+
upworthy
Videos

Peloton's commercial featuring a very much alive Mr. Big is getting some amazing reactions

peloton, satc, mr big

via Peloton in Instagram

SPOILER ALERT: Though many fans theorized that Samantha would be the character to bite the dust in the highly anticipated "Sex and the City" reboot, it was in fact Mr. Big who met his demise. The plot twist not only had mixed reactions from viewers, it caused Peloton stock prices to plummet.

Big’s death might have caused Peloton stocks to go six feet under, but their latest commercial is giving the internet life, and is the absolute epitome of “damage control.”



The video starts with Big, seemingly resurrected, next to a crackling fire, drinking wine with his favorite instructor Allegra, who also appeared in the show. Have the two run away together? That seems to be the case.

As Beethoven's "Moonlight Sonata" plays, Big toasts “to new beginnings.” Allegra tells Big how great he looks. Big asks his trainer-turned-mistress if she wants another ride, adding that “life is too short not to.”


Cue the piece de resistance: We hear the voice of Ryan Reynolds saying:

“And just like that ... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases. Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels.”

And then in a clever, fast, distinctly Ryan Reynolds kind of way, he whispers, “he’s alive!”

It took no time for the commercial to receive positive—and comical—reactions.

Including a tweet demanding a raise for whoever came up with the idea.

As well as pointing out that no one should take a fictional character’s death as true commentary on the safety of a real-life product.

One person considered poor Carrie after she inevitably finds out Big ran away with his favorite instructor.

Another person wrote ”Peloton was faster with a response than Carrie was with dialing 911,” which is, if you watch the episode, kind of true.

And, of course, some were less than convinced the commercial was as impromptu as advertised. Either way, it was a pretty creative move on Peloton's part.

Somebody had to acknowledge the one thing we can all count on: Ryan Reynolds being hilarious.

It’s not every day that quantum mechanics get involved in Twitter comments, but one person managed to compare Big’s simultaneous aliveness and deadness to Schrödinger’s cat.

The strategy seemed to do the trick, going by the clearly visible upswing in Peloton’s stock prices.

For more context: In what now can be seen as heavy foreshadowing, "And Just Like That"’s first episode starts with Big proudly announcing the thousandth ride of his exercise bike, and more than once mentioning about his favorite Peloton instructor, Allegra.

Cut to Carrie Bradshaw (played by Sarah Jessica Parker) coming home to find her collapsed husband (Big), suffering cardiac arrest post Peloton workout. Not the greatest look for a health product.

Peloton has received its fair share of bad press over the years, but luckily this might have been the biggest blessing in disguise. And it gives “flipping the script” an almost literal meaning.

And just like that … a PR nightmare turns into a genius marketing campaign.

This could be the guest house.


Inequality has gotten worse than you think.

An investigation by former "Daily Show" correspondent Hasan Minhaj is still perfectly apt and shows that the problem isn't just your classic case of "the rich get richer and the poor get poorer."

Keep ReadingShow less
Kevin Parry / Twitter

Toronto-based animator and video wizard Kevin Parry has gone mega-viral for his mind-boggling collection of videos where he turns himself into random objects.

In a series of quick clips he changes into everything from a pumpkin to a bright yellow banana and in most of the videos, he appears to suffer a ridiculous death. The videos combine studio trickery with a magician's flair.

Keep ReadingShow less
Pop Culture

A brave fan asks Patrick Stewart a question he doesn't usually get and is given a beautiful answer

Patrick Stewart often talks about his childhood and the torment his father put him and his mother through.

Patrick Stewart often talks about his childhood and the torment his father put him and his mother through. However, how he answered this vulnerable and brave fan's question is one of the most eloquent, passionate responses about domestic violence I've ever seen.

Keep ReadingShow less

A map of the United States post land-ice melt.


Land ice: We got a lot of it.

Considering the two largest ice sheets on earth — the one on Antarctica and the one on Greenland — extend more than 6 million square miles combined ... yeah, we're talkin' a lot of ice.

But what if it was all just ... gone? Not like gone gone, but melted?

Keep ReadingShow less
OriginalAll photos belong to Red Méthot, who gave me permission to share them here.

Chloé was born at 32 weeks.


Every single day, babies across the world are born prematurely, which means that they're born before 37 weeks of gestation.

In Canada, about 29,000 infants are born prematurely each year, roughly 1 in every 13. But in the United States, around 400,000 to 500,000 are born early. That's about 1 in every 8 to 10 babies born in the U.S.!

Red Méthot, a Canadian photographer and student, decided to capture the resilience of many of these kids for a school photography project.

Keep ReadingShow less
Democracy

Teacher tries to simulate a dictatorship in her classroom, but the students crushed her

"I’ve done this experiment numerous times, and each year I have similar results. This year, however, was different."

Each year that I teach the book "1984" I turn my classroom into a totalitarian regime under the guise of the "common good."

I run a simulation in which I become a dictator. I tell my students that in order to battle "Senioritis," the teachers and admin have adapted an evidence-based strategy, a strategy that has "been implemented in many schools throughout the country and has had immense success." I hang posters with motivational quotes and falsified statistics, and provide a false narrative for the problem that is "Senioritis."

Keep ReadingShow less