Pornhub is offering a sexy new way to save the bees this Earth Day.

As part of their new “Beesexual” campaign, the online porn company is tapping into Beerotica. Yes, you read that right.

Most of us do not associate pornography with sustainability, but the creative executives at Pornhub have found a way to tap into a “save the world” theme just in time for Earth Day. As part of their aptly named “Beesexual” campaign, a partnership with French advertising agency BETC, the sex video purveyor is attempting to educate people about the threatened population using something they know their patrons visit them for — sex appeal.

I know, I know, it sounds super weird, but let us explain.


While we weren’t aware that bee-porn was actually a thing, Pornhub has created a whole Beesexual Channel devoted to the new genre, featuring short videos of “foraging bees into what they really are: funny, king, nature porn featuring the voices of your favorite stars” — well, to clarify, porn stars. What’s more, for every view, the company will make a donation to bee-saving charities like Operation Honey Bee and The Center for Honeybee Research, which could translate to a lot of money if their millions of users decide to give it a try.

"Bees play a major part in making our food,” Corey Price, VP, Pornhub, explained in a press release. “The most important thing that bees do is pollinate. Pollination is needed for plants to reproduce, and so many plants depend on bees as pollinators. Unfortunately however, bees are facing a precarious situation and struggling for survival. With over 110 million daily visitors, we thought our users could come together to lend a helping hand and help conserve this precious species. It’s our duty to ensure bees continue to fornicate and pollinate."

Flower: Hey Rodrigo, long day working in the garden, huh? Bee: Yes, seniorita. Flower: Why don't you take a break and plant a seed? In me? Photo via Pornhub.

Price’s mind is in the right place on this matter. Bees are being threatened by a variety of factors, many of which are widespread and difficult to curtail.

First, there’s climate change and habitat loss. “Drastically shifting weather patterns and increased human development are leaving bees with fewer and fewer stable, safe environments to call home,” explains Carly Stein, Founder and CEO of wellness brand Beekeeper's Naturals.

Then, there’s the invasion of parasites, like the varroa mite, which can utterly decimate hives and cause population collapse. “Unfortunately, mite populations are only increasing with the rising global temperatures, so it’s getting worse,” she explains.

Most disturbing, however, is that widespread pesticide use is killing bees. “Many pesticides, like neonicotinoids, are highly toxic to bees,” she says. These chemicals travel on the wind and persist in the soil for years to come, tainting precious bee foraging grounds and poisoning entire hives.  

It may sound like an overwhelming problem, but there’s a lot you can do to help, even if you don’t want to partake in this latest genre of porn.

Plant a garden: This is the best thing you can do, according to Stein. “Even a small pot of flowers will do—no garden is too small to make a difference. Planting native, organic, pollinator-friendly plants ensures that your local bees will have access to clean, chemical-free food, which is more crucial than ever,” she says.

Avoid using and supporting pesticides, insecticides, or herbicides: These chemicals are highly toxic to bees. Stein suggests trying to buy organic, local food as often as possible and to also make sure that any plants or seeds you buy for your gardens are free of neonicotinoids, the pesticide most notorious for endangering bees.    

Raise awareness: Talk to your friends and family about this issue and find out where your local government stands on neonicotinoids. “Be the voice that makes a difference where you live!” Stein advises.        

Support companies who are doing their part to save the bees: For example, Beekeeper’s Naturals exclusively partners with remote, green apiaries to ensure that their bees are healthy and pollinate in safe locations.

“We also regularly conduct third party pesticide testing to ensure our hives and products are clean and chemical-free,” explains Stein. “We have no patience for pesticides—and you shouldn’t either.”

And the well-known brand Burt’s Bees has a foundation that supports honeybee health and biodiversity. To date, they've given $3.5 million in grants. Cheerios even started their own #BringBacktheBees campaign which has been creating a buzz (pun intended) over the last few years.

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Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign, is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 215 cases of a new, severe lung illness have sprung up all over the country, with six deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

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Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

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