This clever photo shoot delivers a hidden message about adopting pets.

Homeless animals are a major problem all over the world.

In the U.S., our shelters are jam-packed with millions of cats, dogs, and other furry friends in desperate need of a home. Sadly, far too many of them never find one.

But in recent years, a powerful slogan has caught on in a major way: "Adopt, don't shop."


Campaigns from places like PETA and the ASPCA encourage families to take home needy animals from shelters instead of buying designer pets from breeders. At least one recent survey shows that it might be working; the majority of Americans considering adding a pet to the family would reportedly be more likely to adopt from a shelter.

It's progress, at least.

Now the idea of adoption as a way to fight animal homelessness is making its way to other parts of the world.

India, for example — home to a mind-boggling 30 million or so stray dogs — is in desperate need of a way to shift the way people think about homeless animals.

That's why one organization staged a brilliant and emotional photo shoot to combat the problem.

The photos, shot by World for All, show happy families — two parents with a new baby, a young couple in love, a pair of giggling kids.

But there's something missing in each photo. Can you spot it?

All photos by McCann Worldgroup, Mumbai/World for All*, used with permission.

Let's zoom out for a better view.

Cool, huh?

The eye-catching ads were created to promote a giant Adoptathon in Mumbai and brought in a ton of extra foot traffic. According to PetaPixel, the Adoptathon was a big success, with over 40 homeless animals finding new homes in just one day.

Not to mention, the images were a big hit in the photography/design community and with internet users all over the world.

The message? Pets aren't accessories. They're members of our families.

They need food and shelter. They need affection. But most of all, they need your love.

If you've decided that something's "missing" from your own family and that a four-legged friend might just fill the void, just know there are millions of them out there with plenty of love to give right back.

All they need is a chance.

*Campaign by McCann Worldgroup, Mumbai, Prasoon Joshi, executive chairman and regional ED AP, Pradyumna Chauhan, national creative director, Sharmad Khambekar, creative director, Pranav Bhide, art director, Pranav Bhide, copywriter, Archit Gadiyar, copywriter, and Amol Jadhav, photographer.

True

When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

Vanna White appeared on "The Price Is Right" in 1980.

Vanna White has been a household name in the United States for decades, which is kind of hilarious when you consider how she gained her fame and fortune. Since 1982, the former model and actress has made millions walking back and forth turning letters (and later simply touching them—yay technology) on the game show "Wheel of Fortune."

That's it. Walking back and forth in a pretty evening gown, flipping letters and clapping for contestants. More on that job in a minute…

As a member of Gen X, television game shows like "Wheel of Fortune" and "The Price is Right" send me straight back to my childhood. Watching this clip from 1980 of Vanna White competing on "The Price is Right" two years before she started turning letters on "Wheel of Fortune" is like stepping into a time machine. Bob Barker's voice, the theme music, the sound effects—I swear I'm home from school sick, lying on the ugly flowered couch with my mom checking my forehead and bringing me Tang.

This video has it all: the early '80s hairstyles, a fresh-faced Vanna White and Bob Barker's casual sexism that would never in a million years fly today.

Keep Reading Show less