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Five Gen X values from the ’90s that can save today’s world

We're bringing "whatever" back.

1990s, gen x, '90s values

A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers? We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.


Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.


According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5.  Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes. If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2022, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1. ​Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2022, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.


This article originally appeared on 03.10.22

From Your Site Articles

A waiter talking with his hands.

One of the great things about America is that we have a relatively young culture, so many of the foods that we eat were brought over from other countries. That makes America a great place to try out all the different types of food from around the world.

However, we also like to put our own stamp on staples from around the globe that give the American version its own unique flair. Some foods that we claim originated overseas were actually first made right here in the U.S. of A. For example, chimichangas, which can be found in many Mexican restaurants, actually originated in the state of Arizona. Crab Rangoon, a popular “Chinese” dish, was actually invented in San Francisco, and spaghetti and meatballs were never a thing in Italy.

TikTok creator Gabby Donahue posted a video that’s the perfect example of how some ethnic foods get remixed once they become popular in the States. In a video with over 7 million views, her father shows a waiter in Italy a photo of chicken parmesan from Olive Garden so he can order it at the restaurant. The waiter's reaction is an excellent example of someone trying to be polite while he cannot believe what he is seeing.

“My Boston Irish father trying to order a Google image of the Olive Garden chicken parm in Italy,” Donahue wrote in the text overlay.

@gabbydonahuee

@Olive Garden ‘s biggest fan 😭😭😭😭 #italy #cultureshock #chickenparm #olivegarden


When the father showed the picture to the waiter, he seemed a bit confused about the image. “Only in the States,” he said. “It doesn’t exist in Italy.” The father couldn’t believe what he was hearing: “It doesn’t exist in Italy?”

“I don’t know what it is…on the pasta?” the waiter said, trying to make sense of the chicken breast smothered in cheese and sauce. The waiter gave his final verdict while holding his chin: “No. That’s horrible.”

“Horrible? Wow. Look at that. That doesn’t,” the father laughed. “That looks good… but,” the waiter shrugged off the father. “It does look good,” the father continued. “It tastes good. I’ll tell you what, I’m gonna mail you some. I’ll send it to you.”

“Okay? Olive Garden chicken, I’m gonna search,” the waiter said, walking away from the table.


The commenters had a field day analyzing the waiter’s body language. “‘No, that looks good’ while looking completely disgusted was the most Italian reaction ever,” one commenter wrote. “Bro remembered halfway through his disgust that he’s at work,” another added.

It’s not crazy that an American would think that chicken parmesan is an Italian dish; after all, it’s served in most Italian-American restaurants. However, according to Paesana, it was created in America by the Italian diaspora.

“In the Old World, that’s Italy prior to the Italian diaspora—the large-scale emigration of Italians from Italy to America—proteins like chicken were not widely available," according to an article on the site. "As such, the prototypical chicken parmigiana was actually made with breaded, fried slices of eggplant in place of chicken for a dish called melanzane alla Parmigiana."


Even though chicken parmesan didn’t originate in the old country, Pasquale Sciarappa, a popular Italian-born food influencer living in America, has no problem cooking the dish.

"'That’s not Italian!’ I hear this every time I share a dish like Chicken Parmigiana. And you know what? They’re right — it’s not something you’d traditionally find in Italy. But you know what else is true? It’s Italian-American. It was born in immigrant kitchens — from people who left Italy, landed in the U.S., and made do with what they had. They took inspiration from dishes like melanzane alla parmigiana and recreated comfort from memory using what was available,” he wrote.

It’s understandable that an American could go to Italy without knowing that something he’d had in Italian restaurants wasn’t actually from Italy. It’s understandable for an Italian server to balk at a photo of a dish served in an American restaurant that you’d find in a shopping mall.

But we should all agree that one of the wonderful things about American culture is that it's an amalgamation of different cultures stirred around in the same pot, and if that means we get a fresh variation on the burrito, a new way to eat Chinese crab, or a tasty piece of chicken where eggplant used to be, the more the better.

Education

Stop struggling with small talk by using the easy 'COST method'

This simple acronym will make your next social gathering a lot more enjoyable.

A man and woman chatting at a dinner party.

There are several reasons why people are hesitant to engage in small talk at a party or around the water cooler at work. Some people simply avoid it because they don’t find chatting about the weather, sports, or what they saw on television the night before very interesting.

Others are afraid that they may run out of things to say or that there will be an awkward pause that makes them want to hide their head in the sand, like an ostrich. Mary, a friendship educator with a degree in interpersonal communication, has a solution for those of us who want to be friendly and meet people but abhor small talk; she calls it the COST method.

What is the COST method for making small talk?

According to Mary, who goes by @better.social.skills on TikTok, COST stands for Compliment, Observation, Story, and Tip. These are four options you can turn to when you're in need of a conversation topic.

