via Mattel

As the world slowly becomes more inclusive about gender expression, so is the toy aisle.

Last year, Mattel, the creators of the ultimate gendered toy, Barbie, did away with "boys" and "girls" toy divisions in favor of non-gendered sections such as "dolls" or "cars."

Target has also been moving away from gendered toy aisles. Last year, it announced it would phase out gender-based signage from a number of departments, including toys.

While it may appear as though manufacturers and big-box retailers taking a progressive stance, their choices are in total alignment with the market. Millennial parents have a growing interest in purchasing toys and clothing for their children that are gender-neutral.

RELATED: Mattel adds two Barbies with disabilities to its new line of dolls

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Times are a-changin.

In honor of International Women's Day, the makers of Barbie — who only a year ago turned their flagship doll into an engineer — are about to release a trio of diverse, fiercely feminist dolls modeled after Mexican artist Frida Kahlo, American pilot Amelia Earhart, and NASA mathematician Katherine Johnson.

The new series, “Inspiring Women,” is part of a larger initiative by the company to educate young girls about some of the most rebellious and daring women in history. Each doll will come with the real woman’s backstory.

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The internet nearly broke when the trailer for "A Wrinkle in Time" went viral last summer.

And with good reason, too.

The cast list reads like a block on the Hollywood Walk of Fame, with Oprah Winfrey, Reese Witherspoon, Mindy Kaling, Storm Reid, Chris Pine, and Zach Galifianakis all starring in the film, which is based off the 1962 sci-fi novel of the same name.

Photo by Alberto E. Rodriguez/Getty Images for Disney.

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A bold new toy commercial debuted last week, and it's got the internet talking.

GIFs via Smyths Toys.

In some ways, it was pretty standard because a boy's love for rocket ships isn't all that unique.

Neither is his love of Legos.

Plenty of boys like to (pretend to) drive motorcycles, too.

But ... playing dress-up as a queen in front of a crowd of cheering supporters?

That's extraordinary.

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