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Gen Z couple learns what they need to make to have Boomer buying power

Buying a home is a big financial commitment. The cost of housing has increased to astronomical levels, so much so that years of saving, planning, and settling for less than you'd like are the only ways to achieve the dream of owning a home. Maybe. But this wasn't always the case. Boomers were once able to afford buying a home on much less income. Maybe not minimum wage, but even minimum wage earners had significantly more buying power then than they do now.

One Gen Z couple did the math on how much minimum wage would need to be in 2025 to have the same buying power, and the figure is staggering. In the late '60s through mid-70s, when many Boomers were purchasing their own homes, minimum wage was just $1.60, before it was raised to $2.10 in 1975.

Gen Z; Boomers; Millennials; housing prices; housing markets; boomers buying power; Gen Z home buying "Celebrating their new home with joy and a smile!"Photo credit: Canva

Nikki and her partner Derek reveal that in order to equal the purchasing power of Boomers, the minimum wage would need to be $66 per hour. The couple is hoping to buy a home in the future, which got their wheels turning on how the current wages compare to the wages Boomers were making. But with a number like that, the only logical thing to do was laugh. It's almost hard to believe that if wages kept up with inflation, minimum wage would be over $50/hour for reasonable—not even fancy—accommodations.

A lot of people joined in on their nervous laughter and shock, with one person saying, "I don’t even make $66 an hour with a master's degree in a healthcare field."

@iarbosss MIND YOU the federal minimum wage is currently $7.25/hour. #boomers #genz #minimumwage #economy ♬ original sound - Nikki

Another writes, "That minimum wage converted to an annual salary is $137k btw lmao. Boomers had it so easy."

"My Boomer father said to me (a millennial) the other day 'did you know your son's generation will be the first that will be worse off than their parents?' I said 'no, Dad. That's me. That's MY generation' He was SO close...." someone else shares.

"My grandpa worked 60 hour weeks for ONE SUMMER and bought a whole house with it," another person exclaims.

Gen Z; Boomers; Millennials; housing prices; housing markets; boomers buying power; Gen Z home buying Family moving day: New beginnings and smiles.Photo credit: Canva

This financial discrepancy is something Boomers struggle to admit. According to Detroit Legal News, "The majority of baby boomers—those born between 1946 and 1964—believe younger generations simply aren’t doing everything they can to afford a home." They added, "In the Clever study, baby boomers cited several reasons they believe younger generations can’t afford homes, but most blame irresponsible spending. About 71% said young adults spend more on frivolous things like travel and luxury items rather than saving for a down payment."

Boomers seem to have a skewed view of what's happening with younger generations and their spending. A 2023 Bank of America report shows that while Boomers increased their spending on vacations and other luxuries, younger generations pulled back due to student loans and housing prices.

Gen Z; Boomers; Millennials; housing prices; housing markets; boomers buying power; Gen Z home buying Couple smiles in front of their new home.Photo credit: Canva

"Millennials and Gen X hold about 87% of the country’s student loan debt, which tops $1.63 trillion. In addition, 72% of those aged 44 and younger live in rental properties and saw their rent increase for the fifth straight month in August," Detroit Legal News reveals.

Actor Chris Marrone shares his own video on Instagram, reaching the same conclusion as Nikki and Derek. He explains to BuzzFeed that the purpose wasn't to suggest Boomers could buy a home on minimum wage, but to show the stagnant wages.

"Wages have decoupled from cost of living, housing prices, and broader economic growth over the last few decades. The original purpose of the minimum wage was to ensure that even low-wage workers could participate meaningfully in the economy. Not just survive, but live with dignity," Marrone tells the outlet.

via Christian Buehner/Unsplash
Baby boomers didn't get everything wrong.

In recent years, baby boomers have often been the target of criticism from younger generations (by now you've definitely heard the dismissive OK, boomer catchphrase). The most common accusations are that boomers are selfish and don’t care about leaving ample resources (whether financial or environmental) to subsequent generations. They also come under fire for not being able to acknowledge that it was easier for people of their generation to come of age when things were more affordable and life was a lot less competitive.

