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9 high-profile CEOs who did positive things in 2015.

How often do stories about CEOs leave you with that warm and fuzzy, thank-God-for-them feeling?

If you're like me, you're probably already channeling a pissed-off Clark Griswold.

GIF from "National Lampoon's Christmas Vacation."

Between the massive CEO-worker pay gap, the lack of accountability of many top executives, low employee engagement, and an obvious need for more companies to adopt sustainable practices, maybe our vitriol isn't so misplaced.

But is it fair to assume the worst of all of them?

2015 wasn't an entirely bad year for CEOs in the news.

From my goodness-seeking perch, I spotted a number of stories of business leaders making efforts small and large to do some good this year. Here are nine examples:

1. Aetna CEO acts on reports of employees on food stamps.

Photo by D Dipasupil/Getty Images.

Health care company Aetna is #49 on the Fortune 500. Last year, it logged over $2 billion in profits. But success wasn't "trickling down."

Employees in Aetna's call centers were so underpaid that they needed food stamps and Medicaid to get by. That's not fair, especially given that Aetna's financial position was in part bolstered by public investments through Obamacare.

Instead of fighting to keep workers poor and profits higher, CEO Mark Bertolini raised the company's minimum wage to $16 an hour, which benefited 5,700 employees.

2. Virgin CEO steps up for moms and dads.

Photo by Oli Scarff/Getty Images.

Having a kid should be a joyful time in parents' lives, but many quickly face the cruel reality of having to maintain an income to support their growing families. And parental leave policies vary widely throughout the world.

As a new shared parental leave law went into effect in the U.K., offering parents of newborn or adopted children a portion of their salary for up to one year, Virgin CEO Richard Branson decided to take it even further.

In his London and Geneva offices, he introduced a policy that moms and dads of newborns or adopted children can share a full year of parental leave at 100% pay.

3. Netflix CEO approves parent-friendly policy.

Photo by Michael Kovac/Getty Images for Vanity Fair.

Netflix's Reed Hastings approved a policy offering up to a year of fully paid parental leave. So should a "Netflix and chill" night lead to parenthood — or a decision to adopt, anyway — a lot of Netflix employees are resting assured the company has their backs.

"What we're trying to do is earn loyalty and trust — that they really care about Netflix, in addition to caring about their family," Hastings said at The New York Times' Dealbook conference.

Like the Virgin policy, Netflix's only covers a subset of the company. It applies to employees of their streaming division, not their DVD division, which is a bummer. But it's a start.

4. Patagonia CEO calls for "radical" environmentalism.


Photo by Mandel Ngan/AFP/Getty Images.

At the helm of outdoor clothing and equipment company Patagonia, Rose Marcario is continuing founder Yvon Chouinard's legacy of sustainable business practices and finding ways for the company to be even more eco-friendly — even at the expense of sales.

In addition to sending a portion of its sales to environmental causes, Patagonia set up the largest garment-repair operation in North America and offers customers home-repair tools and channels to donate or recycle their worn Patagonia gear.

The White House named Marcario a "Champion of Change" for her leadership on sustainability. Despite the presidential nod, Patagonia said "thanks but no thanks" to the Trans-Pacific Partnership, a free trade agreement championed by President Obama.

Marcario wrote that the deal "advances the interests of big business at the expense of the environment, workers, consumers, communities and small businesses."

5. Columbia CEO lends a ride to three proud moms.

Photo by Adrian Pingstone/Wikimedia Commons.

When American travelers Anthony Sadler, Alek Skarlatos, and Spencer Stone bravely subdued a gunman on a train to Paris, their families back home were relieved they were safe and thankful that they could save so many lives.

The French government announced they would honor the men with their highest award for heroism, the Legion of Honor — something a mom would obviously want to be there for. Unfortunately, theirs didn't have the means to travel for the occasion.

Then along came a CEO. At the thoughtful suggestion of his personal pilot, Doug Perrill, Columbia Sportswear CEO Tim Boyle swooped in with a generous offer for the three proud moms: a free ride to Paris on his private jet.

6. University head donates six-figure bonus. Again.

Photo via University of Cincinnati, used with permission.

For the third year in a row, Santa Ono, president of the University of Cincinnati (not technically a CEO, but same difference), forwent his bonus, opting to send that extra cash to programs supporting first generation, LGBTQ, and low-income students, as well as local high schools and community groups.

