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How movie trailers get you hooked in a matter of seconds, explained by a guy who makes them

"It's like trying to sell a jigsaw puzzle."

movie trailers

Bill Neil breaking down iconic trailers for Vox.

We know that a ton of dedicated time, energy and artistic skill goes into bringing movies to life. But what about the thing that first introduces you to the movie? That 60-second video meant to encapsulate every thrill, swoon and jump scare the story promises to deliver, if only you are brave enough to step out to the movie theater (or these days, your couch) for two hours.

We are, of course, talking about the movie trailer. And take it from the ones who create them, trailers are in and of themselves a complex art form—with just a dash of psychological manipulation.

“It’s like trying to sell a jigsaw puzzle," quipped Bill Neil, trailer editor for Buddha Jones. “And in order to sell the jigsaw puzzle, you can’t show the whole picture on the box. You are only allowed to show four pieces of that puzzle.”

In an interview with Vox, Neil explains that most of the time, trailer editors are only given bits of the movie’s footage called dailies, and from that footage, they piece together what they think the overall feeling of the film is going to be. This certainly helps explain why some trailers might appear to be selling completely different movies than what was actually watched. Part of the art is in the guessing.

Once an editor has the gist of what they’re selling, it’s their job to pack a hefty emotional punch in a short amount of time. There are a few techniques that can help with this, such as a “rug pull,” where the trailer takes a distinct tone shift, usually going from lighthearted to something more unsettling. This shift can happen abruptly or gradually.

But perhaps no technique is as engaging as sound design, which Neil describes as “the soul of the trailer.” In just a single minute-long teaser, Neil might compose an entire symphony of sound effects.

For Jordan Peele’s “Nope,” Neil used Stevie Wonder’s “Fingertips” throughout the trailer in several different ways—first playing it diegetically (meaning that characters interact with it in the context of a scene), then matching the sounds of a galloping horse to the song’s percussion, then giving it a creepy echo followed by silence, finishing with a deconstructed version of the song under a layer of other sounds.

In case you didn’t know, “Nope” is (SPOILER ALERT) an alien horror movie. So Neil drew a lot of visual inspirations from movies like “Close Encounters of a Third Kind,” even formatting some of the onscreen text to subtly look like a descending spaceship.

All in all, these choices make for a super creepy trailer.

As with any art form, trailer making has evolved throughout the years. Gone are the days of heavy voiceovers, and technology has made it easier than ever to access ever-growing sound effects libraries. But at the end of the day, the challenge remains the same—make people want to see the movie and make them want it fast.

Check out Neil’s full interview below, where he breaks down several iconic trailers throughout the years, starting all the way back in the 60s and going forward to the present day. It’s only further proof that trailers really do deserve their own Oscar category.

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New study shows spanking hurts kids' mental health and is less effective at teaching lessons

Why is it wrong to hit an adult or an animal but OK to spank a child?

Photo by Kat J on Unsplash

Yet another study shows that spanking isn't good for kids.

Whether to spank your child or not is one of the oldest debates among parents. Many live by the age-old wisdom that to “spare the rod” is to “spoil the child,” while others believe it’s wrong to resort to violence to punish a child when so many alternatives exist.

It also begs the question: If it's wrong to hit your spouse or pet, why is it acceptable to hit a defenseless child?

The 2021 American Family Study found that support for spanking has declined in the U.S. over the past few years. In 2015, 54% either somewhat or strongly agreed with the practice, but that number dropped to 47% in 2021. Thirty-five percent of respondents disagree with the practice and 18% neither agree nor disagree.

A new research study from the Parent and Family Research Alliance in Australia led by Professor Sophie Havighurst and Professor Daryl Higgins from Australian Catholic University makes a strong case that people should stop using corporal punishment to discipline their kids. The study “Corporal punishment of children in Australia: The evidence-based case for legislative reform” analyzed countless studies on the topic and found spanking ineffective and harmful.

The study was published to urge lawmakers to make corporal punishment in Australia illegal. Sixty-five states across the world have made corporal punishment illegal, protecting 14% of the world’s children.

The study defined corporal punishment of children as using physical force to cause pain, but not injury, to correct or control a child’s behavior.