However, we should also understand that many of today’s problems are not the boomers’ doing, especially when it comes to the issues that stem from entitled children and technology run amok. In hindsight, there’s something to be said about the importance boomers placed on self-reliance, letting kids be kids, and having a healthy skepticism towards technology.

In other words, the baby boomers were right! Well, about some things, anyway. In the end, each generation contributes to the tapestry of society in its unique way, whether good or bad, even baby boomers.

This became evident after a Reddit user asked the AskReddit subforum: ‘What is something you can say ‘I'm with the boomers on this one’ about?”

Over 4,700 people responded to the prompt, and the most prevalent problems mentioned by the younger generations were over-reliance on technology, the modern world’s lack of human touch, and how Gen Xers and millennials have raised their children.

Here are 17 things that younger people are “with the boomers” about.

1. Public filming

Public filming has, unquestionably, become a problem. From shaming random folks in the gym to humiliating people dancing at concerts (not to mention catching cheaters), fear of being filmed without your knowledge or consent in public is a real thing people suffer from. The boomers were definitely wise to be wary of cell phone cameras!

"Just because I’m in public doesn’t mean I want to be filmed. Yeah, I know legally you can, but common courtesy people." — Jayne_of_Canton

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture Filming in public Giphy

2. Customer service

In the age of AI chatbots that are, more often than not, completely useless — I think we can all agree with this one:

"I want to talk to a person in customer service, not a machine." — lumpy_space_queenie

"And also a person that actually works at the company I bought the product from, not a teenager at an outsourced call center with a script to follow and who answers calls for 15 different companies on the same day." — Loive.

3. Turn up the dialog

"For the love of all that is holy, can we fix the audio in movies so that the music and sound FX aren’t drowning out the dialogue?" — Caloso

"And the action sequences don’t burst your eardrums or the dialogue is whispers." — Whynottry-again

Younger generations are on board with this, too. They're all about subtitles, all the time.

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture Dialogue is too quiet in movies Giphy

4. Bring back buttons

"No, I don't need everything in my car to be electronic. Some stuff needs buttons." — LamborghiniHEAT

"This was the big thing for me in my last car - trying to adjust volume or change songs while driving is way more dangerous when it’s all touch screen. Thankfully my current car has physical knobs for everything." — GeekdomCentral

This is another one where the boomers were right all along. Car manufacturers are even listening and making a big push to bring back physical buttons.

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture Bring back physical buttons Giphy

5. App overload

"Every store/service does not need an app." — BigDigger324

"I was standing at a car rental counter at an airport (boomer here) to rent a car. My daughter’s car broke down on the way to pick me up. While standing at the counter, with a customer service rep right there and not busy, I had to log in to their site, create an account, and reserve a car. It seemed ridiculous and it took a long time, filling in my license information and all that. This was last September." — Cleanslate

Yep, the boomers were definitely right here. The more apps you have on your phone, the more likely some obscure security vulnerability will end up with your data getting leaked.

6. Bring back DIY

"Learning DIY skills is crucial. I had basically zero DIY skills when I bought my house because I had lived in apartments for so long and I've had to learn a lot. YouTube tutorials are absolutely clutch." — JingleJongleBongle

7. Turn off the speakerphone

"I hated this when I worked at Walmart. So many of my coworkers would talk on speaker or watch TikTok at full volume. It's just trashy imo, nobody wants to hear your media." — WhiteGuy1x

"I work at an emergency medical office and holy sh*t the amount of people that sit in a quiet, peaceful lobby and just have the LOUDEST conversations on their phone…. Speaker or otherwise. Not to mention the people that still watch sh*t without headphones. Like do you not see the plethora of other people around you that you’re disturbing?" — Cinderpuppins

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture No one wants to hear your phone conversation in public Giphy

8. Ban QR code menus

"I think menus should be tangible." — Limp-Management9684

"QR codes kill the vibe. We’re all on our phones constantly throughout the day and then when you go to spend some quality time with someone, it’s another excuse to whip out the phone and stare at it. There’s an intimacy to a physical menu. You’re looking at what the other person is reading, you’re each pointing to parts of the menu. You’re noticing the lighting of the restaurant. QR codes feel chintzy and kill the ambiance completely." — VapeDerp420

We get it, these are for sure a byproduct of the COVID-19 pandemic. But it's beyond time to bring back the bulky, laminated menus we all know and love.

