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Pop Culture

Trevor Noah and Roger Federer board the 'wrong train' in perhaps the greatest tourism ad ever

It's clever, funny and incredibly effective.

MySwitzerland/YouTube

Roger Federer and Trevor Noah filming a Swiss tourism ad

What do you get when you combine comedian Trevor Noah, tennis legend Roger Federer and the world famous clock-making, chocolate-brewing, Alpine-skiing symbol of neutrality, Switzerland?

Apparently, a delightfully charming train ride through the Swiss countryside and perhaps the greatest tourism ad ever made.

Both Noah and Federer shared a tourism ad they collaborated on for the Grand Train Tour of Switzerland, and people are loving it. It's one of those ads that people don't care is an ad because it doesn't really feel like an ad and it's so enjoyable to watch. (It's also incredibly effective—like, give us alllll the train rides through Switzerland, please.)

The ad plays like a mini-documentary of Noah and Federer filming a Swiss tourism ad gone wrong. The two men—both of whom are half-Swiss in real life—appear to hop on the wrong train while arguing about whether or not the ad they are filming is funny (or whether it even should be).

What follows is a tale involving Swiss punctuality, hospitality and stunning natural beauty, all wrapped up in wholesome hilarity.

Check it out:

Thousands of commenters have chimed in with how enjoyable and effective they found the ad:

"This clip is brilliant and I am definitely going to travel on that train in Switzerland in the near future. Excellent work," wrote one commenter.

"Usually, I hate tourism ads because they're always so clichéd and unoriginal, but this one hooked me from the beginning," shared another. "Switzerland is such a beautiful country, and this ad singlehandedly convinced me so. Looking forward to this train ride sometime in the future! :)"

"This is criminally short!" wrote another. "I wish for a full hour! I can’t seem to get enough of them."

Noah and Federer shared their experience making the video with Financial Times, and their "behind the scenes" stories are as delightful as the ad itself.

Federer, who is an official Switzerland Tourism Ambassador, shared how much he has enjoyed making Swiss tourism ads with Robert DeNiro, Anne Hathaway, and of course, Trevor Noah. He said the shoot with Noah brought him back to his own childhood.

"I was always on trains, leaving home, looking out of the window, seeing the trees and the fields go by and thinking, 'Will I be a good tennis player? Will I not? Will I win, will I not?'" he said.

Several parts of the ad point to how strict the Swiss are about being on time, and Noah shared that there were a few instances while filming when a train really did almost take off with them inside.

"They weren't even going to hold it for us," he said. "We were like, 'Oh, we're making an ad,' and then they were like, 'Yeah, and the train has a schedule.'"

"We were laughing," Noah said, imagining what would have happened if a train really had left with them on it. "Like, would that become the meta joke? Does that become the joke in the joke?"

If you enjoyed the train tour ad, take a few minutes to see Noah and Federer share how it came to be and how much fun they had making it.

This article originally appeared on 4.5.23

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Family

Flight attendant tired of seeing moms do all the work on flights asks dads to do better

"You do not have to do all the work. I hate to see it."

via Rahul Singh/Pexels and Electrosolar/Flickr

A flight attendant helping a mother and baby.

There is a significant trend happening right now on social media where women are calling out men for using “weaponized incompetence” as a way to avoid taking responsibility for their families.

Weaponized incompetence is when someone pretends they can't do a task correctly, so someone else ends up doing it instead. In families, this can create an unfair workload and reinforce traditional gender roles, leaving one person with more responsibility than they should have.

Obviously, there are many men out there who are pulling their own weight in their families, but those who live in the past and have no problem having their wives take on unnecessary burdens deserve to be called out.

Recently, a flight attendant on Reddit pointed out the unfair distribution of labor she sees when families take summer vacations. According to Yunghazel, she sees women doing all of the work with children on planes while the dads relax and enjoy the flight.

Some fathers even stay in first class while mom and the kids sit in coach.

“I am sick and tired of seeing the women doing all the work when she travels with her family,” she writes. “She is the one with the boarding passes, knows the seats, wrangles the children, and sits with them. Meanwhile, the husband/dad is sitting in a different row, kid-free, having the time of his life watching a movie.”

“The mom is taking care of the kids, has activities, snacks and does bathroom trips,” she continues. “Oh, and don’t even get me started on the ones who sit in First Class and leave their family in the back.”

