Busch is giving free beer to people who rescue shelter dogs during the coronavirus crisis

One of the most uplifting stories to come out of the coronavirus epidemic has been the number of people who have fostered or adopted shelter dogs or cat over the past few weeks.
After the first few cases of COVID-19 began popping up in the U.S. animals shelters across the country put out pleas for people to adopt or foster a pet. The shelters feared many pet owners would become sick and would have to temporarily surrender their pets because of the virus.
They also feared their employees would become sick and they wouldn't be able to provide proper care for the animals.
The shelters' pleas combined with a lot of people suddenly having a lot of time on their hands made for a perfect storm that increased the number of dogs being adopted and fostered.

"They just want to help," Katy Hansen, spokesperson for the Animal Care Centers of New York City (ACC), said according to The Daily Beast. "Having another heartbeat in the apartment is so nice, and another reason to get up in the morning and take care of something, so the focus is not on you and how sad and sorry you are."
Busch is further encouraging people to adopt a dog at the Midwest Animal Rescue in Minnesota by offering a three-month supply of beer to the first 500 people to adopt or foster a dog.
"Everyone could use a companion for the couch right now," the brewery said on Twitter. "So if you foster (or adopt) a dog from Midwest Animal Rescue, we'll give you 3 months worth of Busch to enjoy by their side."
Entries must be received by April 25.
Everyone could use a companion for the couch right now. So if you foster (or adopt) a dog from Midwest Animal Rescue, we'll give you 3 months' worth of Busch to enjoy by their side. Go to https://t.co/S58CM3Z6OM to learn more.
RT to spread the word. https://t.co/2Afl5fhh9T pic.twitter.com/WebTTioZ2M
— Busch Beer (@BuschBeer) March 25, 2020
Three months worth of beer could mean a lot of different things depending on one's ability to suck back a cold one. Busch is giving away $100 gift cards — the cash equivalent of two 24 packs a month for three months.
"During these uncertain and lonelier times, people need an escape: cue the cute puppy memes and photos," a spokesperson for Busch told People magazine in a statement. "But as much as we need those cute puppy pics to help get us through social distancing, it's actually them who need us."
"Social distancing is better with a furry friend by your side and a cold beer in your hand," the spokesperson added.
Although Busch is only giving away the beer to people who adopt at a specific shelter in Minnesota, the promotion has gone viral so it's bound to inspire others to adopt throughout the country — free beer or not.
The number of people adopting and fostering dogs right now is encouraging but shelters aren't getting too excited. The coronavirus outbreak has caused an economic downturn and that usually corresponds with more people surrendering their dogs due to economic hardship.
"We're doing whatever we can to empty all of our shelter facilities," Lisa LaFontaine, chief executive officer of the Humane Rescue Alliance, said. "We don't know what's going to happen when the economic wave starts hitting."
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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.