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toys

The holidays often add more toys to already toy-saturated households.

Childhood is the time for play and imagination, but in the modern era, that's often translated into toys, toys and more toys. There's nothing wrong with toys, of course—humans have been making toys of one kind or another across cultures for millennia. But in our age, endless aisles of consumerism means an overabundance of toy options that can easily overtake the playroom.

It doesn't help that toys have gotten increasingly cheaper over the past 30 years. And with the holidays approaching, families often feel compelled to pile the presents high and deep, leading to an ever-greater accumulation of toys.

If you feel like it's all too much, you're not wrong. And thankfully, there's research to back you up on this.


We all know that kids don't need a ton of toys, but not everyone knows that having too many toys is actually bad for kids. And I don't just mean in a too-many-toys-will-spoil-them kind of way. As child development expert Dan Wuori shared on X, "In a 2018 study, researchers observed two different toddler play settings—one with 16 toys and the other with only 4. What they found was that the children presented with fewer options actually engaged more deeply in play. They stayed focused longer and used the toys available to them in more imaginative ways. Which is just what we want, developmentally."

He also pointed out that the parents participating in the study estimated that their children had, on average, 90 toys at home. That's a whole lot of toys to choose from.

For one, spaces with too many toys can be overstimulating and overwhelming for young children. Have you ever been to an ice cream shop that had dozens of flavors and tried to pick just one? Even adults can find their decision-making skills stymied by having too many choices, so imagine being a small child who is new to everything trying to decide what to play with.

Also, fewer toys helps kids focus and play more deeply, in addition to helping encourage problem-solving skills. If a child gets frustrated with a toy that they can't figure out how to use, they'll be tempted to move on to an easier one if there are tons to choose from. If they are limited by what's available, they're more likely to take the time to figure it out.

The good news is that having a lot of toys doesn't automatically mean your kid is going to be hindered developmentally. There are several ways parents can make a big difference here:

- Establish a regular pattern of purging. Determine how many toys is "enough" toys, and set the expectation that when a new toy comes in, an old one goes out. Keep it positive by donating toys and explaining it as "sharing the toy joy" with other kids.

- Rotate the toys you do have. Keep a few toys out and stash the others away, out of sight and out of reach. When a child seems to have exhausted a toy, replace it with one from the stash. This way children only have access to a few toys at a time so they get the benefit of both a limited number of toys to play with and also the benefit of having a variety of toys to rotate.

- Remember that toys don't need to be fancy or complex. Open-ended toys that can be used for lots of different kinds of play are often popular choices, but kids can make almost anything into a toy. Most parents discover that their toddler is more interested in the box than the toy that came in it—just go with it. Often the fewer toys they have, the more imaginative they will be in making everyday objects into playthings.

- If you're concerned about your kid getting a deluge of toys for Christmas, maybe suggest some alternatives to well-meaning family members that can still be wrapped and unwrapped (which is most of the fun of giving and getting presents). There are practical options that kids actually get into, like a toothbrush set, bath towel, cup or other useful item in their favorite colors or characters. A watch or a sleeping bag or their own set of kitchen tools are also great options. Arts and crafts materials, depending on the age, can be a big hit, too.

A handful of toys is truly all kids need at one time, so give yourself permission to pare down the playroom. It will not only save a lot of mess but it's actually a healthy choice for your child in the long run.

The internet nearly broke when the trailer for "A Wrinkle in Time" went viral last summer.

And with good reason, too.

The cast list reads like a block on the Hollywood Walk of Fame, with Oprah Winfrey, Reese Witherspoon, Mindy Kaling, Storm Reid, Chris Pine, and Zach Galifianakis all starring in the film, which is based off the 1962 sci-fi novel of the same name.

Photo by Alberto E. Rodriguez/Getty Images for Disney.


And on January 24, 2018, the film gave fans another reason to celebrate: "A Wrinkle in Time" got the Barbie treatment.

Dolls made in the likes of Mrs. Who (Kaling), Mrs. Which (Winfrey), and Mrs. Whatsit (Witherspoon), seen respectively below, will go on sale beginning February 23, 2018.

Photo courtesy of Mattel, used with permission.

Obviously, they look marvelous.

Mrs. Whatsit? Perfection.

[rebelmouse-image 19533769 dam="1" original_size="1200x624" caption="Photos via "A Wrinkle in Time"; and courtesy of Mattel, used with permission." expand=1]Photos via "A Wrinkle in Time"; and courtesy of Mattel, used with permission.

Mrs. Who? YES.

And Mrs. Which? Nailed it.

Fans are loving the dolls.

Let's face it: The Barbie brand has been a bit ... problematic, historically speaking.

But Mattel has been trying to change that.

In recent years, the brand has launched new dolls that are more body positive and inclusive. It made waves in 2015 with its clever, progressive ad campaign encouraging girls to dream big, and the company has also made efforts to shatter gender norms that suggest that Barbies are for girls only.

Mattel's bold moves haven't been lost on Ava DuVernay, who directed "A Wrinkle in Time." She was loving the new looks modeled after the film's characters too, claiming in a tweet that while she had Barbies growing up, she's "never had any like these."

More of this, please, Mattel!

Check out the trailer for "A Wrinkle in Time" below:

For the past 59 years, we've all been building spaceships and castles, experimenting with what head goes on what body, and arguing with our siblings about where the grey 2-by-5 brick went — thanks to Lego.

