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Pop Culture

These AT&T commercials from 30 years ago perfectly predicted the future

How'd they know all this in '93?

at&t predictions, 1990s internet, '90s nostalgia

A rainbow over the AT&T store.

Thirty years ago, AT&T launched its “You Will” ad campaign, which predicted future technological developments that seemed pretty far-fetched at the time. But, in hindsight, the ad was surprisingly accurate in anticipating technology that’s commonplace today.

"Have you ever borrowed a book from thousands of miles away?" the first ad asks. "Crossed the country without stopping for directions? Or sent someone a fax from the beach? You will. And the company that will bring it to you is AT&T."

OK, the fax prediction was a bit off because that technology fell by the wayside after email was developed. But the sentiment was correct.


The series of ads predicted grocery checkout machines that process an entire cart at a time, telemedicine, distance learning, smartwatches ("[Have you ever] gotten a phone call, on your wrist?") and video on demand, to name a few.

The ads were voiced by actor Tom Selleck, who was an A-list movie actor at the time. They were made by director David Fincher, who wasn’t a household name in ’93, but would go on to direct “Fight Club,” “The Social Network” and "Mank."

The “You Will” campaign did an incredible job of predicting the future but, as Vox points out, it wasn’t necessarily AT&T that made the advancements possible. “AT&T does provide some of the infrastructure on which the world's communications flow,” Timothy B. Lee wrote for Vox. “But the gadgets and software that brought these futuristic capabilities to consumers were created by a new generation of Silicon Valley companies that mostly didn't exist when these ads were made.”

A map of the United States post land-ice melt.


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Considering the two largest ice sheets on earth — the one on Antarctica and the one on Greenland — extend more than 6 million square miles combined ... yeah, we're talkin' a lot of ice.

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Kevin Parry / Twitter

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A brave fan asks Patrick Stewart a question he doesn't usually get and is given a beautiful answer

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OriginalAll photos belong to Red Méthot, who gave me permission to share them here.

Chloé was born at 32 weeks.


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Teacher tries to simulate a dictatorship in her classroom, but the students crushed her

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I run a simulation in which I become a dictator. I tell my students that in order to battle "Senioritis," the teachers and admin have adapted an evidence-based strategy, a strategy that has "been implemented in many schools throughout the country and has had immense success." I hang posters with motivational quotes and falsified statistics, and provide a false narrative for the problem that is "Senioritis."

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Photo by insung yoon on Unsplash

The MC Hammer dance though.

Father and daughter dances are a traditional staple of weddings. They tend to range somewhere between tearfully sweet and hilariously cringey. But sometimes, as was the case of Brittany Revell and her dad Kelly, they can be so freakin’ cool that millions of people become captivated.

Brittany and Kelly’s video, which amassed, I kid you not, more than 40 million views on TikTok, shows the pair grooving in sneakers (Brittany’s were white because, hello, wedding dress) to their “dance through the decades.”

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