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A shelter made online dating profiles for 22 animals. The results are adorable.
Photo by Jamie Street on Unsplash

This article originally appeared on 01.10.18


Anyone who's ever been on Tinder knows having a cute animal in the photo is usually a big hit.

But what if Tinder profile photos only featured that cute animal? And what if, instead of a millennial would-be hooker-upper, it was the adorable dog or cat itself looking for true love?

That's an idea some animal shelters are toying with.


"We are always trying to come up with ... creative new ways to get our shelter dogs out in front of potential adopters," says Karen Hirsch, public relations director at LifeLine Animal Project in Georgia.

Animal Profile created by Mark Wales

Photo from Pixabay

And experimenting with online dating for dogs and cats might just be working.

The harsh world of pet adoption is extremely competitive: About 6.5 million dogs and cats enter U.S. shelters every year, each seeking a good forever home. It's too big a need for shelter operators to just sit back and hope they all get adopted.

That's why you see adorable dogs on display outside the grocery store, partnerships with Uber that will bring puppies directly to you for playtime, and aww-inspiring social media campaigns like dogs in pajamas.

An estimated 50 million people worldwide use Tinder. So LifeLine and other shelters and rescues figure why not give it a shot?

After all, people using online dating apps are already looking for love and companionship — just maybe a slightly different kind.

Hirsch says they recently created profiles for 22 of their dogs and cats.

Animal profiles are also showing up on Bumble, which is home to another 20 million users or so.

Like sweet Duke here.

Animal Profile created by Mark Wales

Original photo from Pixabay

Each pet is assigned to a volunteer who creates the profile and handles the conversations after a match

"In a crowded shelter, pets often get overlooked, but on a dating app, the animal becomes an individual," Hirsch says. "People learn about them and form a 'virtual' attachment."

Plus the witty banter is oodles of fun.

For LifeLine, the experiment is still new. But Hirsch says people are responding to it incredibly well so far.

At the very least, Tinder and Bumble have proven to be great for word-of-mouth awareness-building on the importance of adopting shelter pets. The animals are getting dozens of matches. Hirsch says there have been more than a few online adoption inquiries, as well as people coming into the shelter to meet their "match" in person.

She also notes that one of the matches even became a regular volunteer at LifeLine.

Photo by Eric Ward on Unsplash

This new animal dating idea has another upside for apps — and the people using them, too.

Dating experts are finding that people are getting burned out by online dating. Between "ghosting," "cushioning," "the slow fade," and a bunch more of those annoying slang terms, humans out there are wondering if dating apps are even worth the effort.

For romantic love, who knows?

But now that you might just meet the dog or cat of your dreams, that's not a bad reason to keep on swiping.

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The last thing children should have to worry about is where their next meal will come from. But the unfortunate reality is food insecurity is all too common in this country.

In an effort to help combat this pressing issue, KFC is teaming up with Blessings in a Backpack to provide nearly 70,000 meals to families in need and spread holiday cheer along the way.

The KFC Sharemobile, a holiday-edition charitable food truck, will be making stops at schools in Chicago, Orlando, and Houston in December to share KFC family meals and special gifts for a few select families to address specific needs identified by their respective schools.

These cities were chosen based on the high level of food insecurity present in their communities and hardships they’ve faced, such as a devastating hurricane season in Florida and an unprecedented winter storm in Houston. In 2021, five million children across the US lived in food-insecure households, according to the USDA.

“Sharing a meal with family or friends is a special part of the holidays,” said Nick Chavez, CMO of KFC U.S. “Alongside our franchisees, we wanted to make that possible for even more families this holiday season.”

KFC will also be making a donation to Blessings in a Backpack, a nonprofit that works to provide weekend meals to school-aged children across America who might otherwise go hungry.

“The generous donations from KFC could not have come at a better time, as these communities have been particularly hard-hit this year with rising food costs, inflation and various natural disasters,” Erin Kerr, the CEO of Blessings in a Backpack, told Upworthy. “Because of KFC’s support, we’re able to spread holiday cheer by donating meals for hunger-free weekends and meet each community’s needs,” Kerr said.

This isn’t the first time KFC has worked with Blessings in a Backpack. The fried chicken chain has partnered with the nonprofit for the last six years, donating nearly $1 million dollars. KFC employees also volunteer weekly to package and provide meals to students in Louisville, Kentucky who need food over the weekend.

KFC franchisees are also bringing the Sharemobile concept to life in markets across the country through local food donations and other holiday giveback moments. Ampex Brands, a KFC franchisee based in Dallas, recently held its annual Day of Giving event and donated 11,000 meals to school children in economically disadvantaged neighborhoods.

If you’d like to get involved, you can make a donation to help feed students in need at kfc.com/kfcsharemobile. Every bit helps, but a donation of $150 helps feed a student on the weekends for an entire 38-week school year, and a donation as low as $4 will feed a child for a whole weekend.

Celine Dion spoke directly to her fans on social media.

Celine Dion has shared the devastating news that she has been diagnosed with a rare neurological disorder called stiff person syndrome.

In an emotional video to her fans, the 54-year-old French-Canadian singer apologized for taking so long to reach out and explained that her health struggles have been difficult to talk about.

"As you know, I have always been an open book, and I wasn't ready to say anything before. But I'm ready now."

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Ho ho ho, happy humans!

It's that time of the week again, when we gather together the most smile-worthy tidbits of the past seven days and share them with you all. As the lucky person who gets to wrap them up in a nice, shiny, virtual bow, I'm delighted to tell you that this week's list is awesome. They always are—that's kind of the point—but this week I can practically guarantee you're going to be brimming with joy by the end.

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Tenacious D performs at the Rock in Pott festival.

The medley that closes out the second side of the Beatles’ “Abbey Road” album is one of the most impressive displays of musicianship in the band’s storied career. It also provided the perfect send-off before the band’s official breakup months later, ending with the lyrics, “And in the end, the love you take is equal to the love you make.”

In 1969, “Abbey Road” was the last record the group made together, although “Let it Be,” recorded earlier that year, was released in 1970.

At first, the medley was just a clever way for the band to use a handful of half-finished tunes, but when it came together it was a rousing, grandiose affair.

Arranged by Paul McCartney and producer George Martin, the medley weaves together five songs written by McCartney, "You Never Give Me Your Money," "She Came in Through the Bathroom Window," "Golden Slumbers," "Carry That Weight” and "The End," and three by John Lennon, “Sun King," "Mean Mr. Mustard" and "Polythene Pam."

Fifteen seconds after the medley and the album’s conclusion, there is a surprise treat, McCartney’s 22-second “Her Majesty,” which wound up on the record as an accident.

Jack Black and Kyle Gass, collectively known as Tenacious D, recently reimagined two of the songs in the medley, "You Never Give Me Your Money" and "The End," for acoustic guitars for a performance on SiriusXM's Octane Channel. Like everything with Tenacious D, it showed off the duo’s impressive musical chops as well as their fantastic sense of humor.

The truncated version of the medley was also a wonderful tribute to the incredible work the Beatles did 53 years ago.

Warning: This video contains NSFW language.

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