Environmental products might need to go uber-manly, researchers suggest.

Environmentalism, it turns out, might have a bit of a gender gap: Women tend to recycle more and leave less carbon and litter behind.

So how do we fix this? According to a recent Scientific American article, if we want men to make better decisions, we need to make going green feel manly.


The authors of the article were a group of researchers who conducted a series of experiments involving over 2,000 US and Chinese participants. According to their results, everyone seems to view certain green behaviors (like carrying a reusable shopping bag) as inherently more feminine.

Furthermore, when men were confronted with stereotypically feminine environmental messaging — like asking them to imagine using frilly pink gift cards to buy lamps, batteries, or backpacks — male participants apparently overreacted and pushed back by buying less environmentally-friendly options.

Men, it seemed, were effectively throwing the environmental baby out with the floral-scented bathwater.

But the authors say this can change. In further experiments, they revealed that re-enforcing traditionally masculine ideas could undo this effect. One experiment showed that men at a car dealership in China were more interested in purchasing a hybrid vehicle when ads for it included "manly" language. Another showed that men were more likely to donate money to the fictitious, uber-manly, howling-wolf-logo'd "Wilderness Rangers" non-profit, rather than one named "Friends of Nature."

"Make the man feel manly, and he’s more likely to go green," the article concludes.

The psychology of gender is, of course, very complicated, so there are no doubt more questions here that need to be answered, but if our goal is to help people go greener at the grocery store, ideas like this could be worth listening to.

Heroes
Facebook / Mikhail Galin

Putting your pet in cargo during a flight isn't always safe. In 2016, the Department of Transportation reported a total of 26 pet deaths and 22 injuries on flights. Because conditions in cargo can be uncomfortable for animals, the Humane Society recommends taking your pet aboard when you fly, or just leaving it at home.

It's not surprising that one Russian man didn't want to put his overweight cat in cargo during an eight-hour flight from Moscow to Vladivostok. What is surprising is the great lengths he took to fly with his four-legged friend.

Russian airline Aeroflot allows pets to fly inside the plane's cabin, as long as the cat weighs under 17.6 pounds and stays in its carrier during the flight. When Mikhail Galin went to check in, he was told he couldn't fly with his four-year old cat, Viktor. Viktor weighed in at 22 pounds and would have to be relegated to cargo.

But Viktor was sick from their earlier flight from Riga, Latvia to Moscow. And besides, Viktor had been allowed to fly inside the cabin during that flight. The airline staff didn't even bother to make Viktor sit on the scales. Galin was unable to persuade staff to bring his fur baby on board.

"To all attempts to explain that the cat won't survive there on an 8-hour flight with the baggage and would haunt her in her nightmares for the rest of her life, she (the Aeroflot staff member) replied that there are rules," Galin wrote in a Facebook post translated from Russian.

Keep Reading Show less
popular
Photo by Kelvin Octa from Pexels

Newborn babies don't seem to do much beyond eating and pooping and, of course, hiccupping. A lot. Parenting advice on how to cure a baby's hiccups runs the whole gamut. It's recommended parents try everything from nursing to stop feeding the baby so much, from giving the baby gripe water to letting the hiccups play their course. But when your baby hiccups too much, you shouldn't freak out. There's a good reason why.

A new study published in Clinical Neurophysiology found that hiccups play an important role in a baby's development. Researchers from the University College London found 217 babies for their study, but only looked at 13 newborns with persistent hiccups. Ten of those babies hiccupped when they were awake, and three hiccupped during their "wriggly" sleep. We have no idea how the scientists got any work done with all that cuteness lying around.

Keep Reading Show less
popular
via The Tonight Show Starring Jimmy Fallon / YouTube

Actress Kristen Bell and "The Tonight Show" host Jimmy Fallon showed off their vocal and comedic chops on Tuesday night when the performed a medley of 17 Disney songs, spanning nine decades, in just five minutes.

The duo started with 1940's "When You Wish Upon a Star" and ended with 2013's "Let it Go" from "Frozen."

Bell will reprise her role as Anna in Disney's upcoming "Frozen 2."

Keep Reading Show less
popular

Ask almost any woman about a time a man said or did something sexually inappropriate to them, and she'll have a story or four to tell. According to a survey NPR published last year, 81% of women report having experienced sexual harassment, with verbal harassment being the most common. (By contrast, 43% of men report being sexually harassed. Naturally harassment toward anyone of any sex or gender is not okay, but women have been putting up with this ish unchecked for centuries.)

One form of verbal sexual harassment is the all too common sexist or sexual "joke." Ha ha ha, I'm going to say something explicit or demeaning about you and then we can all laugh about how hilarious it is. And I'll probably get away with it because you'll be too embarrassed to say anything, and if you do you'll be accused of being overly sensitive. Ha! Won't that be a hoot?

Keep Reading Show less
popular