A viral video showing a woman preparing nachos for her "picky" spouse after he refused to eat the salmon dinner she cooked has sparked a contentious debate on TikTok. The video was shared on April 26 by Brianna Greenfield (@themamabrianna on TikTok) and has since earned over 2.5 million views.
The video starts with Brianna grating a massive hunk of cheese with a caption that reads: “My husband didn’t eat the dinner that I made…So let’s make him some nachos.”
“If I don’t feed him, he literally won’t eat,” she wrote. “This used to irritate me. Now I just blame his mother for never making him try salmon,” Greenfield wrote. The video features Meghan Trainor’s single “Mother” playing in the background.
At the end of the video, she hands her husband a huge plate of nachos while he lies on the couch under a blanket.
The video received over 11,000 comments on TikTok, primarily people saying that she shouldn’t have made a second meal for her husband and that he appears to be entitled.
Moral of the story: always serve your kids allllll the food, even if they say they dont like it after the first time. 25 years from now your child’s spouse will thank you. 😉 #momsoftiktok #momtok #momlife #workingmom #sahm #marriedlife #marriage #marriagehumor #wifelife #wivesoftiktok #happywifehappylife #pickyeater #pickyhusband #nachosfordinner #wivesoftiktok #cuisinartairfryer #humpday #guesswhatdayitis🐪 #guesswhatdayitis #eattherainbow
"If my husband came home after I cooked dinner and told me he wasn’t eating it to make something else I’d laugh in his face," Rebecca Rose wrote. "This ain't a marriage it's a caretaker internship," Ad Trèz added.
"It got worse with him wrapped in the blanket being served," Lauren Becker wrote. "Ohhh...now I know what people mean when they refer to 'the ick,'" Tara Townsend commented, referencing the moment when people realize that their attraction to someone has turned to repulsion.
However, Brianna believes that people are missing the point of her video.
"Moral of the story: always serve your kids allllll the food, even if they say they don't like it after the first time. 25 years from now your child’s spouse will thank you," she captioned the post.
Brianna wasn’t trying to paint her husband as infantile but call attention to the fact that when parents don’t expose their children to different types of food, they can wind up with a relatively unsophisticated palette. She knew he didn't like salmon when she made the dinner for her and her kids, so it wasn't a surprise that he didn't want it.
“If you have parents who don’t really like to try anything new, you will also be exposed to fewer new foods,” Marcia Pelchat, Ph.D. told Self—adding that the reverse is also true. When we have positive experiences with new foods, we are more likely to try unfamiliar tastes in the future.
Even though many took shots at Brianna and her husband, they took it all in stride and aren’t bothered by people who don’t know them.
"Thankfully, my husband and I have an excellent sense of humor and know the truth (that he is a wonderful husband and even better father), so we just think the reaction is genuinely entertaining,” she told Newsweek. “Some of the rude comments are hilariously clever!"
After the first video went viral, she posted another where she serves him macaroni and cheese, while he lays on the couch, under a blanket with numerous electronic devices around him.
In 2005 at only 18 years old, Russian rhythmic gymnast Svetlana Putintseva became a world champion, after which she retired and eventually became a mom. Then, in 2011, Putintseva came out of retirement for one special Gala performance.
Little did anyone know that her then two-year-old daughter named Masha would be the key to making that performance so special.
As the story goes, the young child refused to leave her side that night. But rather than stopping the performance, Putintseva did what so many incredible moms do: she masterfully held space for two different identities.
As we see in the video below, Putintseva simply brought Masha onto the dance floor and incorporated her into the routine—holding and comforting her at times, performing impressive moves while she ran around at others…letting it all become a lively, endearing interaction rather than a rote routine. It became something really touching:
Now, a bit of fact-checking as this video has once again started going viral. Despite what many captions say, Putintseva‘s daughter was likely always a planned part of the performance (the tiny leotard is a bit of a giveaway). But that doesn’t really take away from the message behind it: motherhood weaves another soul into one's identity, forever. And one of the biggest lessons it teaches is how to hold someone else steady, all while becoming ourselves.
Every day, moms are engaging in a similar type of “dance”: navigating through the world while guiding and nurturing their little ones. It probably doesn't always feel quite as graceful as what Putintseva put out, and, yet, it is just as beautiful.
