As the world slowly becomes more inclusive about gender expression, so is the toy aisle.
Last year, Mattel, the creators of the ultimate gendered toy, Barbie, did away with "boys" and "girls" toy divisions in favor of non-gendered sections such as "dolls" or "cars."
Target has also been moving away from gendered toy aisles. Last year, it announced it would phase out gender-based signage from a number of departments, including toys.
While it may appear as though manufacturers and big-box retailers taking a progressive stance, their choices are in total alignment with the market. Millennial parents have a growing interest in purchasing toys and clothing for their children that are gender-neutral.
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- Why Mattel Is Releasing the First Gender-Neutral Doll | Time ›