9. Stop subscriptions

"When I was your age, you only had to pay for a video game once to own it." — CattonCruthby

Can you imagine a world where you could just buy Microsoft Word and not get charged every year for it? Yeah, that world used to exist. Even some cars are charging drivers subscriptions to "activate" certain features. Seriously.

10. Free the children

"A kid in 2024 should have the same freedom to exist unsupervised and move about their community independently as a boomer did growing up." — PixelatedFish

"The world is safer than it's ever been and people are more scared than ever. I blame true crime and local news." ⲻ Unhappyhippo142

This is an idea that's been gaining a lot of steam in popular culture, and the boomers were at the forefront. Perhaps kids aren't too anxious to walk to school alone; they're anxious because we don't let them walk to school alone.

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture Children yearn to be free Giphy

11. Kids need to touch grass

"Kids shouldn't be on phones or iPads all the time. It makes them weird." — Ubstantial_Part_952

"The same could be said about most adults." — DrunkOctopus

12. Stop being so sensitive

"People in our generation are far, far too sensitive. Don't get it twisted; empathy is, by and large, a good thing and it takes some serious doing for me to say it's gone too far. But collectively, we've become people willing to throw every last bit of energy fighting against every slight and making sure our pet cause gets top billing to the point of fighting amongst each other even if we're in almost complete agreement otherwise. Emotional energy - like any other kind of energy - is very much a finite resource. Whereas boomers could at least generally agree to disagree and get on with things (obvious cross-wielding exceptions doth apply). Culturally, we've lost sight of the adage of 'winning the battle, losing the war.'" — almighty_smiley

Agreeing to disagree, to a certain acceptable extent, is a lost art. The way we're all disagreeing now is completely exhausting.

13. Stop delivery

"Food delivery services are a complete ripoff; if you use them regularly, you’re terrible with money. Get off my lawn." — VapeDerp420

14. Parking meters

"So rather than throwing a few coins in your meter, you have to now get your license plate #, get your meter number, go to the meter station, stand in line with everyone waiting to pay their meter, then you're set. It's an unnecessary amount of extra steps. I don't carry cash much anymore, but I can hide a small amount of coin in my car to quickly pay a meter." — Luke5119

Even better is when you have to download a Parking app so you can pay the city money to park! The boomers love that one, and so do the rest of us.

boomers, generations, generational differences, baby boomers, millennials, gen z, gen x, ok boomer, technology, culture Modern parking kiosks, and especially the apps, are the worst Giphy

15. Kids should know their place

"Not letting your children rule the roost. When did it become acceptable to let your kids back-talk to you, slap you, climb all over shi*t in public places? As we've raised ours, I've witnessed so many parents around us just let these behaviors slide. It's kind of sad when I'm the one saying things like, "Did I just hear you just say that to your mom?!?!?!?! That is not ok. You go and apologize right now!!". Then I get this stunned "deer in headlights" look back that tells me they aren't used to someone calling them out on their behavior." — Cobblestone-Villain

Gentle parenting definitely has its merits and benefits, but the boomers were right to be a little bit skeptical: In the wrong hands, it can backfire tremendously.

16. Pride in ownership

"Seems that a lot of boomers have pride of ownership and enjoy maintaining what they have." — Awkward_Bench123

17. Don't follow leaders

"My dad (a solid boomer) has been saying that ALL politicians are crooks since he became disenchanted with politics around the Nixon era. He was starry-eyed before that, trying to make social change, yada yada. He still votes, but holds his nose. Can’t say I disagree with him." — Thin_white_duchess

This article originally appeared last year. It has been updated.