Maybe so many thought it was an improvised moment because improvising is a very real parent superpower. That’s certainly the takeaway we get from some of these lovely comments:
“You cannot control life but you can learn to dance with it. 🤍”
"This is beyond beautiful. 🥲"
“If this isn't a metaphor for motherhood. We improvise so much.”
“A mother’s unconditional love 🥹❤️ She just made my whole month.”
“I do this sometimes while deejaying. My daughter comes up so I hit the slicer and let her chop it up. A few chops and she is happy and goes about her business. 🥰”
“I can see my daughter doing this to me soon whenever I get up on stage on perform. She already stares long and hard at me whenever I am onnstage singing. She doesn't take her eyes off me. Sure she would be running up to stand with me when she starts walking 😂😂 i look forward to it tho”
“Sobbing 😭😭😭😭 As a dancer who hasn’t performed since having a kid, this inspires me in so many ways 🥹🥹 So beautiful and it’s clear that she admires her mom so much 🥰”
Though not much is written on Putintseva following this performance, one blog post says that Masha has followed in her footsteps by getting into rhythmic gymnastics. Maybe it all started with this one performance. ❤️
A few smart organizational changes can save you money and the planet.
We need to talk about that bag of spinach sitting in your crisper drawer. Don't be coy, you know the one. Wilting and softer than it should be, you bought it from Whole Foods with good intentions and dreams of super-powered green smoothies dancing in your head. Now, though, it's transforming. Go ahead, check. That bag of spinach is turning into a science experiment as you read this.
Too real? You're not alone. Most of us have felt that pang of guilt when tossing out a carton of rotten berries or a container of questionable leftovers. But that forgotten food adds up, and it's a problem. Recent data paints a harrowing picture of American eating habits: the average person wasted $762 worth of food in 2024.
That amount of money could buy you a brand-new 55-inch 4K TV. It could cover an inflatable hot tub with 140 air jets, and then some. Without all that waste, you could even afford a two-in-one game table that switches between air hockey and table tennis. It's a decent chunk of change.
The truth is, we don't throw food away simply because we're careless. According to the Environmental Protection Agency (EPA), the real culprit is far more mundane: we literally forget what's in our fridge. However, a few smart changes to how you arrange your refrigerator can save hundreds of dollars while reducing unnecessary waste sent to landfills.
The hidden cost of our kitchen habits
The numbers reveal the scale of the problem. Research from Penn State University shows that the average household throws away about 31.9% of the groceries it buys. That's like walking out of the supermarket with three full bags, dropping one in the parking lot, and continuing on with your day. It sounds silly when you put it that way, but it's the reality in many homes across the country.
Financially, that's bad. Environmentally, it's even worse. In the United States, wasted food generates greenhouse gas emissions equivalent to those produced by about 50 million gas-powered cars, roughly 6% of the nation's total emissions, according to the EPA. Those emissions come from the production, transportation, storage, and eventual disposal of food that never gets eaten. Once it ends up in landfills, that untouched food rots and releases large amounts of methane, the second most dangerous climate pollutant.
A 2021 report from the EPA titled "The Environmental Impacts of U.S. Food Waste" points out that uneaten food takes up a ton of space, roughly 140 million acres of agricultural land. That's an area the size of California and New York combined.
And that doesn't even account for the immense water use, fertilizer, and energy required to produce food that ultimately rots in our refrigerators. And all this uneaten, spoiled food? It contains enough calories to feed more than 150 million people each year. Compare that to the roughly 18 million Americans who experience food insecurity, and your head begins to spin.
Unused ingredients: Ingredients are often purchased for specific recipes that require only a small portion, like a bunch of fresh dill or a large round of sourdough bread. The remaining bag or container is then forgotten, left to spoil before another use comes up.
Storage struggles: Cluttered fridge shelves push ingredients and leftovers into the "graveyard" at the back. And you can't eat what you can't see.
Label confusion: "Best by," "sell by," and "use by" dates aren't interchangeable and can lead consumers to throw away perfectly good food out of confusion or caution.
Ready to reclaim your kitchen? Here are 10 simple, actionable ways to organize your fridge and minimize waste.
Before heading to the grocery store, take inventory of what you already have. Inspiration might just strike. Is there a half-used jar of marinara sauce or a few carrots that need to be eaten soon?
