3 plus-size women redid this infamous 2015 ad. And they look fantastic.

Remember this ad?

Image via Graham C99/Flickr.

Unfortunately, lots of people do.


The ad for Protein World — featuring a slim, bikini-clad model in a heavily edited photo — was plastered across billboards and entire subway cars in New York City and London in 2015. Its message was embarrassingly clear: If you're body doesn't look like this one, you don't have a beach body — but buy our weight loss products and maybe you will! *rolls eyes forever*

The ad was blasted by commuters and advocacy groups alike.

It even ended up being banned in the U.K. for actual false advertising; as it turns out, Protein World's weight loss products didn't quite live up to the brand's claims.

Three years later, the infamous ad haunts many of us who had to see it every day on our morning commutes. But a different brand is now taking advantage of the marketing blunder to promote a dramatically different message.

A plus-size fashion brand in Europe has given the ad a 2018 makeover.

"Me and two of my colleagues were just sitting around one day and were like, 'Remember that ad?'" Bethany Rutter, who works in social media and marketing for the brand Navabi, told Today Style. "It's something that really stayed with people. It was a really troubling example of something that happens all the time, but it's the most explicit version of it that people had seen."

Rutter's team decided to flip the alarming example on its head.

The fashion line's new ad, which was carted around on wheels throughout London on May 3, mimics Protein World's bright yellow and black and white aesthetics. But it comes with a much more empowering message: "We're beach body ready."

The three women on Navabi's ad weren't professional models either. Rutter rocked the swimwear alongside Lauren Tallulah Smeets, a fashion brand manager, and blogger Stephanie Yeboah.

"Me, Lauren and [Rutter] did a thing recently," Yeboah tweeted excitedly. "LOOK AT OUR FAT BAADIES ALL UP ANS THROUGH [LONDON]."

Lookin' fab, ladies.

Unlike reactions to Protein World's 2015 campaign, people are loving Navabi's take on what constitutes a "beach body."

"I love this," one commenter wrote. "Makes me feel so much less anxious about my own 'flaws.'"

"You all look incredible!" another person said. "I absolutely love this shot. The exuberance, the joy, the beauty."

"I get so stressed about wearing a bikini but yes," someone chimed in, "we are all beach body ready!"

Damn straight. Have a body? Heading to the beach? Then congratulations: Your body is ready for the beach.

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Alie Ward

Your dinner plate shouldn't shame you for eating off of it. But that's exactly what a set being sold at Macy's did.

The retailer has since removed the dinnerware from their concept shop, Story, after facing social media backlash for the "toxic message" they were sending.

The plates, made by Pourtions, have circles on them to indicate what a proper portion should look like, along with "helpful — and hilarious — visual cues" to keep people from "overindulging."

There are serval different styles, with one version labeling the largest portion as "mom jeans," the medium portion as "favorite jeans," and the smallest portion as "skinny jeans."

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In today's installment of the perils of being a woman, a 21-year-old woman shared her experience being "slut-shamed" by her nurse practitioner during a visit to urgent care for an STD check.

The woman recently had sex with someone she had only just met, and it was her first time hooking up with someone she had not "developed deep connections with."

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Well Being
Youtube

Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

Cities

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

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