During WWII, beauty was propaganda, but it might’ve helped win the war.
True
Maybelline New York Beauty & Beyond

Today, it might seem like people wouldn't have time to think about makeup during wartime — but during World War II, it was a priority.

It was the 1940s and a difficult time for Americans to keep their spirits up. After all, fascism was rising as a global threat, troops were shipping off for dangerous battles, and everyday life at home was completely disrupted.

With so many men leaving, the country had a lot of work left behind. Someone on the home front had to keep manufacturing weapons, distributing food, and completing other tasks critical to a nation’s survival. Eventually, that had to include women.


But even in harrowing times, one surprising thing didn’t get sacrificed: makeup.

A photo op at Rosie the Riveter/World War II Home Front National Historical Park. Image via National Park Service/Flickr.

These women redefined what it means to be feminine, knowing that you can rock sexy red lips and still be a powerhouse of a woman.

When you see Rosie the Riveter now, remember the badass women who survived a horrific era by finding strength in simple acts like applying makeup. It’s why she came to symbolize millions women whose communities wouldn’t have survived without their labor.

These days, it can still be a challenge for a woman to balance society’s expectations of strength and beauty — and the false impression that she has to choose between them. People expect women to be pretty but then judge them as vain and superficial if they appear to care "too much" about their looks.

But the Rosies of the world have proved it’s possible to break through that stereotype. A woman can perform so-called "men’s work" while sporting a look that makes her feel feminine, confident, and capable all at once.

Photo by Louis Hansel on Unsplash
True

This story was originally shared on Capital One.

Inside the walls of her kitchen at her childhood home in Guatemala, Evelyn Klohr, the founder of a Washington, D.C.-area bakery called Kakeshionista, was taught a lesson that remains central to her business operations today.

"Baking cakes gave me the confidence to believe in my own brand and now I put my heart into giving my customers something they'll enjoy eating," Klohr said.

While driven to launch her own baking business, pursuing a dream in the culinary arts was economically challenging for Klohr. In the United States, culinary schools can open doors to future careers, but the cost of entry can be upwards of $36,000 a year.

Through a friend, Klohr learned about La Cocina VA, a nonprofit dedicated to providing job training and entrepreneurship development services at a training facility in the Washington, D.C-area.

La Cocina VA's, which translates to "the kitchen" in Spanish, offers its Bilingual Culinary Training program to prepare low-and moderate-income individuals from diverse backgrounds to launch careers in the food industry.

That program gave Klohr the ability to fully immerse herself in the baking industry within a professional kitchen facility and receive training in an array of subjects including culinary skills, food safety, career development and English language classes.

Keep Reading Show less

This article originally appeared on 11.21.16


Photographer Katie Joy Crawford had been battling anxiety for 10 years when she decided to face it straight on by turning the camera lens on herself.

In 2015, Upworthy shared Crawford's self-portraits and our readers responded with tons of empathy. One person said, "What a wonderful way to express what words cannot." Another reader added, "I think she hit the nail right on the head. It's like a constant battle with yourself. I often feel my emotions battling each other."

So we wanted to go back and talk to the photographer directly about this soul-baring project.

Keep Reading Show less
True

When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."