Build your meal and shopping plan around what you already have. From there, it looks like you might even have the beginnings of a great batch of chili. This simple habit prevents duplicate purchases and helps ensure you see, and eat, perishable foods before they go bad.
A handy chart outlining the "hierarchy" of fridge organization.Photo credit: USDA
2. Store food in the right temperature zones
Your fridge is smarter than it looks. It has multiple temperature zones, and knowing how to use them can significantly extend the shelf life of your groceries.
The door: This is the warmest part of the fridge. Store condiments, jams, and juices here. Avoid keeping milk or eggs in this area, since the temperature changes every time the door swings open.
Top shelf: This area maintains a consistent temperature, making it an ideal spot for leftovers, drinks, and ready-to-eat items like hummus or deli meats.
Bottom shelf: This is the coldest spot in the fridge. Use it for raw meat and fish to ensure freshness and prevent cross-contamination with other foods.
Confusion over date labels leads to a significant amount of unnecessary food waste. According to the U.S. Department of Agriculture (USDA), with the exception of infant formula, dates printed on food labels are meant to indicate best quality, not safety.
"Best if used by/before": Indicates when a product will be at its best flavor or quality. It is not a safety date.
"Sell by": A date intended for store inventory management. Food is usually safe to eat for several days after this date.
"Use by": The last date recommended for optimal quality.
When in doubt, trust your senses. If it looks fine and smells normal, it's likely safe to eat.
Restaurants and grocery stores use the "First In, First Out" (FIFO) method to manage inventory, and it's a wonderful tool to use at home, too. When unpacking groceries, move older items to the front of the fridge or pantry and place newer ones behind them. This simple system encourages you to finish that open container of Greek yogurt before cracking into a new one.
5. Start an "Eat Me First" bin
Consider dedicating a shelf or crafting a bin for items that need to be used immediately. Printing or hand-drawing an "Eat Me First" label can also be a fun, creative exercise.
What goes in there? This is the perfect spot for a half-used block of cheese, last night's leftovers, or fruit that looks lonely. That way, when you're hunting for a quick snack or ingredients for dinner, you know exactly where to check first.
6. Make the most of your freezer
It's time to embrace your freezer, the miraculous upper unit that acts like a frosty "pause" button for food. Nearly everything can be frozen in batches, including:
Sliced bread
Avocados (mashed and placed in a small bag; add a spritz of lemon if you're fancy)
Cheese
Nuts
Milk (pour into measured containers; use later in soups, baking, and smoothies)
Fresh herbs, like sprigs of rosemary or thyme. (For tender herbs, such as parsley, cilantro, or dill, try placing them in an ice cube tray filled with water or broth to create pre-portioned seasoning cubes.)
Didn't finish that delicious pot of chili earlier? Freeze individual portions for easy lunches later. It's a simple way to reduce waste and save time on busy days.
A fridge that's too warm can become a breeding ground for bacteria, causing food to spoil more quickly. The Food and Drug Administration (FDA) recommends setting your refrigerator to 40°F (4°C) or below and your freezer to 0°F (−18°C). This is a quick way to ensure food safety is set up for success.
Scraps are inevitable. No one expects you to eat a banana peel or freeze used coffee grounds. But instead of sending those scraps to the landfill, try composting. Many cities offer curbside pickup or provide green bins for compostable waste. Indoor compost bins are also convenient and easy to store, and many come with charcoal filters to help eliminate odors.
Composting is a beautiful way to turn leftovers into nutrient-rich soil for your garden or houseplants.
Knowing what's in your kitchen is crucial to preventing food waste.Photo credit: Canva
9. Keep a food inventory
Experiment with keeping a small whiteboard or notepad on your fridge. Putting away leftovers? Adding new produce to the mix? Jot it down. A simple visual reminder helps you remember what needs to be eaten without digging through your fridge. Plus, your next shopping list will be a breeze.
10. Embrace imperfect produce
At the grocery store, we're drawn to flawless produce, shiny red apples, unblemished lemons, beautiful leeks. But a common misconception is at play here. Slightly bruised fruit and oddly shaped vegetables taste just as good.
Companies like Misfits Market and Hungry Harvest rescue high-quality, perfectly delicious, and sometimes funny-looking foods that might otherwise go to waste and deliver them straight to your door. Think unconventionally sized tomatoes or zucchinis that are slightly off-color.
