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Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.

You might see a lot of rainbows during your next trip to Target.

Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.

For the fifth year in a row, many Target shoppers will find their local store covered in rainbows.

It's all part of the retail giant's annual #TakePride campaign celebrating the lesbian, gay, bisexual, and transgender community.

The launch, which comes ahead of LGBT Pride Month in June, features a variety of rainbow-themed apparel and merchandise, including shirts, hats, swimsuits, and beach towels. The products will be found in over 150 of Target's U.S. stores and online, according to a company spokesperson.


Target has repeatedly been threatened with boycotts from anti-gay and anti-transgender groups over its support for the LGBTQ community in recent years.

In 2014, the retailer publicly endorsed marriage equality. The following year, it announced it was ending gender-based signs in certain areas of its stores — like the toy aisles and entertainment sections — that needlessly assigned genders to products.

Last spring (after taking some heat for dropping the ball), Target launched a new kids home line with more gender-neutral items — a move, the company said, that helps parents shop for their kids while also helping squash gender norms. And Target explicitly stood on the side of transgender rights when it came to bathroom access in its stores, which ruffled enough feathers to spark a national boycott.

This year's #TakePride campaign is especially notable in the face of that backlash.

"We’re making our message loud and clear: Target proudly stands with the LGBT community," Laysha Ward, the company's executive vice president and chief corporate social responsibility officer, said on the #TakePride web page.

Customers let Target know just how much they appreciate the store having their back.

They're sending rainbow hearts — emojis worth a thousand words.

Target employees love the message #TakePride sends too.

Some are "freaking out" over all the rainbows (and rightfully so).

And others are glad some folks won't show up because of the campaign.

Target noticed all the fanfare online — and they are loving it.

While Target deserves credit for standing up for LGBTQ issues, it's not an entirely selfless move, of course.

As the tide has turned in favor of LGBTQ rights, many corporations have jumped on the bandwagon, highlighting same-sex couples in their ad campaigns and making public statements in favor of equality, hoping their advocacy draws positive attention from customers, boosting their bottom lines. It's commodifying a social cause, in a certain sense.

That point was also debated by some LGBTQ advocates on Twitter:

Still, it's commendable when companies stay on the right side of history, particularly when it's not the easiest thing to do.

And for that, Target, once again, hits the bull's-eye.

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Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


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Over the past six years, it feels like race relations have been on the decline in the U.S. We've lived through Donald Trump's appeals to America's racist underbelly. The nation has endured countless murders of unarmed Black people by police. We've also been bombarded with viral videos of people calling the police on people of color for simply going about their daily lives.

Earlier this year there was a series of incidents in which Asian-Americans were the targets of racist attacks inspired by the COVID-19 pandemic.

Given all that we've seen in the past half-decade, it makes sense for many to believe that race relations in the U.S. are on the decline.

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Photo courtesy of Macy's
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Did you know that girls who are encouraged to discover and develop their strengths tend to be more likely to achieve their goals? It's true. The question, however, is how to encourage girls to develop self-confidence and grow up healthy, educated, and independent.

The answer lies in Girls Inc., a national nonprofit serving girls ages 5-18 in more than 350 cities across North America. Since first forming in 1864 to serve girls and young women who were experiencing upheaval in the aftermath of the Civil War, they've been on a mission to inspire girls to kick butt and step into leadership roles — today and in the future.

This is why Macy's has committed to partnering with Girls Inc. and making it easy to support their mission. In a national campaign running throughout September 2021, customers can round up their in-store purchases to the nearest dollar or donate online to support Girls Inc. and empower girls throughout the country.


Kaylin St. Victor, a senior at Brentwood High School in New York, is one of those girls. She became involved in the Long Island affiliate of Girls Inc. when she was in 9th grade, quickly becoming a role model for her peers.

Photo courtesy of Macy's

Within her first year in the organization, she bravely took on speaking opportunities and participated in several summer programs focused on advocacy, leadership, and STEM (science, technology, engineering and math). "The women that I met each have a story that inspires me to become a better person than I was yesterday," said St. Victor. She credits her time at Girls Inc. with making her stronger and more comfortable in her own skin — confidence that directly translates to high achievement in education and the workforce.

In 2020, Macy's helped raise $1.3 million in support of their STEM and college and career readiness programming for more than 26,000 girls. In fact, according to a recent study, Girls Inc. girls are significantly more likely than their peers to enjoy math and science, to be interested in STEM careers, and to perform better on standardized math tests.

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