Dr. Judith Joseph is the expert on joy and happiness

Fill in the blank: Happiness is...?

Owning a home with a white picket fence and two-car garage? Achieving the ideal work-life balance? Or having legions of faithful followers on TikTok who hang onto your every word?

When we think about happiness, we often assume everyone wants the same things. However, depending on your answer to the question, "What is happiness?" many psychologists could pinpoint approximately when you were born. The generation you are a part of determines so much: whether you've ever had a perm, how comfortable you are using the Internet, and even how you define joy itself.

It's all about context.

Dr. Judith Joseph, a board-certified psychiatrist and the author of High Functioning: Overcome Hidden Depression and Reclaim Your Joy, went viral on Instagram when she explained how collective experiences shape each generation's approach to happiness.

"People from different generations have different ways of addressing happiness based on their different collective traumas, experiences, and educational opportunities," she wrote in the caption.

About Dr. Judith Joseph

Dr. Judith Joseph is more than just a phenomenal content creator—her professional resume is mind-bogglingly impressive. As the Principal Investigator of Manhattan Behavioral Medicine, she and her team have done groundbreaking work studying high-functioning conditions, such as high-functioning depression, ADHD, anxiety, PTSD, bipolar disorder, schizophrenia, postpartum depression, and OCD.

In short, she's an expert on joy and happiness—what causes it, how it shows up in the body, and where our ideas surrounding it stem from.

Generational definitions of happiness: How history shapes values

Research shows that each generation develops a unique definition of happiness based on the formative experiences that shaped their worldview during adolescence and early adulthood. How Baby Boomers, Generation X, Millennials, and Generation Z experience and define contentment is strikingly different. Each generation has been molded by unique historical events, economic conditions, and social changes that have forged its core values.

families, generations, kids, changes, baby boomers A family that looks straight out of the 1950s. Photo credit: Canva

Throughout the generations, there have been drastic changes in every aspect of life. Family structures and rituals look a lot different now, with 76% of Baby Boomers reporting that they ate dinner as a family every day. In comparison, only 38% of Gen Z do. When the Internet exploded onto the scene, teenagers and adolescents had access to global perspectives in an unprecedented way. Work has witnessed several eras as well, with Boomers viewing their jobs as a source of identity and financial security. At the same time, Millennials need their 9-5 to be meaningful and aligned with their values.

Dr. Joseph's video demonstrates this phenomenon exactly: from war and economic uncertainty to technological revolutions and social upheaval, these are the shared experiences that created distinct approaches to finding meaning in life.

Baby Boomers: The resilient generation

Born between 1946 and 1964, Baby Boomers developed their ideas of happiness through a lens of survival.

"Boomers' mentality may have stemmed from their parents who went through wars and economic uncertainty," writes Dr. Joseph. "Their survival mode mentality led them to cope by suppressing emotions and to display strength and grit."

This generation is tough. Baby Boomers grew up hearing stories about the Great Depression and World War II from their parents, which created a deep yearning for basic security. "Many older boomers did not have access to education about psychology, so they did not acknowledge emotions," Dr. Joseph notes. Instead, they focused on external validation, tangible achievements, and traditional markers of success. They frequently equate happiness and fulfillment with the "American Dream": Owning a home, raising a family, and having a stable career.

woman, generations, baby boomers, happiness, psychology Baby Boomers learned to survive. Photo credit: Instagram (@drjudithjoseph)

Dr. Joseph emphasizes this in her video when she emulates Baby Boomers, saying: "Of course I'm happy! I have a roof over my head, three hot meals a day, and I'm gainfully employed. What's there to be sad about?"

Generation X: The pragmatic generation

" Gen X was raised in the age of materialistic accumulation, and they were in the age of improving their individual states rather than focusing on those around them," Dr. Joseph observes.

