Inflation has been hard, but the meme about the $16 McDonald’s meal was misleading
It even caused a problem for the White House.

A TikTok post about McDonald's prices and President Joe Biden speaking with attendees at the Moving America Forward Forum.
Sometimes, there are images that perfectly encapsulate a moment in time. In December 2022, a viral TikTok video featuring a burger meal at McDonald's that cost a whopping $16.10 went viral, and to many Americans struggling through inflation, the image rang true.
Topher Olive posted the TikTok video on December 10, 2022, showing a burger, large fries, and a large Coke that cost $16.10.
The price of a value meal at McDonald’s is something that every American understands. The Economist even uses the Big Mac sandwich as a tongue-in-cheek way of measuring the purchasing power between countries.
Surely, if a McDonald’s burger meal was becoming too expensive for the average American to eat for lunch every day, then the country must be headed in a disastrous direction. The image was the perfect weapon for those looking to blame President Biden for his handling of the economy in the aftermath of the COVID-19 pandemic.
The TikTok video was shared across social media and on Reddit, Newsmax, the Washington Examiner and The New York Post.
However, the TikTok video posted by Olive was a bit misleading, and some major media outlets didn't provide proper context during their coverage.
@topherolive #prices #inflation #laborshortage #fastfood
The item pictured in the meal was a limited-edition “smoky” double quarter pounder BLT. The “smoky” quarter pounder BLT is known as the “most expensive” single patty burger on the McDonald’s menu, and this guy ordered a double.
According to McDonald's, the “smoky” double quarter pounder BLT is two slices of melty American cheese, thick-cut Applewood Smoked bacon, fresh Roma tomatoes, shredded lettuce, smoky sauce—and two quarter-pound patties all served on a toasted sesame seed bun. It sounds tasty, but it also sounds a bit more expensive and ingredient-heavy than a Big Mac, which currently costs the average American $5.15.
The image was so influential that it was flagged by the White House Office of Digital Strategy, and it had no idea how to push back against the viral story. “What are we supposed to do, tell the president or Chuck Schumer to send a tweet saying, ‘Hey, most Big Macs aren’t that expensive?’ It would look ridiculous,” an anonymous Democratic official told The Washington Post.
The McDonald’s story further proves that it is nearly impossible to create a coherent national narrative when misleading information spreads faster than facts. As the country dives headfirst into the 2024 election cycle, the story is an excellent reminder for all of us to be skeptical of what we see being passed around online or to at least look a little closer at the receipts when provided.
Even though the McDonald’s story was misleading, it doesn’t mean that it will be easy for the Biden White House to paint a rosy picture of the economy for the average American. According to J.P. Morgan, the economy is performing "better than expected," consumer spending is "resilient," interest rates are stabilizing, inflation is improving and the unemployment rate is low.
But those abstract ideas are complex to communicate when the average American spends about $700 more monthly than they did 2 years ago.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."