[rebelmouse-image 19530378 dam="1" original_size="750x600" caption=""The S.S. Awesome can't have any holes in it, Amanda. I know you have that 1-by-8 somewhere." Photo by Kent Gavin/Keystone/Hulton Archive/Getty Images, circa 1962." expand=1]"The S.S. Awesome can't have any holes in it, Amanda. I know you have that 1-by-8 somewhere." Photo by Kent Gavin/Keystone/Hulton Archive/Getty Images, circa 1962.


Though nearly indestructible, Legos aren't eternal. The bricks your kids or grandkids play with probably won't be the ones you remember.

Beyond grocery bags and Barbie dolls, Legos might be the most iconic plastic object ever, but making things out of plastic can be problematic.

It's not just that plastic doesn't break down, though that's a major issue with some plastic products. It's also about the carbon footprint to make them. To make a conventional plastic, you have to pump petroleum or natural gas out of the ground, refine it, and mold it. All of these steps take energy and can produce carbon dioxide.

For the last couple of years, Lego has been experimenting with making their iconic bricks from eco-friendly sources.

In 2015, Lego announced it would invest the equivalent of $155 million into finding a non-oil, smaller-footprint source for the various plastic they need to make all those tires, trees, and movie stars.

[rebelmouse-image 19530379 dam="1" original_size="750x499" caption="Fun fact: Lego's apparently one of the world's largest tire manufacturers. Photo from Lego Media Library." expand=1]Fun fact: Lego's apparently one of the world's largest tire manufacturers. Photo from Lego Media Library.

Since then, they have been experimenting with different types of bio-plastics, which can be made from plants like corn or wheat and produce less emissions than conventional plastic.

The goal is to find alternatives for 20 types of plastic by the year 2030.

There are hurdles to making something as durable, flexible, and iconic as a Lego, and the company is still experimenting. Whatever they choose, it'll need to snap together with existing Legos, last just as long, and preserve the aesthetic. Their latest experiment with wheat sugar, for example, failed because it couldn't hold the right shine, as Quartz reported.

This change won't eliminate the carbon cost of manufacturing, nor will it address other carbon costs like shipping, but little changes add up. After all, 19 billion new Lego pieces are produced each year. Furthermore, the Lego company has also been reducing its carbon footprint through other means as well, including investing in an offshore wind farm. In fact, it recently met a 100% renewable energy milestone.

I assume the real wind farm contains a bit more, you know, metal and concrete and stuff. Photo from Lego Media Library.

Playing with Legos has been a nearly universal part of childhood for almost 60 years. Our kids will likely continue to build castles and spaceships, but their future creations — and their building blocks — won't be exactly the same as ours were. And that's a wonderful, necessary step of progress.

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This video for a brilliantly designed transgender toy hit me right in the feels.

An ad for a new toy sure knows how to tug at those heartstrings.

It's not usually a great sign if you're crying at the end of a toy commercial, but in the case of Sam, that might actually be the entire point.

First, let me back up and tell you a story. I have a set of nesting dolls I keep on my desk, a gift from a friend back when I first came out as transgender. The doll's nesting layers came to represent who I was, who I am, and who I will be, all contained in one body.

So what does this have to do with a toy commercial?


Earlier this week, I saw "Sam's Story," an animated short by Gender Creative Kids Canada about a transgender boy coming to terms with who he is. The video ends with a call for people to visit The You Inside Project to back a Kickstarter aiming to create what the group is calling "the world's first educational transgender toy."

It just so happens that "Sam" is a nesting doll set — just like mine.

Sam's Story

Meet Sam, the inspiration behind the world's first educational transgender toy. Watch Sam's Story then support our mission to stop transphobia before it starts by pledging on our Kickstarter: https://theyouinsideproject.com

Posted by Enfants transgenres Canada/ Gender Creative Kids Canada on Wednesday, June 14, 2017

When I first watched the video, I was floored to see such a familiar scenario play out.

I broke down in tears about three-quarters of the way through the video, seeing a powerful connection to my own experience. And when the toy's prototype appeared on the screen, I completely lost it.

While the outside may change, the heart represents what really matters: the you inside. GIF from Gender Creative Kids Canada/Facebook.

The reason the dolls have played such an important, lasting role is my life is that they serve as a reminder that while the outer layer may change over time, at my core, I'm still me. I can only imagine what it would have been like if I'd had a toy like Sam growing up. Perhaps I would have understood myself a bit sooner, and perhaps I wouldn't have spent so much time feeling so broken.

A toy like Sam is obviously important for trans kids, but GCKC thinks that even cisgender (non-trans) children and parents will learn a lot from Sam as well.

Annie Pullen Sansfaçon, vice president of Gender Creative Kids Canada, explains that the toy may help other children better understand what a trans classmate may be going through and help start a conversation about gender identity in a way that's accessible to younger children. Most of all, the project hopes to be a fun way to discuss a topic that we don't often talk about.

"Whether the child is transgender, gender diverse, or not, everyone has a gender identity, and Sam can help them discuss it and understand that what matters, is the you inside," explains Sansfaçon in an email. "It can also help adults surrounding a transgender or a gender-diverse child  to open up and discuss gender identity in a playful manner.  It can also be used to discuss gender stereotypes with everyone."

This sweet story has a happy ending. GIF from Gender Creative Kids Canada/Facebook.

This toy, and the message it represents, is sure to help kids who are growing up feeling the way I did.

I know it because I lived it.

And here I am again, crying those happy tears, knowing that the world can be a better and more understanding place.

Thank you, Sam. GIF from Gender Creative Kids Canada/Facebook.

Learn more about Gender Creative Kids Canada at the group's website, about the toy's design in this interview with Applied Arts magazine and about how you can help make the toy a reality (they need our help!) at theyouinsideproject.com.