Or go straight to the source and buy produce and ingredients directly from local farms. LocalHarvest's national directory lists more than 40,000 family farms and markets in all 50 states, making it easy to find farm-fresh ingredients near you.
Every small change matters
Reducing food waste is a journey, not a quick fix. There is no one-time product to buy that can get rid of your impact on wasted food. But by building simple, sustainable habits that fit your lifestyle, your efforts can make a real difference, one weirdly shaped carrot and frozen loaf of bread at a time.
Being mindful of your consumption and waste is a win-win: you save money, protect the environment, and feel more organized and in control in the kitchen.
Throughout her prolific and distinguished career, biologist Lynn Margulis made several groundbreaking contributions to science that we take for granted as common knowledge today. For example, she championed James E. Lovelock’s “Gaia concept,” which posited that the Earth self-regulates to maintain conditions for life.
But by far, her most notable theory was symbiogenesis. While it was first written off as “strange” and “aesthetically pleasing” but “not compelling,” it would ultimately prevail, and completely rewrite how we viewed the origin of life itself.
In the late 1960s, Margulis wrote a paper titled "On the Origin of Mitosing Cells," that was quite avant-garde. In it, she proposed a theory: that life evolved through organisms merging together to become inseparable.
In essence, cooperation is the driver of life, not competition and domination. This directly went against Darwin’s “survival of the fittest” principle that was considered gospel in scientific circles. Margulis’ paper was rejected by fifteen journals before getting accepted into the Journal of Theoretical Biology.
Time would be on Margulis’ side, however. By the late ‘70s and early ‘80s, research proved that the two major building blocks of plants and animals, chloroplasts and mitochondria were at one time independent bacteria. This solidified the fact that on a biological level, connection trumps autonomy for longevity. And now that fact is written in textbooks, with no real story of the adversity it overcame to get there.
While it is customary for most new scientific theories to be met with criticism, especially those that completely shift the current narrative, many have noted that sexism played a key part in Margulis’ initial lack of acceptance. On more than one occasion, she herself had hinted that women were seen as mothers and wives first, and scientists second. She recalled that while married to fellow scientist Carl Sagan that “Carl would finish his sentence, unperturbed” while she was expected to “handle all the duties of a 1950s housewife, from washing dishes to paying the household bills.”
And yet, Margulis would have other ideas that were controversial that had nothing to do with her gender. Most famously, she did not believe that AIDS was caused by HIV, and instead believed it was cause by a syphilis-causing type of bacteria, despite there already being decades of research proving otherwise. That view was seen as an endorsement of AIDS denialism, which undermined prevention and treatment effort. Then later in life, Margulis became a vocal proponent of 9/11 conspiracy theories suggesting government involvement the in Twin Towers attacks.
And yet, perhaps this is one of those “you gotta take the good with the bad” situations. Margulis’ inherent contrarian nature gave us both these unfounded, even harmful stances, in addition to entirely new paradigms that altered our understanding of life itself.
And if nothing else, it illuminated the need for science to include multiple points of view in order to unlock the truth. It seems life is, after all, about coming together.
A woman tried a "1940s bedtime routine" and called it a game-changer for her sleep.
The CDC reports that about 15% of adults have trouble sleeping "most days or every day." That number is on the rise, and can be seen in the rapid rise of melatonin usage—up nearly five-fold in the past 20 years or so—and other sleep aids.
There are a lot of modern factors that play a role in difficulty sleeping, from high caffeine consumption to a heavy use of blue-light screens. These, along with high levels of general stress and anxiety, suppress natural melatonin production and make falling and staying asleep a challenge for many people.
One YouTuber decided to take matters into her own hands and try a brand new nighttime routine in order to get better sleep. She borrowed the entire thing from the 1940s.
Hannah, who runs the channel Real Vintage Dolls House, shared in a recent video that she had a "non-existent nighttime routine," and decided to try a routine similar to what the average woman would have done in the 1940s.
The 1940s were a time of great fear and consternation. But somehow people slept way better. Photo by Unseen Histories on Unsplash
She explains that the 1940s, of course, were a time of great international strife and rationing for the war effort. But even still, people (women, especially) were expected to keep on top of their hygiene and personal appearance.
Many women at the time, Hannah goes on to say, would actually leave the house to work traditionally male jobs during the war. A woman like Hannah may have worked at a shipyard or factory and then returned to a homemaking and child-rearing role at the end of a long day.