"They were praised for being 'doers' and when situations were hard, they took a 'can-do' approach and focused on self-improvement strategies," she continues. "They were raised in a society that valued wealth and objects as symbols of status, and they often delayed happiness for the future."

Generation X, born between 1965 and 1980, came of age and witnessed economic uncertainty, recessions, and the end of the Cold War during their formative years. These experiences formed a pragmatic relationship with happiness, viewing it as something that can only be earned through hard work and delayed gratification.

woman, generations, gen x, happiness, psychology Generation X works themselves to the bone, in the hope of reaping rewards. Photo credit: Instagram (@drjudithjoseph)

In her Gen X get-up, a business suit worn straight home from the office, Dr. Joseph describes this generation's approach to happiness as thus:

"I work myself to the bone, but one day I'll have enough money in my bank to travel the world. I'll delay happiness until retirement."

Millennials: The meaning-seeking generation

Millennials represent a fundamental shift in the ways happiness is defined and pursued. Born between 1981 and 1996, unlike previous generations, Millennials prioritize meaningful work and experiences over material possessions.

"Millennials grew up in the age of internet convenience. They were the first generation to be born into an age of online access to platforms," Dr. Joseph explains. This unprecedented access to information and global connectivity shaped their worldview in profound ways. "They were also the first to have access to online knowledge and resources, so they search for a better life and meaning," she notes. "They are often overwhelmed with the idea of 'having it all' and they have high levels of financial stress, which makes happiness seem out of reach."

woman, generations, millennial, happiness, psychology Millennials changed the way we think about happiness. Photo credit: Instagram (@drjudithjoseph)

The Millennial approach to happiness often sounds like this: "I was just telling my therapist on our Zoom session that I can't afford to be happy. I have too much student loan debt."

Talk about accuracy.

Generation Z: The authentic generation

The youngest generation mentioned, Gen Z (born between 1997 and 2012), has the most complex, multi-faceted relationship to happiness. "Gen Z grew up in the age of social media where they connect in a digital age as digital natives," Dr. Joseph explains. "Their interactions online are just as valuable as interactions in person."

Happiness is deeply tied to authenticity and social justice for Zoomers. "They are deliberate about their choices to value their chosen community and set rigid boundaries and advocate openly for their preferences," Dr. Joseph notes. Gen Z has witnessed climate change, school shootings, political upheaval, and a global pandemic during their formative years, creating a unique perspective on what matters most.

woman, generations, gen z, happiness, psychology Gen Z is all about living in the moment. Photo credit: Instagram (@drjudithjoseph)

"They are fed up with the system that selects a small group for financial superiority and aren't afraid to leave a system that seems skewed for the wealthy," Dr. Joseph observes. This translates into a happiness philosophy that sounds like this: "Um, the world is melting, there's bad news everywhere. I'm just going to travel the world and be happy today because tomorrow isn't promised."

Your generation's experiences shaped you. That's okay.

Dr. Joseph's viral insights inspire us to recognize that happiness is not a one-size-fits-all concept; it's profoundly personal and shaped by generations. By embracing these differences, we can create empathetic workplaces, strengthen our families, and foster connected communities where everyone is empowered to thrive in their unique ways.


Gen X designated the 'worst grandparents' by Millennials

Generation X, typically the children of Baby Boomers born between the years of 1965-1980 tend to have a complicated reputation depending on who you ask. Some view them as a feral generation never to be spoken of poorly without consequence, while others view them as innovators pushing us into the future. But in recent years, Gen Xers have been dubbed the "worst grandparents" by social media users.

This multi-year conversation started when a video went viral calling Gen X out for being "terrible" grandparents, claiming that they never want to help with grandchildren. It didn't take long before other Millennials piled on to air their own grievances about Gen X grandparents. Most people criticizing the "new grandparents" were genuinely perplexed as to how they did not want to be more involved in the lives of their grandchildren.