His 2015 bonus was $200,000 — almost four times the country's median household income and 38% of his more than half-a-million-dollar base salary, which would have grown had he not also refused his raise. And who can argue? The man knows he's got it good, and he wants to pay it forward. Cheers to that.

7. CEO sells big without forgetting who made it possible.


Photo by Johannes Simon/Getty Images.

Nevzat Aydin built his online food delivery company, Yemeksepeti, over 15 years. He sold it this year for $589 million. (Apparently, Turkish foodies like home delivery as much as Americans do.)

But Aydin knows he couldn't have done it without his 114 employees. "Yemeksepeti's success story did not happen overnight and many people participated in this journey with their hard work and talent," he said in an interview with CNN Money.

So he put his money where his gratitude was, doling out $27 million in bonuses (an average of $237,000 per employee), which must have been life-changing for many, considering most of his employees earned just $12,000–$24,000 a year.

8. CEO uses psychological research to invest in employees.*

Photo by Dan Price/Wikimedia Commons.

Dan Price, CEO of Gravity Payments, read a Princeton study that looked at the impact of salary level on emotional well-being. The researchers identified a salary level at which participants exhibited peak happiness: $75,000. Price decided it was worth a try.

He initiated a plan to raise their minimum salary to $70,000 over two years, funding it in part by cutting his own exorbitant salary of $1.1 million to — you guessed it — $70,000. "I want to be a part of the solution to inequality in this country," Price told CBS News.

*However, this sunny story of Price as a Robin Hood for Corporate America is now overcast with legal intrigue, calling into question his motives for the salary decision. Regardless, a lot of Gravity employees are in much better financial positions than they were a year ago.

9. CEO of outdoor sports retailer blacklists Black Friday.

As most U.S. retailers corralled people in their doors to kick off the holiday shopping season, Recreational Equipment Inc. (REI) CEO Jerry Stritzke and the cooperative's leadership urged us to go outdoors.

The company closed for Thanksgiving and Black Friday so their employees could be with family and friends. And they launched #OptOutside, an anti-marketing campaign encouraging customers to enjoy nature and inspire others to do the same by sharing their experiences on social media.

It worked on me — and at least 1.4 million others.

Red Rock Canyon on Black Friday 2015. REI also happened to be the first retailer I visited for holiday shopping.

It's encouraging to see business leaders doing some good in the world, but we should expect more.

Hopefully we'll see more of them in the headlines for the right reasons in 2016. As for us, here's hoping we push back when companies act against our interests. There's a resolution worth sticking with.

GIF from "National Lampoon's Christmas Vacation."

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Science

Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

assets.rebelmouse.io

One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.


When disposed of improperly, the waste can cause serious damage soil and water sources.

However, a new study published in the British Ecological Society journal Ecological Solutions and Evidence has found that coffee pulp isn't just a nuisance to be discarded. It can have an incredibly positive impact on regrowing deforested areas of the planet.

via British Ecological Society

In 2018, researchers from ETH-Zurich and the University of Hawaii spread 30 dump trucks worth of coffee pulp over a roughly 100' x 130' area of degraded land in Costa Rica. The experiment took place on a former coffee farm that underwent rapid deforestation in the 1950s.

The coffee pulp was spread three-feet thick over the entire area.

Another plot of land near the coffee pulp dump was left alone to act as a control for the experiment.

"The results were dramatic." Dr. Rebecca Cole, lead author of the study, said. "The area treated with a thick layer of coffee pulp turned into a small forest in only two years while the control plot remained dominated by non-native pasture grasses."

In just two years, the area treated with coffee pulp had an 80% canopy cover, compared to just 20% of the control area. So, the coffee-pulp-treated area grew four times more rapidly. Like a jolt of caffeine, it reinvigorated biological activity in the area.

The canopy was also four times taller than that of the control.

Before and after images of the forest

The forest experienced a radical, positive change

via British Ecological Society

The coffee-treated area also eliminated an invasive species of grass that took over the land and prevented forest succession. Its elimination allowed for other native species to take over and recolonize the area.

