It's sounds weird, but having models who look like the women who buy swimsuits can actually help sell swimsuits? Target has been the number one market share holder in women's swimwear since 2015, and it's hard not to feel that their commitment to inclusive models gets part of the credit.

Target just launched their Swim 2020 campaign, and the models for the retailer's line come in all sizes and races, just like the women who are actually buying them. This year, Target even cast a model with Ichthyosis, a hereditary skin condition that causes the body to shed its skin every two weeks. The condition creates rough, dryer skin on the surface of the body, giving it an appearance like scales.

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Payday is about to get a bit sweeter for many Target employees.

On Sept. 25, the retail giant announced plans to hike its minimum wage for all workers to $11 an hour beginning next month. The company also promised to increase that figure to $15 an hour by 2020.

"We’re proud to say that our team members are known for going the extra mile," Target explained on its website. "That kind of effort is something to recognize."

Notably, the wage hike beginning in October will also extend to the approximate 100,000 temporary workers the company plans on hiring for the holiday season.



Target's wage hike falls in line with the retailer's bold and decisively more progressive company mission taking shape in recent years.

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Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.

You might see a lot of rainbows during your next trip to Target.

For the fifth year in a row, many Target shoppers will find their local store covered in rainbows.

It's all part of the retail giant's annual #TakePride campaign celebrating the lesbian, gay, bisexual, and transgender community.

The launch, which comes ahead of LGBT Pride Month in June, features a variety of rainbow-themed apparel and merchandise, including shirts, hats, swimsuits, and beach towels. The products will be found in over 150 of Target's U.S. stores and online, according to a company spokesperson.

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For parents of kids with special needs, Target's newest shopping cart is a game-changer.

"This simple cart literally will change how we can shop." — A very happy parent.

Everyone's favorite I-ran-in-to-buy-two-things-but-I-bought-all-the-things (because I needed them, of course!!!) store inspires love in many of our hearts.

Yesterday, Target inspired a little extra love by announcing a new shopping cart model. That's right. A cart.

This isn't your average shopping cart, though. Nope. This is just a little bit extra thoughtful.

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