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Environmentalism, it turns out, might have a bit of a gender gap: Women tend to recycle more and leave less carbon and litter behind.

So how do we fix this? According to a recent Scientific American article, if we want men to make better decisions, we need to make going green feel manly.


The authors of the article were a group of researchers who conducted a series of experiments involving over 2,000 US and Chinese participants. According to their results, everyone seems to view certain green behaviors (like carrying a reusable shopping bag) as inherently more feminine.

Furthermore, when men were confronted with stereotypically feminine environmental messaging — like asking them to imagine using frilly pink gift cards to buy lamps, batteries, or backpacks — male participants apparently overreacted and pushed back by buying less environmentally-friendly options.

Men, it seemed, were effectively throwing the environmental baby out with the floral-scented bathwater.

But the authors say this can change. In further experiments, they revealed that re-enforcing traditionally masculine ideas could undo this effect. One experiment showed that men at a car dealership in China were more interested in purchasing a hybrid vehicle when ads for it included "manly" language. Another showed that men were more likely to donate money to the fictitious, uber-manly, howling-wolf-logo'd "Wilderness Rangers" non-profit, rather than one named "Friends of Nature."

"Make the man feel manly, and he’s more likely to go green," the article concludes.

The psychology of gender is, of course, very complicated, so there are no doubt more questions here that need to be answered, but if our goal is to help people go greener at the grocery store, ideas like this could be worth listening to.

Co-sleeping isn't for everyone.

The marital bed is a symbol of the intimacy shared between people who’ve decided to be together 'til death they do part. When couples sleep together it’s an expression of their closeness and how they care for one another when they are most vulnerable.

However, for some couples, the marital bed can be a warzone. Throughout the night couples can endure snoring, sleep apnea, the ongoing battle for sheets or circadian rhythms that never seem to sync. If one person likes to fall asleep with the TV on while the other reads a book, it can be impossible to come to an agreement on a good-night routine.

Last week on TODAY, host Carson Daly reminded viewers that he and his wife Siri, a TODAY Food contributor, had a sleep divorce while she was pregnant with their fourth child.

“I was served my sleep-divorce papers a few years ago,” he explained on TODAY. “It’s the best thing that ever happened to us. We both, admittedly, slept better apart.”

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Joy

Travel, stay for FREE & play with furry friends? Sign us up!

Trusted Housesitters: Vacation pet sitting with love.

Take some time away, meet new furry friends, and experience a place different from your home. Trusted Housesitters is on a mission to help connect animal-lovers who love to travel with other animal-lovers who love to travel. It seems like a match made in heaven, doesn't it? Well, if you're looking to visit some place new and need a pet-sitter or want to visit some place new and pet-sit, then Trusted Housesitters is the site for you. Here's how it works:

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Education

Teacher of the year explains why he's leaving district in unforgettable 3-minute speech

"I'm leaving in hopes that I can regain the ability to do the job that I love."

Lee Allen

For all of our disagreements in modern American life, there are at least a few things most of us can agree on. One of those is the need for reform in public education. We don't all agree on the solutions but many of the challenges are undeniable: retaining great teachers, reducing classroom size and updating the focus of student curriculums to reflect the ever-changing needs of a globalized workforce.

And while parents, politicians and activists debate those remedies, one voice is all-too-often ignored: that of teachers themselves.

This is why a short video testimony from a teacher in the Atlanta suburb of Gwinnett County went viral recently. After all, it's hard to deny the points made by someone who was just named teacher of the year and used the occasion to announce why he will be leaving the very school district that just honored him with that distinction.

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