Did you ever stop and think about the awesome, transformative power of the coconut?
Not only does it have seemingly endless uses, but each one has the ability to make our day a little bit better.
The inside of a fresh coconut. All photos via Kroger.
Its juice revitalizes us when we're depleted, its oil is great for cooking and making our skin silky smooth, and its meat makes a delicious, healthy snack.
Those are just some of the ways coconuts do right by the people who buy its byproducts. But coconut consumers aren't the only ones singing praises to the coconut — to the people who harvest them in the far-reaching corners of the world, coconuts can truly be life-saving.
And we're not just talking about any old coconuts — we're talking about Fair Trade Certified™ Organic Coconuts.
In order to understand what that means, let's journey to the 7,100 fecund isles of the Philippines.
Just a few of the thousands of islands that make up the Philippines.
Many of these islands are volcanic, which means they're home to a specific assortment of natural minerals. Couple that with abundant salt from the ocean and warm, moist air, and you have prime territory to grow the best coconuts.
It's no surprise the organic brand Simple Truth® has decided to source coconuts from The Philippines to make a variety of products; everything from lip balm to coconut oil and water.
But their reason for choosing this particular locale goes much deeper than ideal growing conditions. The Philippines is also home to one of the major hubs of Fair Trade USA, a nonprofit that has made it a mission to support and give back to the farming communities it works with.
These small-scale farmers can often get lost in the shuffle of the world trade market. Fairtrade works to empower them, their families and their communities all while promoting environmental sustainability.
Considering all that, it's fitting that the coconut tree symbolizes the Tree of Life in the Philippines — because that's exactly what it sustains.
A coconut tree farmer picking coconuts in the Philippines.
As such, Fairtrade is sort of like the fertilizer that keep those trees healthy and plentiful.
"The meaning of Fairtrade for us is equity in trade, rich and poor, because everybody benefits," says Sherley De Guzman, a local Fairtrade member in the Philippines.
Economically speaking, Fair Trade helps level the playing field for smaller farmers by giving them a boost in the trade markets, helping them negotiate better prices for their products, and advocating for better agricultural techniques.
Then, of course, there's the social impact — Fairtrade bolsters these farming communities by improving their housing, medical care, and educational resources.
The coconut's looking pretty mighty right now, huh?
It’s nice to know that when you buy Fair Trade Certified™ products, you're not only helping these farmers, you're helping to keep the planet healthy, too.
Remember how many uses the coconut fruit has? Well that's just the tip of the iceberg.
"Almost every single piece of the coconut tree and the coconut are used in different things. It's truly a zero-waste plant," explains Jessica Custer, Fair Trade USA senior supply chain manager.
And when distributors like Kroger stock their shelves with Fair Trade Certified™ products, like Simple Truth™ Coconut Water, they're supporting sustainability at its most impactful level.
So the next time you're eyeing a coconut water in the store, remember: The brand you buy really does matter to the land it came from and the people who made it.
Enjoying the coconut is good for you on so many levels — why not return the favor to the people who make that possible?
It's just one more thing we can add to the long list of super powers this fruit possesses. Since the coconut came from the Tree of Life, it's only fitting that we should return the favor.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.