She added that when she sees a father allowing his wife to relax on a flight, she will point it out. “I actually complimented one father who was amazing with his 3 kids and the mom was able to relax with a drink and assist as needed,” she wrote. “He was shocked when I told him it was a rare case and lovely to see. He said, ‘I’m just being a dad.’”

She finished the post by asking women to demand to be treated as equals when flying with their families. “Ladies, I am begging you. If you are going on a family vacation this summer, set some travel expectations on how you can tackle the plane ride with your partner so it’s an enjoyable experience. You do not have to do all the work. I hate to see it,” she concluded her post.

The post resonated with many women whose husbands who didn’t pull their own weight on trips.

“I hated trips when I was married and had young kids for this very reason. It was vacation for everyone but me. I spent the entire time minding kids, managing everything, making sure things were figured out, managing a man-baby's emotions and being denied enough sleep to function,” whoinvitedthesepeopl wrote.

“I had a mini meltdown a few years ago because my husband checked us in and sat both kids with me and himself in the aisle seat across,” Treelakerockcloud added. “So while he would be close the bulk of the plane parenting would fall on me. He said that’s because we ‘always did it this way.’”

Many gendered double standards are so deeply ingrained into American society that we have a difficult time noticing them, whether we’re the man hiding behind weaponized incompetence or the woman behaving as mothers have traditionally.

Only when people speak up and point out these forms of inequality will we begin to see some change. That’s why posts like Yunghazel’s are important. Sometimes, someone must point out the obvious to start a conversation that we’ve been waiting too long to have.

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travel
Joy

A lesson in sustainability from a single trail at the end of the world

A stunning Patagonia trail is getting a major makeover so hikers can enjoy the landscape without harming it.

Photos by Annie Reneau

The Base Torres trail offers gorgeous views through Torres Del Paine National Park.

Shortly after leaving the Punta Arenas airport, our van driver points out the window and says in a distinct Chilean accent, "That's where the Pacific meets the Atlantic." Gazing out at the Strait of Magellan, which I'd only ever seen on a map, it hits home that we are farther south than 99.9% of the Earth's population—quite literally at the end of the inhabited world. Five hours later, after passing herds of emus, flamingoes and guanacos (a relative of llamas), we reach Torres Del Paine National Park, the crown jewel of Chilean Patagonia.

I live in the Pacific Northwest and am no stranger to beautiful places, but Patagonia is on another level. One person here called it "savage beauty," which is a perfect description—raw and rugged mountains, glaciers, lakes, forests, and prairieland on all sides at all times, with barely a sign of civilization. Torres Del Paine offers up close views of Grey Glacier, part of the Southern Patagonia Ice Field, the third largest freshwater reserve on Earth.

jagged blue glacierGrey Glacier, part of the Southern Patagonia Ice FieldsPhotos by Annie Reneau

If there's any place that'll make you fall head over heels for our gorgeous planet, it's Patagonia.


I've come to Torres Del Paine National Park to witness this beauty and to see how Las Torres Patagonia's "10 Volunteers for 10 Days" ecotourism contest played out. Las Torres is a privately owned reserve nestled inside the national park, and as part of their ongoing sustainability efforts, they are rebuilding a hiking trail that leads to the park's iconic granite towers. Las Torres offered 10 voluntourists the opportunity to visit the reserve and help work on the trail. I accompanied the winners during the second week of April—peak autumn color time—to see firsthand why sustainable trail-building matters.

hotel sitting in front of a mountain

The Las Torres Hotel sit s just inside Torres Del Paine National Park.

Las Torres

First, I got to experience the old trail, a 12.5 miles (20 km) round-trip hike to and from Base Torres, the base of the towers. It's not easy, requiring a trek up and down 3,000 feet in elevation, but it is absolutely stunning. Imagine being surrounded by scenery like this with the occasional majestic Andean condor soaring overhead:

mountain views with fall colors

The fall colors in Patagonia were striking against the gray rock.

Photos by Annie Reneau

The hike takes you up mountainsides, through forests, across rivers, past waterfalls and finally up a steep boulder climb.

a river running along a forest

Every lake and river is a different shade of blue, green or gray.