For Hannah's experiment, she began with a bath after working hours. Of course, due to rationing, she could only use five inches of water.
From there, Hannah changes into her "night clothes": A set of silk pajamas with matching robe and house slippers. Extremely cozy.
Fascinatingly, after sitting down to brush her hair after washing, she rubs the strands together between her fingers to test for cleanliness. Women at the time would often wash with soap once every two weeks or so, then do another pass with lemon juice or vinegar to strip away the soap residue. If the hair made a squeaking sound when rubbed together, it meant you did a good job, hence the term "squeaky clean." The vintage 1940s nighttime routine then called for a significant amount of time spent brushing the hair. One hundred brushes was a commonly recommended practice at the time.
Hannah then continues following 1940s protocol and cleans her skin with a cleansing cream, plucks her eyebrows, applies Vaseline to her lips, files her nails, and sets her hair in overnight rollers. Men, for their part (if they weren't at war), would likely be reading the paper or listening to the radio while resting after a long day.
Finally, it's time to wind down. Hannah sets a dim light in her room, bundles up under a blanket, then proceeds to knit and read a book before turning out the light for sleep.
"The bedtime routine of this era was a much more thorough and communal ritual than I'm used to. Centered around rest and basic comforts... evenings were quieter, slower, and focused on family connections."
Hannah says she thinks screens are a big reason people today have trouble sleeping, and the experts agree.
"And that's something that I find really interesting, and is likely a huge reason many of us struggle to go to sleep: Mobile phones and televisions. There weren't any," she says. "With fewer distractions, the emphasis was on comfort and quiet. People would actually settle in for a more peaceful and slower transition to sleep. Which probably meant that they got a better nights sleep. And that was a focus. Getting a good night's rest to prepare for the busy day ahead."
Working on a laptop, scrolling on a phone, or even watching television are extremely common before-bed activities in many parts of the world now. But scientists unanimously agree that these habits are harmful to our sleeping habits.
In 2022, the National Sleep Foundation noted, "Light exposure within two hours of bedtime can be disruptive to one’s sleep cycle. That’s because exposure to blue light at night stimulates your brain into thinking it’s earlier in the day. Your brain slows or stops its release of melatonin, making it harder to fall asleep."
Of course, it's not only the screens. Surveys show that about one third of people don't have a consistent bedtime routine at all, and if they do, it's far shorter than what was common in the 1940s (just 21 minutes on average). The long, thorough, completely analog routine demonstrated by Hannah does a lot more than keep your skin moisturized and your hair looking nice. It gradually unwinds you and allows tension, stress, and anxiety to slowly melt away before you attempt to sleep.
Another vintage YouTuber conducted a similar experiment here:
Phones and televisions have made our lives easier and more enjoyable in many ways, and no one would ever yearn for the days of a violent World War. But the data is clear that people are sleeping worse than ever, so there may be some helpful clues we can take from the past.
We may not be able to completely isolate ourselves from the fast-paced society around us, but it's worth considering if we each can't slow down our nighttime routines. Try less screen time, more self-care, and a gentler, slower transition from go-go-go to deep rest for better sleep.
Sounds impossible, right? Well, yes. For starters, it means Bradley earned $234,479 in 2025. While his financial transparency is admirable, that level of income simply isn't a reality for most Americans. In 2025, the average individual income was $53,010, placing Bradley in roughly the top 4% of American earners. When you have the luxury of knowing there's money in the bank, living life to the extreme gets a whole lot easier.
Bradley's methods might sound extreme, but there's something worth paying attention to here. Through sheer discipline and a willingness to live differently than most people, he managed to save more than $200,000 in a single year. His approach won't work for everyone, and honestly, it probably shouldn't. Still, it proves an important point: you have more control over your money than you think.
Here's how Bradley did it, and the specific habits that helped him save nearly 90% of his income.
The moment that changed everything
Bradley's story didn't begin with an impressive income. It started in a place many of us know well: deep financial stress. After graduating from the Culinary Institute of America, he earned a prestigious degree and diploma, but he also inherited $130,000 in student loan debt. Out of the Institute, his first job paid $12 an hour.
"My student loan payment was almost half of my monthly income, and I had two choices: I could accept defeat and let this be my life forever, or I could make my situation better," he told People.
