Medical student becomes TikTok star for her 'awkward black girl anthem'
For Isimeme Udu, aka Hemlocke Springs, creating catchy beats that would take on a life of their own was never part of the Ivy League college plan. But here we are.
From med student to TikTok pop star.
Sometimes, life takes us on unexpected detours. One day you follow an impulse and suddenly you have a brand new purpose.
Such was the case for Isimeme Udu (who also goes by Naomi), who not only managed to become an overnight musical success on TikTok, she did it while pursuing a Master of Science degree from Dartmouth College.
Her musical persona, Hemlocke Springs, came from a random-name generator site—a strategy made famous by Donald Glover (aka Childish Gambino)—and is reminiscent of pop stars with eccentric vocal stylings and bold fashion choices like Kate Bush and Marina. She jokes that people have ascribed her sound to countless genres and similar artists. If you ask her, it’s all “regular shemgular pop.”Right now, Udu has more than 235,000 loyal followers on TikTok, something she didn’t exactly anticipate as a full-time medical student. But immediately after releasing the bridge of her then upcoming single “girlfriend,” the video amassed a million views, was used in more than 60,000 subsequent TikToks and even got the attention of Khalid, who can be seen bopping along to the catchy tune. And since the song’s release on Nov 2, it has racked up more than 9 million streams on Spotify.
Listen below, and tell me that’s not an earworm.
@hemlockesprings every time I listen to this song, I wonder was I truly sober..girlfriend comes out this Wednesday, november 2nd! Presave link in bio! Thank you so much evryone! #hemlockesprings #presavemysingle #newindiemusic2022 #newindie #newmusic #music #fyp #fyppppppppppppppppppppppp ♬ girlfriend - Hemlocke Springs
The song has on more than one occasion been called an “awkward Black girl anthem” by listeners, and Udu herself has become a role model for Black women who want to let their weirdness shine.
It has also been lovingly embraced by people on the autism spectrum, who find ecstatic release in the ultra funky beat.
@rainbowlight77711 @hemlockesprings ♬ original sound - Hemlocke Springs
Udu didn’t expect anyone to even listen to “girlfriend,” much less for it to achieve such overwhelming success. She shared in an interview with People that she would previously post a song onto her SoundCloud, then ”remove it literally one minute later." Making secret music became a habit for seven years.
When she finally decided to keep her songs up, she released a song called “gimme all ur luv,” which also caught celebrity attention from the likes of Bella Hadid and Grimes. No easy task, given the huge amount of content from aspiring artists on the platform.
@babybella777 The sandwich mentioned :
♬ gimme all ur luv - Hemlocke Springs
Though it wasn’t part of the plan, Udu is embracing her seemingly destined career as an artist. She shared with People that she has since finished out a “hellish” final semester at Dartmouth, but fully switched gears for the time being. She has signed with a record label, is working on an album and hopes to perform live one day. "I've been practicing in my room with a hairbrush," she quipped.
Hemlocke Springs, of course, isn’t the only artist to find unexpected fame on TikTok. Though the platform making music more accessible has some potential drawbacks—especially when the need for constant output and hacking the algorithm supersedes quality—it has undeniably helped people express themselves in ways that might defer from the traditional or mainstream. I mean, would this music or “goblin metal” or musical mashups of cat noises have been as widely embraced only a few years ago? I think not. And it’s a good thing that we are celebrating uniqueness. Clearly, it means a lot to a lot of people.
Also, if you’ve been looking for a sign that you should actually pursue your own weird passions—be it music or art or some kind of avant-garde gardening—this is it.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.