The most startling meta-analysis published in the study found that "only 1 out of 111 statistically significant effect sizes was associated with a link between 'spanking' and a positive child outcome," while 110 were found to be associated with adverse outcomes.

The one positive outcome was in a 1972 study of children of the U.S. military living in West Germany that found those spanked showed less amphetamine and opiate use as adults.

However, the remaining 110 significant results found that spanking had adverse effects, including: “reducing trust and connection with those they are closest to, lower self-esteem, more internalizing and externalizing behavior problems including aggression, mental health difficulties, and increased risk for later substance abuse, antisocial behavior, and violence.”

A meta-analysis found that when children are spanked, they are less likely to internalize the moral implications of the behaviors that led them to be disciplined. It also found that non-physical discipline was more effective at teaching “alternative behaviors,” “developing a child’s conscience,” and advancing their “emotional development.”

\u201cTo support ending corporal punishment in Australia, where it is still legal for parents to hit children, sign this petition to help change legislation so that we can join 65 other countries that have already taken this step to protect chn from harm \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\nhttps://t.co/2whNouk3eq\u201d
— Parenting and Family Research Alliance (@Parenting and Family Research Alliance) 1682897165

Another meta-analysis cited in the story found that corporal punishment in childhood was associated with mental health problems, low self-esteem and antisocial behavior.

In the end, the studies show that corporal punishment is counter-productive when it comes to raising healthy, happy children. But it will take much more than a study to get people to reconsider their views of corporal punishment because they are deeply rooted in many cultural traditions.

Looking for some non-physical alternatives to discipline your child? Here’s a great place to start from WebMD.

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Wife cooks nachos for 'picky' husband who refused to eat her salmon. But she has a point.

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Brianna Greenfield makes nachos for her husband.

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Brianna is a mother of two who lives in Iowa.

The video starts with Brianna grating a massive hunk of cheese with a caption that reads: “My husband didn’t eat the dinner that I made…So let’s make him some nachos.”

“If I don’t feed him, he literally won’t eat,” she wrote. “This used to irritate me. Now I just blame his mother for never making him try salmon,” Greenfield wrote. The video features Meghan Trainor’s single “Mother” playing in the background.

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Sadé Naima recently had an experience while attempting to get an EEG that wasn't easily explained away. In fact, the entire situation didn't make sense to the TikTok creator who experiences migraines. Naima uploaded a video to the social media platform explaining the sequence of events that happened after her doctor referred her to receive an MRI and EEG.

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Heroic train conductor spots and saves 3-year-old autistic, nonverbal boy lost on tracks

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An MTA employee rescues a 3-year-old child on the tracks.

Five Metropolitan Transportation Authority employees are hailed as heroes for their quick thinking and diligence in the April 6 rescue of a young boy. Locomotive Engineer William Kennedy was operating a southbound Hudson Line train near Tarrytown, a few miles north of New York City, when he noticed an unusual object on the northbound track.

That “object” was a 3-year-old boy.

Kennedy sent an emergency call out to all trains in the area, catching the attention of a northbound conductor, Shawn Loughran, and a trainee. Loughran slowed down his train as he approached the child, who was straddling the electrified third rail.

When the train screeched to a halt, Assistant Conductor Marcus Higgins didn't waste a second. Leaping down the tracks, he sprinted 40 yards ahead of the train, scooping up the young child like a guardian angel.

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Here’s how we can use the power of awe to make our lives more fulfilling

Being amazed by things outside ourselves is tremendous for our mental health.

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The exhilaration of a rock concert. The feeling of deep serenity you experience during a religious ceremony. That sense of connectedness you get while walking through a dense forest. The lightness that flows through your body while dancing and the dissolution of the ego you experience on psychedelics. These are all experiences that give us the feeling of awe.

Most of us love having at least a few of these experiences and believe they help us grow. But now, a team of psychologists has explained why cultivating a sense of awe can benefit our minds and bodies and how we can create these experiences ourselves.

Maria Monroy and Dacher Keltner posit that a sense of awe can help solve the crises of individualism, excessive self-focus, loneliness and a culture of cynicism, and can even improve our physical health. They explain it in a research article titled “Awe as a Pathway to Mental and Physical Health.”

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