Want to be an excellent conversationalist? You should know the 43:57 rule.
It works for dating, friendships and business.

A couple havng a fun coversation on a date
When we think about gifted conversationalists, we’re more likely to think of great talkers—those who wow us with their insights, wit, and charm. However, communication experts believe that if you want to make a great impression on someone, knowing how to listen goes a long way.
Those of us who love being verbose may think the world loves us because of how well we can talk. But the person sitting in front of you has a lot to say, and nothing makes them feel better during a conversation than your undivided attention.
As the old saying goes, we never quite remember everything someone has said to us, but we’ll never forget how they made us feel. When you actively listen to your conversation partner, they feel that you value them and are receptive to their needs. It also eases any feelings of conflict or resentment.
After a good conversation, the person you spoke with should think, “Wow, that person really gets me,” instead of, “It was like I didn’t even exist.”
A study from 2016 on sales calls did an excellent job of quantifying the amount we should speak versus listen during a conversation. A marketing director at Gong.io analyzed 25,537 sales calls using artificial intelligence and found that the interactions where the salesperson talked 43% of the time and listened 57% of the time had the highest sales yield.
This finding has come to be known as the 43:57 rule.
Even though the study was conducted on business calls, the reason that it works should apply to social conversations as well. Paying more attention helps a salesperson identify the client's needs and makes them feel comfortable spending money because they know it's with someone who understands their interests.
It’s the same as a social situation where the person you speak to wants to know they are valued and you respect what they say.
This is excellent advice, but sometimes it’s hard to listen when you’re in a fun conversation and have a lot to say. Kate Murphy, author of "You’re Not Listening," says it’s all about staying calm.
"Deep breaths are always good. They're always good. Because it...calms down that fear response. It helps you get more centered,” Murphy told WBUR. “But also to develop your curiosity. Like I said, make it more important to be curious than to be right. And to go into every conversation with that mindset of how could I be wrong? Instead of, let me prove how I'm right.”
“That's how you develop creative ideas. It's how you cooperate. It's how you find middle ground, or at least a peaceable existence,” Murphy added.
The idea that to be a great conversationalist one should master the art of listening is a bit counterintuitive. But, if you feel that you have a lot to say in conversations and can be interesting to listen to, imagine how great that’ll make others feel when you show that you enjoy listening to them as well. It’s a virtuous cycle where everyone wins.
This article originally appeared on 3.7.23
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."