He chose the latter. Entering what he describes as "survival mode," Bradley stripped his life down to its barest essentials. There were no financial mentors or wealthy parents to bail him out. Instead, he decided that financial freedom was more valuable than his current comforts.
Years later, that survival mode has evolved into a lifestyle choice. In 2025, despite earning $234,000 from various income streams, he spent just $33,100 to live.
For context, the average American household spends about $6,545 per month, which comes out to approximately $78,535 per year. Of course, that figure reflects household income. If there are two earning adults in a household, that breaks down to about $3,272 per person each month, or $39,268 per year. That's still higher than Bradley's annual spending of $33,100, or about $2,758 per month. And if you could save even $500 a month, wouldn't you?
(For transparency, we're using half of the average household income to approximate individual income in the U.S., according to data from the U.S. Bureau of Labor Statistics.)
Step 1: A disciplined approach to groceries
Food is one of the biggest budget busters for families and individuals alike, with Americans spending about 13.7% of their total expenses on food and alcohol. For individuals, that's $5,406 per year, or $451 per month.
In total, Bradley spent just $2,940 on food in 2025.
Broken down, that's about $245 a month, or roughly $60 a week. How the heck does he manage that? A dinner at a nice restaurant can easily cost more than that per person.
The answer is simple. Bradley sticks to a strict routine, cooking all of his meals at home and eating the same simple meals every day. By eliminating variety, he reduces food waste and impulse spending. He knows exactly what he needs, buys only that, and eats every simple bite.
Isn't he a culinary school graduate? Yes. While his diet might seem dull to most, Bradley views it differently. For him, food is fuel, and money saved tastes better than any fancy restaurant meal. In fact, he avoids dining out altogether, calling it "expensive and stupid" if you're trying to save money as aggressively as he does.
Step 2: Car costs are kept to a bare minimum
Anyone who drives knows how quickly car expenses can pile up, from monthly payments and insurance to registration fees and the occasional ticket. Bradley sidesteps most of that by driving an older car he's already paid off and maintaining it carefully. In 2025, his total car-related costs, including oil changes, registration, and a taillight repair, came to just $264.
Insurance is a necessary evil, and Bradley paid $1,014 for the year, or about $85 a month. He notes that he saves money by choosing six-month bundles instead of paying monthly premiums. He also spent roughly $780 on gas. For comparison, the U.S. Energy Information Administration (EIA) estimates that the average individual spends about $2,148 on gas each year, or roughly $179 a month. Of course, that figure can vary widely depending on where you live.
In total, Bradley spent $2,058 on car-related costs. By driving a paid-off vehicle and using it only when necessary, he's able to keep his transportation expenses low.
Step 3: Traveling the world on a dime?
You might think someone who banks 90% of their income spends weekends in a dark room, eating beans straight from a can. But Bradley actually traveled quite a bit in 2025, taking five trips in total, including a week in London.
The shocker? He spent $1,854 across all five trips.
Pause. Reality check. In 2025, Bradley was also a certified social media superstar, a frugal influencer with 1.5 million followers on TikTok. Without a detailed breakdown of flights, accommodations, and daily expenses, it's hard to tell what was frugal traveling and what was a paid opportunity, like the speaking event he gave (where he was paid but booked the flight and accommodations out-of-pocket).
Bradley's travel advice is harder to scale than his grocery budget, but the principles still hold up. Book flights early or late, whenever the algorithm blinks. Travel in the off-season. Pack snacks. Stay in hostels, or at least skip the hotel minibar. It's not revolutionary, but it works.
It's a nice reminder that living within your means doesn't have to limit your lifestyle.
Here's where Bradley loses most people. To keep his annual electric bill under $600, about $49 a month, he lives like someone prepping for the end times, just without the stockpile of canned beans.
He unplugs everything when it's not in use—yes, even the refrigerator if he's leaving town for a while, contents and all. He washes his hair in the sink to avoid heating a full shower's worth of water. And he refuses to turn on the heat in winter or the air conditioning in summer.
"I think it's amazing," he said. "Basically, I live in the dark."
While this extreme "survival mode" isn't realistic for everyone, especially considering that Bradley lives alone, it underscores his dedication to achieving financial stability, even at the cost of his own physical comfort.