"This case study suggests that agricultural by-products can be used to speed up forest recovery on degraded tropical lands. In situations where processing these by-products incurs a cost to agricultural industries, using them for restoration to meet global reforestation objectives can represent a 'win-win' scenario," Dr. Cole said.

If the results are repeatable it's a win-win for coffee drinkers and the environment.

Researchers believe that coffee treatments can be a cost-effective way to reforest degraded land. They may also work to reverse the effects of climate change by supporting the growth of forests across the globe.

The 2016 Paris Agreement made reforestation an important part of the fight against climate change. The agreement incentivizes developing countries to reduce deforestation and forest degradation, promote forest conservation and sustainable management, and enhance forest carbon stocks in developing countries.

"We hope our study is a jumping off point for other researchers and industries to take a look at how they might make their production more efficient by creating links to the global restoration movement," Dr. Cole said.


This article originally appeared on 03.29.21

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Family

Daughter fulfills mom's dying wish of helping her pick the perfect wedding dress

They even made up a fiancé to make it happen.

Photo credit: Canva

Sometimes our happiest memories have a dash of sadness to them.

It was Amy Astrauskas’ dying wish was to see her daughter Emily Elizabeth Creighton in a wedding dress.

Though Creighton had no wedding plans on the horizon, she was able to help that dream come true for her mom—and managed to capture the touching moment on camera.

In a video posted to her Instagram, Creighton explained that her mom actually called a nearby bridal and lied, saying her daughter was getting married, which Creighton joked was “such a savage move.”

As they sipped champagne and answered “a million questions” about this made-up fiancé, Creighton tried on dress after dress, each more gorgeous than the last. The joy felt in the clip is palpable, to say the least.

Finally, they did indeed find the one. And it’s on hold for when and if Creighton decides to tie the knot.

“Honestly one of the funniest and saddest moments of my life,” she said “But now, even though she’s gone, I get to say she helped me to pick out my wedding dress.”

People were, understandably, moved by the entire thing.

“What a beautiful story! I’m sure it was one of the best days of her life ❤️❤️,” one person wrote.

Another added, “Wow that’s beautiful and sad and just sums up life. ❤️”

A few even shared their own similar stories.

“I was a bridal consultant and this happened. But I knew it was her dying wish, and we did a whole bridal photo session. She ended up buying it and got married a couple of years later in that dress. One of my proudest moments as a consultant.,” one person commented.

“Me and my sweet Mumma did the same when she was dying. It’s one of my most precious memories. I have a video of her saying ‘we said yes to the dress!’ No dress was purchased 😂 I am so sorry for your loss but so happy you also shared this beautiful memory with your darling mum 🥰” wrote another.

In an interview with Today, Creighton shared that even though her mom (who died of breast cancer on March 2021 at age 63) will no longer be around to actually see the wedding, it will have all the other details she had previously conjured up. All except one tiny thing.

“The only thing that has changed is, my mom thought the person at the end of the aisle would be a man!” Creighton quipped, since she came out as gay in 2022. Still, she knows her mom would have been “totally fine with it.”

“All my mom ever wanted was for me to be happy."

What a beautiful reminder to truly savor whatever time we have on this Earth with the people who matter the most.

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Family

Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Photo credit: Canva

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.

One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!

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Pop Culture

Man depicts what it's like to road trip with an Xennial. There are no lies detected.

His song choices make for an epic playlist.

Photo credit: Canva

Man shows what it's like to road trip with an Xennial. It's epic.

Being an Xennial is like being everywhere and nowhere at the same time. This group of people are too young to be Gen X but feel too old to be millennials. They're designated as a microgeneration, though they're constantly lumped in with millennials, hence how they got the name "Xennial." But it's this distinct characteristic that has resulted in Xennials having the some of the most eclectic music tastes out there.

Nick Harrison posted a video on social media showing what it's like to road trip with an Xennial and it's an entire vibe. The man starts the video in the car off strong jamming to "September" by Earth, Wind & Fire. The music quickly changes to "The Next Episode" by Dr. Dre causing Harrison to switch up his dance moves.

It's a cornucopia of songs that make up multiple generations of popular music and as an Xennial, he's grooving to them all, calling himself "polyjamorous." He's not alone either. The comments are full of people that knew every word, agreeing that road tripping with an Xennial is a unique experience that includes lots of seat dancing and fun.