@better.social.skills

Remember the acronym C.O.S.T. and you’ll always have something to talk about at parties or events. C stands for compliment. Tell somebody you like their shirt or shoes, for example, and see where the conversation leads. O stands for observation. Remark on something happening around you, like if you enjoy the music or feel a certain way about the weather. A stands for story, in which you share a little anecdote about yourself. For example, maybe you were late to the party for some reason, or you’re excited to get home and watch a show you’re loving. T stands for tip, in which you give a small recommendation to someone. For example, where the shortest bathroom lines are, which food is particular particularly delicious, or point out an interesting person they might want to talk to. What do you think? Would you use these? #creatorsearchinsights #conversationstarters

1. Compliment

“Tell somebody you like their shirt or shoes, for example, and see where the conversation leads,” Mary says.

“Oh, I like your shoes.”

“I like your shirt.”

“You have such a soothing voice.”

2. Observation

“Remark on something happening around you,” Mary says.

“This song is amazing.”

“I really love how Jeanie decorated this room.”

“There’s a lot more people here than last night.”

3. Story

“Share a little anecdote about yourself. For example, maybe you were late to the party for some reason, or you’re excited to get home and watch a show you’re loving,” she said.

4. Tip

“Give a small recommendation to someone. For example, where the shortest bathroom lines are, which food is particularly delicious, or point out an interesting person they might want to talk to,” Mary said.

“I don’t know if you’ve tried the new Mexican place on South Street yet…”

“I’d have one of Jeanie’s margaritas now, before they are all gone.”

“Be careful if you talk to Brian. He can get a bit long-winded.”

chatting before movie, popcorn, movie theater, snacks, small talk Three people chatitng before a movie.via Canva/Photos

The great thing, if you’re a little shy about making small talk, is that studies show that you definitely don’t need to do all the heavy lifting in the conversation. In fact, a Gong.io study found that the best way to make a connection with someone is to speak 43% of the time and let your new friend talk for the other 57% of the conversation.

Further proof that the best way to make a great first impression is a study published in the Journal of Personality and Social Psychology. It found that when meeting someone for the first time, ask them a question and then be sure to ask two additional follow-ups before discussing yourself. This has been found to dramatically increase your likability.

“We identify a robust and consistent relationship between question-asking and liking,” the authors of the study write. “People who ask more questions, particularly follow-up questions, are better liked by their conversation partners.”

For those of you who have always felt that you're bad at making small talk. while others seemed to do it naturally, realize that people aren’t born great communicators; it’s a skill that can be learned just like anything else. With a few tips from the experts, you can go from dreading small talk to enjoying striking up a conversation with just about anyone.

Harvard researcher Arthur C. Brooks studies what leads to human happiness.

We live in a society that prizes ambition, celebrating goal-setting, and hustle culture as praiseworthy vehicles on the road to success. We also live in a society that associates successfully getting whatever our hearts desire with happiness. The formula we internalize from an early age is that desire + ambition + goal-setting + doing what it takes = a successful, happy life.

But as Harvard University happiness researcher Arthur C. Brooks has found, in his studies as well as his own experience, that happiness doesn't follow that formula. "It took me too long to figure this one out," Brooks told podcast host Tim Ferris, explaining why he uses a "reverse bucket list" to live a happier life.

bucket list, wants, desires, goals, detachment Many people make bucket lists of things they want in life. Giphy

Brooks shared that on his birthday, he would always make a list of his desires, ambitions, and things he wanted to accomplish—a bucket list. But when he was 50, he found his bucket list from when he was 40 and had an epiphany: "I looked at that list from when I was 40, and I'd checked everything off that list. And I was less happy at 50 than I was at 40."

As a social scientist, he recognized that he was doing something wrong and analyzed it.

"This is a neurophysiological problem and a psychological problem all rolled into one handy package," he said. "I was making the mistake of thinking that my satisfaction would come from having more. And the truth of the matter is that lasting and stable satisfaction, which doesn't wear off in a minute, comes when you understand that your satisfaction is your haves divided by your wants…You can increase your satisfaction temporarily and inefficiently by having more, or permanently and securely by wanting less."

Brooks concluded that he needed a "reverse bucket list" that would help him "consciously detach" from his worldly wants and desires by simply writing them down and crossing them off.

"I know that these things are going to occur to me as natural goals," Brooks said, citing human evolutionary psychology. "But I do not want to be owned by them. I want to manage them." He discussed moving those desires from the instinctual limbic system to the conscious pre-frontal cortex by examining each one and saying, "Maybe I get it, maybe I don't," but crossing them off as attachments. "And I'm free…it works," he said.

- YouTube www.youtube.com

"When I write them down, I acknowledge that I have the desire," he explained on X. "When I cross them out, I acknowledge that I will not be attached to this goal."

