That’s why Kobori shares the company’s new solution: “eliminating the disposable cup” entirely by 2025.

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