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Alicia Keys released a beautiful video to get 1 million signatures for prison reform.

"Is this who we are now? Is this who we want to be?"

Those were questions first asked by superstar artist Alicia Keys in a Capitol Hill briefing on Nov. 10, 2015, about the alarming state of mass incarceration in the United States. Knowing that the "land of the free" has more people in prison than any other nation in the world, she is now asking those same questions to her millions of fans — and asking them to do something about it.


All images via Alicia Keys/YouTube.

Her new campaign, #WeAreHere for #JusticeReformNow is a partnership between her organization, We Are Here, and Cut 50, an organization that aims to cut the U.S. prison population in half over the next 10 years. The campaign is asking 1 million people to sign a petition that calls on Congress and the White House to take action now.

Keys is latest in a string of celebrities who have recently begun to shine a light on America's mass incarceration crisis. And with good reason.

The issue of mass incarceration is one that touches on so many devastating challenges within our society.

This complex issue is tied to racism, poverty, and inequality (as those who are incarcerated are overwhelmingly black, brown, and poor and receive harsher sentences for the same crimes as their white counterparts), the economy (the prison system is big business for private companies but costs the nation between $30K-100K a year to incarcerate just one person), as well as the issue that is most important to Keys and her organization: the impact of mass incarceration on children and families.

As she says in the beautiful campaign launch video:

"Too many families — and our communities — are being destroyed by mass incarceration. ... Mothers stripped of their sons, husbands, and fathers. Entire neighborhoods torn apart by the War on Drugs. And families struggling to stay together. We need policy reforms that can keep people out of prison who don't need to be there, and ensure that our justice system helps to heal communities, families, and individuals."

(It is, of course, worth noting that not only men are incarcerated. The number of incarcerated women has also increased at an alarming rate over the past decade.)

But whether we're discussing men or women, mothers or fathers, young or old, fundamentally, the root of the problem is about how society views and treats people who have committed crimes, especially nonviolent ones.

Can we really afford the social costs of throwing away countless citizens for drug addiction, desperate responses to poverty, and youthful mistakes? Or are there better, more just, and effective ways to hold people accountable and keep our communities safe?

Criminal-justice-reform advocate Bryan Stevenson, in his famous TED talk and must-read bestselling book, "Just Mercy," certainly thinks so. He believes that the only way to heal our society and end the obviously ineffective cycle of crime and punishment is to stop abandoning broken people, which is an approach that ultimately breaks more people. Instead, we must develop a criminal justice system based on rehabilitation, mercy, and solutions to the root causes of crime. But what does that look like?

What do advocates suggest we do right now?

Well, for starters, Alicia Keys' #WeAreHere for #JusticeReformNow campaign is urging 1 million people to sign a petition demanding Congress and the White House pass meaningful criminal justice reforms before the close of the year. She joins the thousands of other Americans who are asking for laws that do three things:

1. Send fewer people into a broken system that often destroys lives and separates families.

2. Invest in education, rehabilitation, and treatment rather than incarceration and punishment.

3. Address economic, civil, and social barriers to re-entry that can make it difficult for fathers and mothers to participate fully in society once they return home.

There are several bills proposed in Congress, like the Sentencing Reform and Corrections Act and the SAFE Justice Act, that address some of these concerns. But public support is necessary to encourage swift action.

Check out her powerful video below and learn more about the campaign at Cut50.org.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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