A clever, cute ad that shatters gender stereotypes ... by Barbie? Yep.

This isn't your mother's Barbie doll.

It's nothing personal, Barbie, but I'll be honest — I've taken issue with your brand for a few reasons.

Photo by Stephen Chernin/Getty Images.


From allegedly encouraging unhealthy dieting habits to seriously dropping the ball on Computer Engineer Barbie (like, seriously, dropping the ball) — criticism directed at you runs far and wide. And for good reason!

But, I gotta admit, you're really bucking the trend with your new adone so un-Barbie-like, you don't even realize it's promoting the dolls until the very end.

It's a welcome change.

Throughout the two-minute video, bold, confident (and hilarious) girls show up to do their, well, ... big girl jobs.

Like, being a veterinarian.

Or a college professor talking about brain stuff.

One girl pulls off head coach of an all-male soccer team brilliantly.

And another is remarkably informed on dinosaurs in her position as a museum tour guide.

All GIFs via Barbie/YouTube.

The girls flaunt their wisdom and quick wit in front of unsuspecting adults, who — having no idea they're on camera — seem perplexed, charmed, and entertained throughout.

The girls' jobs — in fields related to science, sports, and medicine — not-so-subtly affirm the message to anyone watching: Yes, girls can grow up to be whatever they choose to be, free of gender stereotypes.

It isn't until the ad's surprising conclusion that you see how Barbie dolls play a role in the girls' lives.

The ad reflects a surprising change in Barbie advertising by focusing on girls' empowerment rather than the usual playtime accessories.

It's just the start of a " brand evolution," Evelyn Mazzocco, global SVP and general manager of Barbie, told Adweek. Mazzocco noted that the company is encouraging parents to rethink the dolls' role in their children's lives:

"This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential."

One new ad certainly won't wash Barbie clean of decades of controversy.

But reminding girls they can feel confident pursuing their dreams — free of gender stereotypes — is certainly a step in the right direction.

Check out Barbie's ad below:

More
Courtesy of Houseplant.

In America, one dumb mistake can hang over your head forever.

Nearly 30% of the American adult population — about 70 million people — have at least one criminal conviction that can prevent them from being treated equally when it comes to everything from job and housing opportunities to child custody.

Twenty million of these Americans have felony convictions that can destroy their chances of making a comfortable living and prevents them from voting out the lawmakers who imprisoned them.

Many of these convictions are drug-related and stem from the War on Drugs that began in the U.S. '80s. This war has unfairly targeted the minority community, especially African-Americans.

Keep Reading Show less
Culture

Climate change is happening because the earth is warming at an accelerated rate, a significant portion of that acceleration is due to human activity, and not taking measures to mitigate it will have disastrous consequences for life as we know it.

In other words: Earth is heating up, it's kinda our fault, and if we don't fix it, we're screwed.

This is the consensus of the vast majority of the world's scientists who study such things for a living. Case closed. End of story.

How do we know this to be true? Because pretty much every reputable scientific organization on the planet has examined and endorsed these conclusions. Thousands of climate studies have been done, and multiple peer-reviewed studies have been done on those studies, showing that somewhere between 84 and 97 percent of active climate science experts support these conclusions. In fact, the majority of those studies put the consensus well above 90%.

Keep Reading Show less
Nature
via James Anderson

Two years ago, a tweet featuring the invoice for a fixed boiler went viral because the customer, a 91-year-old woman with leukemia, received the services for free.

"No charge for this lady under any circumstances," the invoice read. "We will be available 24 hours to help her and keep her as comfortable as possible."

The repair was done by James Anderson, 52, a father-of-five from Burnley, England. "James is an absolute star, it was overwhelming to see that it cost nothing," the woman's daughter told CNN.

Keep Reading Show less
Heroes

I live in a family with various food intolerances. Thankfully, none of them are super serious, but we are familiar with the challenges of finding alternatives to certain foods, constantly checking labels, and asking restaurants about their ingredients.

In our family, if someone accidentally eats something they shouldn't, it's mainly a bit of inconvenient discomfort. For those with truly life-threatening food allergies, the stakes are much higher.

I can't imagine the ongoing stress of deadly allergy, especially for parents trying to keep their little ones safe.

Keep Reading Show less
popular