Photos by Annie Reneau

The trek ends at three huge granite towers flanked by a glacier with a bright turquoise lake greeting you like a scene from another planet. This is Base Torres.

large granite towers over a turquoise lake

Base of the towers—Base Torres—at the top of the hike

Photos by Annie Reneau

The Base Torres trail is one of the most popular hikes in the park, and it sees a good percentage of the 250,000 visitors who visit Torres Del Paine each year. The problem is, it was never meant to be a hiking trail in the first place. Carved decades ago by cattle ranchers on horseback, the trail was created before the national park without any real thought to sustainability. Both human use and natural erosion have badly damaged the trail, making it incompatible with the protection and preservation of the natural landscape.

The goal is to make the trail both sustainable and accessible, minimizing human impact on the land while still allowing people to enjoy the park. I had no idea what went into creating a sustainable trail, but there's a lot, from slope to drainage to impact on natural vegetation. Patagonia's weather plays a big role in erosion as well, with strong winds and snowy winters that have to be taken into consideration. The new trail takes a different path than the old one, with a more gradual ascent and more up-close views of the Ascencio Valley and river, and offers a wider and more comfortable climb.

a rocky trail

The old horse trail is eroded and treacherous in places.

Photo by Annie Reneau

The trail rebuild is a huge, collaborative project between Las Torres, the park, international conservation and trail experts (such as Shuswap Trail Alliance and Conservation VIP) and others. For the past two years, both professional crews and volunteers have done the slow, manual labor required to build a trail in the wilderness, and there's still a ways to go.

"It's a colossal job. We need all the help we can get," Las Torres CEO Josian Yaksic tells me. The Las Torres Reserve has belonged to Yaksic's family for several generations, starting as a small, independent farm and growing into a multi-faceted business tied to the national park. Yaksic emphasizes that Las Torres takes responsible stewardship of the land seriously, protecting Patagonia while helping people enjoy it. That commitment becomes more and more apparent the more time I spend talking with the people who live and work on the reserve.

As I learn about the trail project and other sustainability efforts of Las Torres, I'm struck by how their conservation work is driven by two key elements of success: caring and collaboration. Conservation isn't a political talking point here; it's a way of life inspired by caring for such a beautiful place. And that genuine love for the land fuels a shared vision that invites collective action. Back home, we tend to place responsibility largely on the backs of individuals and their individual choices. Here, it's clear that collaborative efforts aren't seen as just nice to have, but rather must-haves in creating a unified system of sustainability.

people using hoes and other tools to build a trail

Volunteers working on the new Base Torres trail (left) and walking the new trail (right)

Photos by Annie Reneau

The volunteers who worked on the trail noted that as well.

"It was eye opening to see how Las Torres along with the other organizations involved took something that is a big task and most hikers don’t blink an eye at, and said this is unacceptable and that they are going to change it," shares Amanda Bjorge, a contest winner from Minnesota. "Seeing the trail that Las Torres and AMA [a non-profit NGO helping with the trail rebuild] are working on, the difference is astonishing. While the old trail is clearly a horse path, the new trail is made with so much careful thought and calculation into not just who will be traveling on it, but the effect that the elements may have on it."

Patricia McGuire says her experience working on the trail showed her how passionate the Las Torres staff are about conservation. "This is the kind of work that requires sharing knowledge and building community," she says. "It’s necessary to spread awareness of why sustainable trails are important in order for the work to continue happening."

"The people of Las Torres know so much about the land and its history, and they’re passionate about it too, which really invites you to immerse yourself in the knowledge," shares Angela Hrari from New York. "A majority of the food eaten at the hotel is grown on the premise to cut down on all the excess waste needed to transport food to remote areas. Every person I met had such deep reverence for the land, ensuring that we were leaving no trace and respecting the wildlife." She adds that the new trail "ensures not only that differently abled bodies are going to have an easier time accessing hikes, but also many people for many generations to come can enjoy this land without the fear of turning it into an at-risk destination."

Jon Moser, from Boulder, Colorado, says it was "amazing" to see the commitment to sustainability in Las Torres's partnerships with conversation groups. "The entire hotel is a sustainability machine, harvesting from their gardens to create their menus, eliminating their use of plastic, and even using glacial runoff to distill their own gin," Moser says. "Because I build trails for a living, this opportunity was obviously an immediate attraction, but getting the chance to be a part of trail construction that has been happening for the past two years was truly special."