The idea that attachment itself causes unhappiness is a concept found in many spiritual traditions, but it is most closely associated with Buddhism. Mike Brooks, PhD, explains that humans need healthy attachments, such as an attachment to staying alive and attachments to loved ones, to avoid suffering. But many things to which we are attached are not necessarily healthy, either by degree (over-attachment) or by nature (being attached to things that are impermanent).

"We should strive for flexibility in our attachments because the objects of our attachment are inherently in flux," Brooks writes in Psychology Today. "In this way, we suffer unnecessarily when we don't accept their impermanent nature."

What Arthur C. Brooks suggests that we strive to detach ourselves from our wants and desires because the simplest way to solve the 'haves/wants = happiness' formula is to reduce the denominator. The reverse bucket list, in which you cross off desires before you fulfill them, can help free you from attachment and lead to a happier overall existence.

Did Julius Caesar have his armpits plucked? Probably.

Modern life may have us shaving, waxing, microblading, laser treating, Botoxing, and altering our natural appearance in all manner of ways in the name of beauty, but the idea of grooming to specific societal standards is nothing new. In cultures all around the world and throughout history, humans have found countless creative ways to make ourselves (ostensibly) look better.

Of course, what looks better is subjective and always has been. Take, for example, the ancient Romans. If you wanted to be seen as a studly man 2,000 years ago in the Roman Empire, you'd remove as much of your body hair as possible. That meant tweezing—or being tweezed by someone else, most likely an enslaved person.

armpit hair, grooming, hair removal, hairless, beauty standard Armpit hair wasn't cook in ancient Rome. Giphy

The Romans, in general, weren't big on body hair for men or women.

"You had to have the look,” Cameron Moffett, English Heritage’s curator at the Wroxeter Roman City museum in Shropshire, U.K., told The Times. “And the look was hairlessness, particularly the underarms.” A collection of 50 tweezers on display at the museum, recovered from the archeological site that was once the Roman city of Viriconium, speaks to Roman tweezing habits, but that's not the only evidence we have.

Stoic philosopher Seneca once wrote in a letter lamenting how the noise from the Roman baths was disrupting his work: "Besides those who just have loud voices, imagine the skinny armpit-hair plucker whose cries are shrill to draw people's attention and never stop except when he's doing his job and making someone else shriek for him."

When we picture the ancient Romans, "skinny armpit-hair plucker" may not be the image that comes to mind, yet here we are.


teeth brushing, toothbrush, oral hygiene, toothpaste, dental hygiene They brushed with what now? Giphy

While we fret over fluoride, the Romans brushed their teeth with pee and mouse brains.

Toothpastes of the past were made with all kinds of things—herbs, spices, salts, crushed bone, and more. For the ancient Romans, that "more" included mouse brains and human urine, according to Decisions in Dentistry. Mouse brains were believed to enhance the effectiveness of toothpaste, and urine, imported in large quantities from Portugal, was utilized for its ammonia content and whitening properties. A standard Roman toothpaste would be a mixture of herbs, mouse brains, urine, and a binder such as honey. Oddly enough, it appeared to be somewhat effective, with archeological findings showing a relatively low number of cavities and tooth decay.

@charissekenion

Sailorr has everyone talking about her sound - and her teeth. Here’s my super short history lesson on the practice of ohaguro #ohaguro #geisha #japanese #japantok #aapi #history #japan #historytok #sailorr #japanesebeauty

Meanwhile, in ancient Japan, women tried to blacken their teeth

Teeth whitening is all the rage in modern times, but in the distant past in parts of Asia, making your teeth black was considered beautiful. The practice known as ohaguro was a traditional Japanese practice that, ironically, was intended to prevent tooth decay.

According to a letter in the British Dental Journal, women in ancient Japan would paint a solution of ferric acetate (from iron filings), vinegar, and tannin from tea or vegetables. It was called kanemizuonto and made the teeth appear black. The practice has made a comeback among some rural areas of Southeast Asia, and the Vietnamese-American singer Sailorr has made waves with her blackened teeth as well.

ear picker, history, artifact, grooming, beauty An ornate ear picker.The Swedish History Museum, Stockholm/Wikimedia Commons

Ear pickers were much prettier than Q-tips. In fact, they were an accessory.

The old saying, "Don't put anything in your ear except your elbow," may not be as old as it seems, as people have been inserting objects into their ears to remove wax for a long time.

In the 16th and 17th centuries, it was common to see beautiful, ornate "ear pickers"—small metal tools with a small scoop at the end for cleaning ears as well as teeth and fingernails. According to Jamestown Rediscovery, it was fashionable to wear gold and silver toiletry tools, such as ear pickers or toothpicks, as accessories. It's hard to imagine wearing Q-tips and toothpicks around. Also, ew. But if you look up "ear pickers," you'll find ornate examples from various parts of the world.

At the very least, it's nice to know that modern humans are not the first ones to go to great—and sometimes interesting—lengths to meet an arbitrary social standard of beauty. (And three cheers for modern toothpaste. Seriously.)