$10.19 Big Mac? Fast food myth-busters explain why McDonald's is so expensive now.
Is cheap fast food over?

A Big Mac value meal with a fudge sundae.
For nearly 70 years, McDonald’s has been the place for an affordable, quick, and predictable meal. However, since 2019, McDonald’s prices have risen drastically, and in many places, it now charges fast-casual prices for fast food, even though the quality is the same. What gives?
Over the past five years, the prices of McDonald’s most popular items have risen an average of 141%.
The Food Theorists, a YouTube page with over 5.4 million subscribers that debunks fast food myths and tells the stories behind your favorite food brands and mascots, explains the hefty price hikes in a 9-minute video.
The primary takeaway is that McDonald’s locations are all franchises, so the individual owners have the right to charge what they wish for a product. That’s why a McDonald’s in Darien, Connecticut, charged $17.59 for a Big Mac value meal. There was no nearby competition and consumers driving by on the interstate had fewer food options.
Food Theory: Why Did McDonald's Get SO Expensive?youtu.be
Conversely, in San Jose, California, one of the most expensive places to live and do business, a Big Mac is still relatively affordable ($5.79) because competition in the area keeps prices down.
Therefore, in an inflationary environment where prices are going up on everything, McDonald’s franchises can raise their prices to whatever consumers bear without facing any business consequences.
“If owners see one place is still thriving with higher prices, they'll increase theirs to get more money, especially when there's a need for what they're selling,” Food Theorists say in the video. “Basically, they can drive up prices to match competition because customers won't stop wanting McDonald's.”
The question is, when does the cycle stop? If businesses continue to one-up each other by raising prices with little consequences, at what point does all fast food become super expensive? When companies with lower prices begin to thrive, the expensive businesses, like McDonald's, are forced to return to Earth.
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A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
At least it wasn't Bubbles.
You just know there's a person named Whiskey out there getting a kick out of this. 


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.