Some might wonder: Couldn't people just not go to Patagonia at all and save the tourism impact rather than just trying to mitigate it? Sure. But it's in our nature to explore nature, and we're never going to be able to stop people from traveling to see naturally beautiful places. Sustainability is about balance, which includes balancing human activity with the needs of nature. When done responsibly, visiting and enjoying Earth's wonders can not only nurture a love for our planet, which inspires greater conservation efforts to protect it, but also help us collaborate and learn from one another to improve those efforts as well.


The author was invited to Torres Del Paine as a guest of Las Torres Reserve. Las Torres did not review this article prior to publication.

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Education

The surprising places you can't flush toilet paper, even with fully flushing toilets

Greece, Thailand and dozens of other countries have fully flushing toilets but "no flushing the TP" rules.

Photo by Miriam Alonso/Pexels

Even with fully flushing toilets, you can't always flush toilet paper.

In the U.S., it's normal in women's restrooms to see signs that say "Do not flush feminine products," so if you're traveling internationally and you see a sign that says not to flush paper down the toilet, you might assume it means the same thing.

It doesn't. If you're traveling abroad and you see a "no paper in the toilet" sign, it usually means all paper—including the toilet paper you use to wipe with.

My first time experiencing this reality was in Indonesia. The friend I was visiting lived in a large luxury home, modern in every way—except you had to toss your toilet paper into a bin instead of flushing it. Even rustic campsite pit toilets in the U.S. allow you to put toilet paper in them, so it went against every instinct I had not to toss the TP in the toilet after using it and put it in the little bin next to the toilet instead.

Then I encountered the same thing in Thailand, then in Greece, then in Patagonia in South America. These were all places with American-style flushing toilets, so it was unexpected that TP flushing was a no-no. If this is the norm in such vastly different regions, how common is "no TP flushing" around the world?

Surprisingly common for the 21st century, actually. As many advancements as we've made in engineering and technology, there are still lots of established plumbing systems underground that don't handle anything other than onesies and twosies very well.

For people from always-flush-the-TP countries, the inability to flush toilet paper can come as a shock, especially when the toilets seem no different than the ones at home. It's confusing that the toilet paper will physically flush down at the source, it just shouldn't be flushed because of what can happen on down the line.

In Greece, for example, the plumbing pipes are only two inches in diameter, compared to four inches in the U.S., which means paper clogs the pipes much more easily. Our Airbnb host in Athens told us if we smell a terrible sewage smell and hear a big motor running somewhere in the neighborhood, it's because people had flushed toilet paper and the sewage system had to be pumped. Brazil apparently has plumbing similar to Greece, and there are plenty of other countries in the same boat.

map of the world

Where in the world can you flush your toilet paper?

mindofahitchhiker.com

So where are all of these countries? Well, hard to say exactly, as the most recent map I've seen (from mindofahitchiker.com above) is from 2017 based on information from 2012, and things may have changed in some of those countries by now. On this map, the green countries are safe to flush, the orange are "it depends" and the red are generally no-flushers.

Most places where you can't flush paper have signs saying so, but sometimes they're in another language and sometimes there just aren't signs because the assumption is that you know. Thankfully, mindofahitchhiker.com also offers a handy "Flush or not to flush?" flowchart to help you figure it out:

Should you flush the toilet paper

Find out more at mindofahitchhiker.com

Surprisingly, putting TP in a bin isn't as disgusting as I imagined it would be, nor is it stinky like I assumed it would be. In Indonesia and Thailand, nearly all toilets had a "bum gun"—a handheld water sprayer attached to a hose that hung on the side of the toilet—which helped everything feel a bit cleaner on that front. (I loved it so much I bought one to install at home after my trip.) But even without the hoses, the TP bins have plastic liners and usually fliptop lids you open with your foot, so it doesn't really feel as unsanitary as it sounds. And those bins appeared to be emptied frequently almost everywhere I was, so it wasn't any grosser of an experience than using a public restroom in the U.S. (There's also a generally expected level of courtesy, it seems, to make sure your used TP is folded or wadded in such a way as to not gross out other people.)

It may not be ideal and it may fly in the face of our normal habits, but I'm sure we'd all agree that plumbing working properly is important. So if you're traveling to country you've never been to before, do a little research, follow the toilet signs, and when in doubt, toss instead of flush. The locals will thank you.

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