Other expenses
Let's fill out the rest of Bradley's expenses:
Gym: His lowest annual expense was his gym membership, which cost just $120 for the year, or $10 a month, because he "refuses to pay more."
Haircuts: Six throughout the year, totaling $130, or about $22 per cut.
Internet: $552 per year, or $46 a month.
Home inspection: "And I almost bought a house this year!" he shared. That home inspection cost him $695.
Friends, fun, and dates: $567 per year, or about $47.25 a month, roughly $12 a week.
Gift giving: A wonderful place to spend extra money. $1,080 for the year. Bradley shares that he bought his mom Coldplay tickets, paid for his sister to get her nails done, and replaced the fireplace doors in his mom's home for Christmas.
Donations: "I started donating earlier this year to work on my relationship with money," he said. His donations totaled $1,248 for the year.
Taxes: "I owed $8,219 in taxes for the 2024 season."
Rent: Like most Americans, rent was Bradley's largest expense, totaling $9,800 for the year, or about $816 per month. That's a true achievement, considering he lives in New York City.
Bradley's remarkable work ethic and commitment to his lifestyle may be his strongest attributes. Remember that top 4% income bracket? Bradley isn't just saving. He's hustling, too. Hemanages 10 diverse income streams, including content creation, brand partnerships, financial coaching, and more.
Despite his significant income, he avoids "lifestyle creep" by refusing to upgrade his apartment unnecessarily, buy a new car, or dine at luxury restaurants.
A breakdown of Bradley's annual expenses. Photo credit: Bing
A quick analysis of Bradley's 2025 finances shows that his exceptionally high savings rate, roughly 86% of his income, reflects strong financial discipline and cost-effective management.
Rent, his biggest fixed expense, remains well below what he could afford, whether by careful design or by choosing to live somewhere most people wouldn't. The home inspection fee also suggests he's eyeing real estate and searching for smart investments.
The numbers tell the story plainly. Bradley keeps his fixed costs low, spends money only on what truly matters to him, and saves the rest. There's no fancy apartment, no new car, and no creep toward a more expensive lifestyle just because he can afford it. It's discipline, yes, but it's also strategy, the kind that builds wealth rather than merely earning it.
It's not deprivation. It's freedom.
It would be easy to dismiss Bradley's lifestyle, with its cold apartment and repetitive meals, as miserable. But Bradley genuinely believes the sacrifices are worth it, and he lights up when discussing his bank account.
"For me, 'treating myself' means watching my bank account grow," he said.
It's gratitude, plain and simple. When temptation hits, say in mid-July, when the apartment feels like a brick oven and the A/C unit sits there taunting him, he thinks back to what it felt like to be underwater. The sleepless nights. The pit in his stomach every time a bill arrived. The way debt made him feel small. Compared to that, a bowl of oatmeal tastes just fine.
Creating your own version of financial peace
Bradley knows his approach isn't for everyone. He's single, hyper-focused, and willing to live like a monk if it means hitting his financial goals. If he had a partner or kids, he admitted he'd dial it back. After all, no one wants to explain to their spouse why the refrigerator is unplugged again.
The takeaway here isn't about living in the dark or eating the same meal every day. It's about knowing exactly where your money goes. Bradley can pull up his spending down to the dollar because he tracks it. Most of us couldn't do that even if someone offered us a hundred bucks on the spot. We swipe, we tap, we subscribe, and we assume it'll all work out. It usually doesn't.
Start by questioning the expenses you've normalized. That gym membership you haven't used since February. The streaming service you forgot you had until the charge hit. The new car when your current one runs fine. Pick one category—groceries, transportation, housing, whatever bleeds the most—and get serious about it. Not miserable. Just deliberate.
You don't need to save 86% of your income or completely transform your life. But doesn't saving 10% or 20% of your earnings, and actually knowing where your money is going, sound nice?
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All roads lead back to food waste. 
Visual breakdown of the impact of U.S. food waste.
Trash bags full of food waste. 
A woman standing in front of her refrigerator. 
A handy chart outlining the "hierarchy" of fridge organization.
Fridge temperatures must be carefully calibrated.
Knowing what's in your kitchen is crucial to preventing food waste.
The 1940s were a time of great fear and consternation. But somehow people slept way better. Photo by 
A breakdown of Bradley's annual expenses. Photo credit: Bing