Truth

Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign, is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 805 cases of a new, severe lung illness have sprung up all over the country, with 12 deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

After the harrowing experience, he quit vaping, and began speaking out about his experience to help inform others and hopefully inspire them to quit and/or take action. "It shouldn't take having a seizure as a result of nicotine addiction like I had for teens to realize that these companies are taking advantage of what we don't know," Kinard said.

Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

popular
True
Truth

In a show of solidarity with man's best friend, football star Tyrann Mathieu climbed into a car to find out what it's like for dogs when someone leaves them in locked inside for an extended period of time. What he found out is nothing short of stroke inducing.

Keep Reading Show less
popular

Through the magic of evolution there are countless instances where animals are so camouflaged to their environment, they're nearly impossible to see.

This helps them hide from predators or gives them cover to lash out and eat other animals.

The orca is black on top and white on the bottom so they're hard to identify from above or below.

Who'd notice this terrifying viper in the desert sand?


This seahorse perfectly blends into its environment.



But when human beings blend into the environment, it's not a miracle of nature, it's usually just dumb luck or poor fashion sense.

Here are ten times that things were camouflaged by pure coincidence.

Cat matches dog


The building is slowly fading into the sky.

Via Reddit user pachew96

This black car looks like a mirror after being washed

via Reddit User Tittzo

The cat in the carpet


The vines on the side of this house changed their color to match the siding.

via Reddit user ErnestoJesperson

She is the sea and the sky

via augustoberg / Instagram

The only time polka dots have worked as camouflage.

via Reddit user TheDoorBelllGuy

This woman is wearing the floor.


If she died right there, no one would notice.


This brings new meaning to the phrase, "Eat it or wear it."


Creepiest moment in a hotel since "The Shining"

Reddit user Wickensworth

Nature

Cody, a 10-year-old boxer-Labrador mix, loves cheeseburgers. And since his cancer diagnosis, his humans have been happy to indulge that craving.

Two months back, Cody got the bad news, with his vet giving him between just one and three months to live. His owner, Alec Karcher, shared his dog's story on Twitter, explaining how they were trying to make Cody's final days as happy as possible.

"My family and I were heartbroken by the news, but we decided we wanted to try and make the last part of his life the best we could," Karcher wrote. "Every day since we found out, we've gotten him a plain cheeseburger to eat with his many medications to make it easier and more enjoyable for him."

Keep Reading Show less
More