Gen X; Gen X grandparents; absent grandparents; Gen X worst grandparents; Millennials; worst grandparents; Gen Z Family baking fun in the kitchen.Photo credit: Canva

Kylie Muse reveals in a video that she felt neglected by her Gen X parents growing up, saying, "It's quite a common theme for Gen X parents to be neglectful in some capacity and it's just crazy to me how more of them haven't learned from the past 20 to 30 years, instead of these grandparents seeing their kids having kids as an opportunity to restore the health in their relationships with their kids by showing up and helping them during the hardest transition of their lives, they would rather double down and compromise their relationship with that next generation. All for the sake of hyper-individualism and pride."

@kylies.muse

Gen x grandparents and their beloved empty nest 🥴 just say you hate having a family 😭 #grandparents #grandparentsoftiktok

The critique coming from the younger generation is not lost on Gen X, and they started coming out in force to respond with such vigor you'd think John Hughes had just announced the re-release of The Breakfast Club. It would seem that some of the people complaining of the lack of involvement have not considered that Gen X could have valid reasons for not immediately jumping in to take on grandparenting in the way some expect. A man by the name of John S. Blake gives a candid look into why Gen X was neglected as children and, in turn, became hype-independent at an early age.

"As a Gen X who's been on this earth long enough to have some hindsight I can tell you this, being independent at a young age is not a flex, what it actually means is capitalism is so brutal that our parents were forced to neglect their own children to stay alive. My generation was struggling so much that we had to leave our children unattended in order to produce enough so that we could afford to exist," Blake says.

@blackfluidpoet

Replying to @ellens0061 #foryoupage #homealone #fyp #foryou

But perhaps one of the most heart wrenching explanations comes from an elder Millennial who goes by the name Amazing Dea. In response to another Millennial who asks about Gen X being let off the hook, Dea shares, "Being as though you look like you might be a younger Millennial, let me go ahead and enlighten you. Generation X and older Millennials had to live through more than just this pandemic. We had the crack epidemic, we had the AIDS epidemic and let me tell you something, it was scary as f***."

Dea went on to explain that there were apartment complexes burned due to high populations of people with AIDS living in them and how they would witness people go from being completely normal to being addicted to crack in a matter of weeks. It seems that depending on socioeconomic status, Gen Xers lived wildly different lives with the common theme being growing up entirely too fast at an extremely young age.

Gen X; Gen X grandparents; absent grandparents; Gen X worst grandparents; Millennials; worst grandparents; Gen Z Three generations smiling by the sea.Photo credit: Canva

Another person kindly breaks down the confusion over why Gen X isn't rising to the occasion of being award-winning grandparents. In response to the criticism she replies, "We grew up in a different time, first of all. A lot of us, meaning me, Gen X, I was raised by boomers. A lot of us did not get raised by our grandparents. We were like the feral kids, like by 7 and 9 years old we were actually babysitting our brothers and sisters, alright."

The woman explains further in the video that Gen X doesn't want to raise their grandchildren or simply be babysitters, that there's a difference between expecting grandparents to be involved and expecting them to be babysitters.

@that1crazy72

Let’s take it a step further. You share DNA with your grandkids they are part of you not everyone gets the privilege of being a grandparent so if you are one take that as a blessing #genxgrandparents

In many of the response videos shared by Gen Xers, they certainly seem to love their grandchildren and children alike, but there's a discrepancy in expectation. The consensus of the forgotten generation seems to be that they had adult responsibilities much too early, were exposed to adult life experiences at a young age, and were often left to their own devices for long periods of time while also being told that their voices didn't matter.

While the argument seems to be around their lack of involvement as grandparents, they appear to be saying that they want to enjoy the freedom they didn't have as children, while being valued as a person and not a babysitter. In many follow up videos, Gen Xers gushed over their grandchildren and how they loved when they were around. It's just that they draw the line at raising them. Maybe for some, their experiences with their own childhood isn't enough to move Gen X out of the "worst grandparents" category, but for others it provides much needed context.

This article originally appeared in June.