Target's new swimwear line features a diverse group of models, proving all bodies are beautiful

It's sounds weird, but having models who look like the women who buy swimsuits can actually help sell swimsuits? Target has been the number one market share holder in women's swimwear since 2015, and it's hard not to feel that their commitment to inclusive models gets part of the credit.

Target just launched their Swim 2020 campaign, and the models for the retailer's line come in all sizes and races, just like the women who are actually buying them. This year, Target even cast a model with Ichthyosis, a hereditary skin condition that causes the body to shed its skin every two weeks. The condition creates rough, dryer skin on the surface of the body, giving it an appearance like scales.



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According to the American Academy of Dermatology, one in four Americans have been impacted with a skin disease since 2013. By casting Jeyza Gary, the model with Ichthyosis, Target is sending a message that bodies with skin conditions are also bikini bodies.

Gary went into modeling because after a friend encouraged her. Gary had never seen a model with her skin condition, and her decision to embrace who she is inspired others. "I posted one of the pictures to my Instagram, and one woman reached out in my DMs. She said, 'Your pictures give me goosebumps. I have lamellar ichthyosis, but I don't have the courage to wear shorts. You give me the courage to do something I've never done,'" Gary told Refinery 29. "It's not about me. It's about allowing other people to see me and be encouraged." Target's swimwear line is her first campaign.


Target's swimwear collection of 1,800+ new pieces doesn't leave curvier women out of cute fashion. Top sizes go up to 26 and 38DDD. 68% of women in America wear a size 14 or higher, yet they're often left out by clothing manufacturers. Women shouldn't feel left out just because their body isn't what we're traditionally used to seeing in advertisements.

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This isn't the first time Target has launched a marketing campaign with a message of body positivity and inclusivity. Target used model Kiara Washington, who has a prosthetic leg, in a previous marketing campaign for their size-inclusive swimwear line Kona Sol. Earlier this year, Target launched a size-inclusive athletic wear line with sizes ranging from XS to 4X.

It's great that more major brands are realizing that representation isn't "one size fits all," and are changing their advertisements to reflect that. On top of it all, the new swimsuits look pretty darn cute.

via The Walt Disney Company / Flickr

One of the ways to tell if you're in a healthy relationship is whether you and your partner are free to talk about other people you find attractive. For many couples, bringing up such a sensitive topic can cause some major jealousy.

Of course, there's a healthy way to approach such a potentially dangerous topic.

Telling your partner you find someone else attractive shouldn't be about making them feel jealous. It's probably also best that if you're attracted to a coworker, friend, or their sibling, that you keep it to yourself.

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"I love being a nurse because I have the honor of connecting with my patients during some of their best and some of their worst days and making a difference in their lives is among the most rewarding things that I can do in my own life" - Tenesia Richards, RN

From ushering new life into the world to holding the hand of a patient as they take their last breath, nurses are everyday heroes that deserve our respect and appreciation.

To give back to this community that is always giving so selflessly to others, CeraVe® put out a call to nurses to share their stories for a chance to be featured in Heroes Behind the Masks, a digital content series shining a light on nurses who go above and beyond to provide safe and quality care to patients and their communities.

First up: Tenesia Richards, a labor and delivery nurse working in New York City who, in addition to her regular job, started a community outreach program in a homeless shelter that houses expectant mothers for up to one year postpartum.

Tenesia | Heroes Behind the Masks presented by CeraVe www.youtube.com

Upon learning at a conference that black mothers in the U.S. die at three to four times the rate of white mothers, one of the widest of all racial disparities in women's health, Richards decided to take further action to help her community. She, along with a handful of fellow nurses, volunteered to provide antepartum, childbirth and postpartum education to the women living at the shelter. Additionally, they looked for other ways to boost the spirits of the residents, like throwing baby showers and bringing in guest speakers. When COVID-19 hit and in-person gatherings were no longer possible, Richards and her team found creative workarounds and created holiday care packages for the mothers instead.

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