+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
Videos

Peloton's commercial featuring a very much alive Mr. Big is getting some amazing reactions

peloton, satc, mr big
Instagram

via Peloton in Instagram

SPOILER ALERT: Though many fans theorized that Samantha would be the character to bite the dust in the highly anticipated "Sex and the City" reboot, it was in fact Mr. Big who met his demise. The plot twist not only had mixed reactions from viewers, it caused Peloton stock prices to plummet.

Big’s death might have caused Peloton stocks to go six feet under, but their latest commercial is giving the internet life, and is the absolute epitome of “damage control.”



The video starts with Big, seemingly resurrected, next to a crackling fire, drinking wine with his favorite instructor Allegra, who also appeared in the show. Have the two run away together? That seems to be the case.

As Beethoven's "Moonlight Sonata" plays, Big toasts “to new beginnings.” Allegra tells Big how great he looks. Big asks his trainer-turned-mistress if she wants another ride, adding that “life is too short not to.”

Cue the piece de resistance: We hear the voice of Ryan Reynolds saying:

“And just like that ... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases. Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels.”

And then in a clever, fast, distinctly Ryan Reynolds kind of way, he whispers, “he’s alive!”

It took no time for the commercial to receive positive—and comical—reactions.

Including a tweet demanding a raise for whoever came up with the idea.

As well as pointing out that no one should take a fictional character’s death as true commentary on the safety of a real-life product.

One person considered poor Carrie after she inevitably finds out Big ran away with his favorite instructor.

Another person wrote ”Peloton was faster with a response than Carrie was with dialing 911,” which is, if you watch the episode, kind of true.

And, of course, some were less than convinced the commercial was as impromptu as advertised. Either way, it was a pretty creative move on Peloton's part.

Somebody had to acknowledge the one thing we can all count on: Ryan Reynolds being hilarious.

It’s not every day that quantum mechanics get involved in Twitter comments, but one person managed to compare Big’s simultaneous aliveness and deadness to Schrödinger’s cat.

The strategy seemed to do the trick, going by the clearly visible upswing in Peloton’s stock prices.

For more context: In what now can be seen as heavy foreshadowing, "And Just Like That"’s first episode starts with Big proudly announcing the thousandth ride of his exercise bike, and more than once mentioning about his favorite Peloton instructor, Allegra.

Cut to Carrie Bradshaw (played by Sarah Jessica Parker) coming home to find her collapsed husband (Big), suffering cardiac arrest post Peloton workout. Not the greatest look for a health product.

Peloton has received its fair share of bad press over the years, but luckily this might have been the biggest blessing in disguise. And it gives “flipping the script” an almost literal meaning.

And just like that … a PR nightmare turns into a genius marketing campaign.

From Your Site Articles
Related Articles Around the Web
funny
Badge
Chewy
Chewy
Pets

Chewy Claus is fulfilling thousands of pet wishes this season. Have you written your letter yet?

Every letter submitted donates a pound of food to pets in need.

via Chewy

Adorable Dexter and his new chew toy. Thanks Chewy Claus.

True

Every holiday season, millions of kids send letters asking for everything from a new bike to a pony. Some even make altruistic requests such as peace on Earth or helping struggling families around the holidays.

But wouldn’t the holiday season be even more magical if our pets had their wishes granted, too? That’s why Chewy Claus is stepping up to spread holiday cheer to America’s pets.

Does your dog dream of a month’s supply of treats or chew toys? Would your cat love a new tree complete with a stylish condo? How about giving your betta fish some fresh decor that’ll really tie its tank together?

Or do your pets need something more than mere creature comforts such as life-saving surgery?

Keep ReadingShow less
chewy
Celebrity

U.S. Soccer star expertly handles an Iranian reporter’s loaded questions about race.

Tyler Adams’s response proves exactly why he’s the captain of the US soccer team.

Photo by Prapoth Panchuea on Unsplash

Tyler Adams expertly handles Iranian reporter's question

Reporters are supposed to ask the right questions to get to the truth but sometimes it seems sports reporters ask questions to throw you off your game. There's no doubt that this Iranian reporter who was questioning Tyler Adams, the US soccer team captain at the press conference during the World Cup had an agenda that didn't involve getting to the truth.

It's not clear if the questions were designed to throw the young player off of his game or if the goal was embarrassment. It really is hard to tell, but Adams handled the unexpectedly harsh encounter with intelligence and poise when some may have found it justified for him to get angry.

Keep ReadingShow less
tyler adams
Pets

Idaho pet squirrel amazingly thwarts a would-be burglar in resurfaced viral video

The suspect was identified by the scratches the squirrel left.

Photo by Anthony Intraversato on Unsplash

Idaho pet squirrel thwarts a would-be burglar.

Ahhh, yes! The attack squirrel. Every home should have one, or at least, that's what an Idaho man whose home was protected by his rescue-squirrel-turned-pet might think. Adam Pearl found Joey, his pet squirrel, in his yard, abandoned as a baby and unable to fend for himself. Pearl took him in and bottle-fed him until he was big enough to eat on his own.

The unique pairing continued for 10 months until a man looking to burglarize Pearl's home got the surprise of a lifetime. He was attacked by the squirrel! The fluffy-tailed critter thwarted the man's plan to rummage through Pearl's belongings.

One can only imagine the confusion and terror of being attacked by something that would've gently eaten out of Snow White's hands. The burglar was apparently after the homeowner's guns and likely wasn't expecting a squirrel to go, well, nuts on him. It gets even better though.

Keep ReadingShow less
squirrels
Science

A wild goose was taken to an animal hospital. His mate knocked on the door to find him.

Cape Wildlife Center/Facebook

This article originally appeared on 07.22.21


As if a Canada goose named Arnold isn't endearing enough, his partner who came looking for him when he was injured is warming hearts and having us root for this sweet feathered couple.

Cape Wildlife Center in Barnstable, Massachusetts shared the story on its Facebook page, in what they called "a first" for their animal hospital.


Keep ReadingShow less
Identity

The FDA says it will finally eliminate blood donor rules against gay and bisexual men

An important step forward.

via Pexels

Three different types of blood donations.

The AIDS epidemic that began in the early '80s cast a stigma on all men who have sex with men, regardless of their HIV status. The idea that gay and bisexual men were somehow dangerous to the general public because of a health crisis in their community added to the stigmatization that already came with being LGBTQ.

In 1983, the Food and Drug Administration (FDA) banned all men who have sex with men from donating blood. This rule stood until 2015 when the FDA lifted the lifetime ban for gay and bisexual males and limited it to men who had homosexual sex within the past year.

In 2020, the FDA eased restrictions on men who have sex with men again, due to a blood shortage caused by the COVID-19 pandemic. The abstinence period was shortened from a year to three months.

Keep ReadingShow less
lgbtq
Trending Stories