@mrprofessor318 All over the place #genx #millennial #xennial #polyjamorous #WeRockTogether @DJ EmJaybeats ♬ original sound - DJ EmJaybeats

"YESSS!!! I also love Doja Cat and Harry Styles. I’ve said Xennials have the most rich and diverse exposure and taste in music in all of history!! I stand on that! We are unlike any other gen," someone says.

"And this is why my child has superior taste in music," another writes.

"Xennial here. Literally all of these are in my main playlist. lol," one person laughs at the realization.

"4010% correct. I’m pretty sure I have a playlist with every single one of these songs on it," another person admits.

"These are all on my 'road trip' mix. Constantly updated and perpetually giving whiplash," a commenter shares along with the universal sign for rock-and-roll.

The Xennials are living their best life through Harrison's road trip playlist with many of them asking him to share his playlist so they can easily download it. Guaranteed most of the people watching his video had "Love Shack" by the B-52's stuck in their heads for the rest of the day. Party on, Nick!

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Pop Culture

American mom living in Japan shows her son's adorable required school supplies

Okay, these are so freakin' cute.

Photo credit: Canva

We all need those adorable hats and loafers.

July is almost over, which means that a return to school is just around the corner. That also means that back-to-school shopping has begun.

But what might that look like in other parts of the world? Thanks to the internet, we need not wonder.

Moriah is an American mom who began living in Okinawa, Japan, in January 2024 after her husband got stationed there. She regularly posts videos showing just how different daily life is in her new home, not least of which being her son’s school.

In a now viral TikTok clip, Moriah shared her son’s latest school supply haul. And let’s just say…it looks a little different than what we normally see in the U.S.

Moriah began her clip by saying that everything cost 65,000 yen, which roughly amounts to $420. That’s a pretty hefty price for just one kid, but wait til you hear what was purchased.

For the first item, prepare to be overwhelmed by cute kid fashion. Moriah showed off an adorable black and white “summer hat,” to match his summer uniform. In winter, he’ll have a different uniform, and a different matching hat. Plus an outside hat…Japan has their hat game down pat.

But wait, there’s more! Moriah’s son also gets a name tag that looks like it was plucked right out of a wholesome anime, which will be pinned onto his uniform each day, in addition to two gym shirts with his name in Japanese sewed onto the front, three pairs of gym shorts, two sets of the blue short overalls, two of the button-up shirts, an art smock and last but not least…a bow tie.

“They wear this during formal events,” Moriah explained.

Of course, the boy needs matching shoes for all these outfits, which are also part of the supply haul. Then his school outfit will be complete with an “itty-bitty” backpack.

And now, we get to the actual supplies.


@momentswithmoriah Japanese school supplies 🤩 #okinawa #okinawajapan #japanese #japaneseculture #shoppinghaul ♬ sonido original - SONIDOS LARGOS


First up: a pianika, which is a small, portable breath-powered keyboard that’s standard for most Japanese elementary schools.

“All of the kids get these and learn how to play them and then they'll have a school event where we get to watch and see what they've learned,” Moriah explains before playing a couple of notes.

Then there’s the drawing pad, a jump rope, art supplies like scissors, glue pastels, markers and clay, all of which fit into a nifty supply box that’s top also acts as a mold for the clay that they use. There’s even a pouch that holds onto all “communications for the parents.”

Because organization is clearly a priority, Moriah says that she has to label each and all of these supplies. But she luckily has her kid’s name in Japanese on a stamp to make that task a little easier.

And that’s it! At least, for brand-specific school supplies. Moriah said her family would later go out to stores to get things like her son’s lunch mat and water bottle, which could allow for a little more personal flair.

The mom then shared that when she first attempted this three months ago, it felt really “daunting.” But now with a bit more experience under her belt, she’s “actually excited to get everything organized and ready for the start of the school year in September.”

Though Moriah and her family might only be in Japan for 3-6 years (according to her follow-up video), she’ll certainly have racked up quite a few memories while there, in addition to fun videos for us! It’s always cool to see how different cultures navigate life. Granted, even within Japan, different schools are bound to operate differently, but still, this is a prime example of how the internet is a great way to celebrate and explore differences.

To follow along on more of Moriah’s Japan journey, follow her on TikTok and Instagram.

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