Your coconut water may be doing a lot more for the world than you realize.

Did you ever stop and think about the awesome, transformative power of the coconut?

Not only does it have seemingly endless uses, but each one has the ability to make our day a little bit better.

The inside of a fresh coconut. All photos via Kroger.


Its juice revitalizes us when we're depleted, its oil is great for cooking and making our skin silky smooth, and its meat makes a delicious, healthy snack.

Those are just some of the ways coconuts do right by the people who buy its byproducts. But coconut consumers aren't the only ones singing praises to the coconut — to the people who harvest them in the far-reaching corners of the world, coconuts can truly be life-saving.

And we're not just talking about any old coconuts — we're talking about Fair Trade Certified™ Organic Coconuts.

In order to understand what that means, let's journey to the 7,100 fecund isles of the Philippines.  

Just a few of the thousands of islands that make up the Philippines.

Many of these islands are volcanic, which means they're home to a specific assortment of natural minerals. Couple that with abundant salt from the ocean and warm, moist air, and you have prime territory to grow the best coconuts.

It's no surprise the organic brand Simple Truth® has decided to source coconuts from The Philippines to make a variety of products; everything from lip balm to coconut oil and water.

But their reason for choosing this particular locale goes much deeper than ideal growing conditions. The Philippines is also home to one of the major hubs of Fair Trade USA, a nonprofit that has made it a mission to support and give back to the farming communities it works with.

These small-scale farmers can often get lost in the shuffle of the world trade market. Fairtrade works to empower them, their families and their communities all while promoting environmental sustainability.

Considering all that, it's fitting that the coconut tree symbolizes the Tree of Life in the Philippines — because that's exactly what it sustains.

A coconut tree farmer picking coconuts in the Philippines.

As such, Fairtrade is sort of like the fertilizer that keep those trees healthy and plentiful.

"The meaning of Fairtrade for us is equity in trade, rich and poor, because everybody benefits," says Sherley De Guzman, a local Fairtrade member in the Philippines.

Economically speaking, Fair Trade helps level the playing field for smaller farmers by giving them a boost in the trade markets, helping them negotiate better prices for their products, and advocating for better agricultural techniques.

Then, of course, there's the social impact — Fairtrade bolsters these farming communities by improving their housing, medical care, and educational resources.

The coconut's looking pretty mighty right now, huh?

It’s nice to know that when you buy Fair Trade Certified products, you're not only helping these farmers, you're helping to keep the planet healthy, too.

Remember how many uses the coconut fruit has? Well that's just the tip of the iceberg.

"Almost every single piece of the coconut tree and the coconut are used in different things. It's truly a zero-waste plant," explains Jessica Custer, Fair Trade USA senior supply chain manager.

And when distributors like Kroger stock their shelves with Fair Trade Certified products, like Simple Truth Coconut Water, they're supporting sustainability at its most impactful level.

So the next time you're eyeing a coconut water in the store, remember: The brand you buy really does matter to the land it came from and the people who made it.

Enjoying the coconut is good for you on so many levels — why not return the favor to the people who make that possible?

It's just one more thing we can add to the long list of super powers this fruit possesses. Since the coconut came from the Tree of Life, it's only fitting that we should return the favor.

More
True
Kroger (Earth Day)
LUSH

Handmade cosmetics company Lush is putting its money where its mouth is and taking a bold step for climate change action.

On September 20 in the U.S. and September 27 in Canada, Lush will shut the doors of its 250 shops, e-commerce sites, manufacturing facilities, and headquarters for a day, in solidarity with the Global Climate Strike taking place around the world. Lush is encouraging its 5000+ employees "to join this critical movement and take a stand until global leaders are forced to face the climate crisis and enact change."

Keep Reading Show less
Planet
Photo by Annie Bolin on Unsplash

Recent tragic mass shootings in El Paso and Dayton have sparked a lot of conversation and action on the state level over the issue of gun control. But none may be as encouraging as the most recent one, in which 145 CEOs signed a letter urging the U.S. Senate to take action at their level.

Keep Reading Show less
popular

The fine folks at Forbes are currently falling all over themselves trying to clean up the mess they created by publishing their 2019 list of 100 Most Innovative Leaders.

The problem: The list included 99 men and one woman. For those not so good with the math, that means according to Forbes, only 1% of the country's most innovative leaders are female.

Have you ever watched a movie that's so abysmally bad that you wonder how it ever even got made? Where you think, "Hundreds and hundreds of people had to have been directly involved in the production of this film. Did any of them ever think to say, 'Hey, maybe we should just scrap this idea altogether?"

That's how it feels to see a list like this. So how did Forbes come up with these results?

Keep Reading Show less
Innovation

There's something delicious and addicting about those trendy recipe videos circulating online. You've seen them before: the quick and beautiful play-by-plays of mouthwatering dishes you wish you were eating at this very moment.

The recipes seem so simple and magical and get you thinking, "Maybe I can make that five-cheese bacon lasagna tonight." And before you know it, you're at the store loading up on Colby-Monterey Jack (or is that just me?).

For some families, though, the ingredients and final product look a little different. As part of Hunger Action Month, the hunger-relief organization Feeding America is using our obsession with cooking videos to highlight the reality many food-insecure families face when they sit down for dinner: hunger, and no food in sight.

By putting a twist on the bite-sized food videos all over the internet, they hope to raise awareness that hunger is an unacceptable reality for too many families.

Keep Reading Show less
Family
True
Gates Foundation: The Story of Food