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Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.

You might see a lot of rainbows during your next trip to Target.

Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.

For the fifth year in a row, many Target shoppers will find their local store covered in rainbows.

It's all part of the retail giant's annual #TakePride campaign celebrating the lesbian, gay, bisexual, and transgender community.

The launch, which comes ahead of LGBT Pride Month in June, features a variety of rainbow-themed apparel and merchandise, including shirts, hats, swimsuits, and beach towels. The products will be found in over 150 of Target's U.S. stores and online, according to a company spokesperson.


Target has repeatedly been threatened with boycotts from anti-gay and anti-transgender groups over its support for the LGBTQ community in recent years.

In 2014, the retailer publicly endorsed marriage equality. The following year, it announced it was ending gender-based signs in certain areas of its stores — like the toy aisles and entertainment sections — that needlessly assigned genders to products.

Last spring (after taking some heat for dropping the ball), Target launched a new kids home line with more gender-neutral items — a move, the company said, that helps parents shop for their kids while also helping squash gender norms. And Target explicitly stood on the side of transgender rights when it came to bathroom access in its stores, which ruffled enough feathers to spark a national boycott.

This year's #TakePride campaign is especially notable in the face of that backlash.

"We’re making our message loud and clear: Target proudly stands with the LGBT community," Laysha Ward, the company's executive vice president and chief corporate social responsibility officer, said on the #TakePride web page.

Customers let Target know just how much they appreciate the store having their back.

They're sending rainbow hearts — emojis worth a thousand words.

Target employees love the message #TakePride sends too.

Some are "freaking out" over all the rainbows (and rightfully so).

And others are glad some folks won't show up because of the campaign.

Target noticed all the fanfare online — and they are loving it.

While Target deserves credit for standing up for LGBTQ issues, it's not an entirely selfless move, of course.

As the tide has turned in favor of LGBTQ rights, many corporations have jumped on the bandwagon, highlighting same-sex couples in their ad campaigns and making public statements in favor of equality, hoping their advocacy draws positive attention from customers, boosting their bottom lines. It's commodifying a social cause, in a certain sense.

That point was also debated by some LGBTQ advocates on Twitter:

Still, it's commendable when companies stay on the right side of history, particularly when it's not the easiest thing to do.

And for that, Target, once again, hits the bull's-eye.

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Upworthy and P&G Good Everyday are teaming up to find the people who lead with love everyday.

Know someone in your neighborhood who's known for their optimistic attitude, commitment to bettering their community and always leading with love? Tell us about them for the chance to win a $2,000 grant to keep doing good in their community.

Nomination ends November 22, 2020

File:Pornhub-logo.svg - Wikimedia Commons

A 2015 survey conducted by the National Union of Students found that 60% of respondents turned to porn to fill in the gaps in sex education. While 40% of those people said they learned a little, 75% of respondents said they felt porn created unrealistic expectations when it comes to sex. Some of the unrealistic expectations from porn can be dangerous. A study found that 88% of porn contained violence, and another study found that those who consumed porn were more likely to become sexually aggressive.

But now the thing that breaks those unrealistic expectations… might also be porn? Pornhub has launched a sex education section.

The adult website's first series is simply titled, "Pornhub Sex Ed" and contains 11 videos and is accessible through the Pornhub Sexual Wellness Center. The section also contains articles, some showing real anatomy and examples in order to bust myths people may have picked up on other portions of the website.

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A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.

There are creative, romantic proposals, and then there's this one.

Lee Loechler recently proposed to his girlfriend, Sthuthi David, by taking her to a packed theater to see her favorite movie, Sleeping Beauty. Little did she know that Loechler had spent six months altering the animation of the film's most iconic scene, changing the characters to look like the couple themselves and altering the storyline to set up his Big Question. And that's only the beginning.

Watching David's face during the scene change is sheer delight, as her confused look proves that she has no clue what is about to happen. The set-up is great, but the magical moment when Loechler's illustrated self tosses the engagement ring to his real-life self? That's when we all toss up our hands and say, "OKAY, man. You win at proposing. Everyone else must bow before you now."

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While many of us have understandably let the challenges of 2020 get under our skin and bring us down, a young man from Florida was securing his place in the Guinness Book of World Records. Chris Nikic became the first person with Down syndrome to complete a full triathlon.

For the majority of people, a 2.4 mile swim, a 112 mile bike ride or a 26.2 mile run would be difficult on its own. The Ironman competition requires participants to complete them all in one grueling race. In a statement, Special Olympics Florida President and CEO Sherry Wheelock called Chris "an inspiration to all of us." She continued, "We are incredibly proud of Chris and the work he has put in to achieve this monumental goal. He's become a hero to athletes, fans, and people across Florida and around the world."

Nikic's journey to become an Ironman started off as a challenge far less lofty. He and his father, Nik, created the "1 percent better challenge." The idea was to keep Chris motivated during the pandemic and beyond. According to The Washington Post, the idea was for Chris to improve his workouts by one percent each day because he "doesn't like pain" but loves "food, videos games and my couch." The plan was to keep building strength and stamina while keeping his eye on the grand prize of completing a triathlon. Nik told the Panama City News Herald, "I was concerned because after high school and after graduation a lot of kids with Down syndrome become isolated and just start living a life of isolation. I said, 'Look, let's go find him something to get him back into the world and get him involved,' so we started looking around and we were fortunate that at the same time Special Olympics Florida started this triathlon program, and I thought, 'What a great way to get him started, get him in shape and get him to make some friends.'"


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