Duran Duran's new luxury perfume is unintentionally making fans think of a very dirty word
"Every time I see the name ... I see another word. I can’t be the only one who feels this way."

Duran Duran's new luxury perfume really sounds like something else entirely
For many of us Duranies, the pop band Duran Duran has held a top spot in our hearts over the years. We love the music, the videos, the groovy Nile Rodgers-inspired John Taylor bassline, and the delightfully bonkers lyrics, often brought to us by front man Simon Le Bon (though, over the decades, other bandmates have offered lyric collaborations),
In fact, there are entire Reddit threads dedicated to the seemingly nonsensical nature of their lyrics. One fan eloquently advises, "I would suggest you study poetry and the poets that influenced Simon. Do they 'mean' anything in a literal sense? Not really, nor are they supposed to. He’s said before that he was highly influenced by impressionistic poetry, and one of his favorite poets was Wilfred Owen. A couple of other obvious ones are T.S. Eliot, and I believe the great metaphysical poet John Donne."

One such lyric is from one of their most popular hits, "Hungry Like the Wolf," from their second studio album, Rio, released in 1982. While the entire band (which consisted of Simon Le Bon, John Taylor, Nick Rhodes, Roger Taylor, and Andy Taylor at the time) is credited with writing the song, it's widely believed that Simon had the most influence on the words. "Smell like I sound," he sang, while clad in a khaki "safari" suit, a fedora, and a shirt unbuttoned so far down that his many necklaces glistened in the swamps of Sri Lanka.
- YouTubewww.youtube.com
But it often begged the question: How DO they smell? If it’s like they sound, then it must be pretty awesome. Well, now we have an actual answer to that question. Duran Duran has released two unisex scents in collaboration with the Italian fragrance perfumery Xerjoff. And a few folks online are having a fun time with its name. But we'll come back to that.
One scent, NeoRio, can be purchased in four different-colored flacons: pink, green, orange, or yellow. According to the Xerjoff website, it contains notes of "candied fig and rum with the sparkling freshness of elemi absolute, before unfolding with the fiery warmth of saffron and the elegance of soft rose oil, all anchored by the creamy richness of Tonka bean and the timeless depth of balsam from Peru." Not sure whether to wear it, eat it, drink it, or just listen to it, but it goes for nearly 400 USD a pop.
At the same price point, Xerjoff is also offering Black Moonlight, a heavier scent where "Bergamot and mandarin awaken the senses, whilst saffron, lavender, sambac jasmine, and hazelnut envelop the senses in an intimate embrace. It’s all grounded by the base notes of patchouli, vetiver, tonka bean, and benzoin to create a sensual, timeless scent that mirrors Duran Duran’s legacy: constantly transforming yet introspective—a harmonious blend of art, innovation, and emotion." Now that's a good sell.
The issue on Reddit? Fans have thoughts about the name of the perfumery. On the subreddit r/DuranDuran, someone posted a "New Duran Duran Perfume" thread. The first comment comes in hot: "Every time I see the name of this company, I see another word. I can’t be the only one who feels this way." This gets over 50 upvotes, with many Redditors in agreement.
Though some defend the company: "Xerjoff is a highly regarded perfumier. Also, damned expensive." But after a few more in the comments use creative and descriptive ways to explain how the mind tends to trick us into reading Xerjoff in a less-than-savory way, it really just comes down to the cost. "I think I’ll stay with the way I think they smell like. Too expensive for me."
The comments even come up on Duran Duran's official TikTok page.
@duranduran @Xerjoff x Duran Duran x LDN. The night took place in Lost City, a secret London location. Here’s a sneak peek….share at your highest discretion. #xerjoff #duranduran #NeoRio #blackmoonlight #london
Xerjoff, for what it's worth, is an extremely popular and well-reviewed perfumery. And in the words of keyboardist Nick Rhodes on their website, they created the scents with the same standards as they approach their over 40-year career. "We realized we were striving to achieve similar criteria as we do when writing songs—ultimately aiming for something seductive, unique, and irresistible.”
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Student smiling in a classroom, working on a laptop.
Students focused and ready to learn in the classroom.
Fish find shelter for spawning in the nooks and crannies of wood.
Many of these streams are now unreachable by road, which is why helicopters are used.
Tribal leaders gathered by the Little Naches River for a ceremony and prayer.

Communications expert shares the perfect way to gracefully shut down rude comments
Taking the high ground never felt so good.
A woman is insulted at her job.
It came out of nowhere. A coworker made a rude comment that caught you off guard. The hair on the back of your neck stands up, and you want to put them in their place, but you have to stay tactful because you're in a professional setting. Plus, you don't want to stoop to their level.
In situations like these, it helps to have a comeback ready so you can stand up for yourself while making making sure they don't disrespect you again.
Vince Xu, who goes by Lawyer Vince on TikTok, is a personal injury attorney based in Torrance, California, where he shares the communication tips he's learned with his followers. Xu says there are three questions you can ask someone who is being rude that will put them in their place and give you the high ground:
Question 1: "Sorry, can you say that again?"
"This will either make them have to awkwardly say the disrespectful remark one more time, or it'll actually help them clarify what they said and retract their statement," Xu shares.
Question 2: "Did you mean that to be hurtful?"
The next step is to determine if they will repeat the disrespectful comment. "This calls out their disrespect and allows you to learn whether they're trying to be disrespectful or if there's a misunderstanding," Xu continues.
Question 3: "Are you okay?"
"What this does, is actually put you on higher ground, and it's showing empathy for the other person," Xu adds. "It's showing that you care about them genuinely, and this is gonna diffuse any type of disrespect or negative energy coming from them."
The interesting thing about Xu's three-step strategy is that by gracefully handling the situation, it puts you in a better position than before the insult. The rude coworker is likely to feel diminished after owning up to what they said, and you get to show them confidence and strength, as well as empathy. This will go a lot further than insulting them back and making the situation even worse.
Xu's technique is similar to that of Amy Gallo, a Harvard University communications expert. She says that you should call out what they just said, but make sure it comes out of their mouth. "You might even ask the person to simply repeat what they said, which may prompt them to think through what they meant and how their words might sound to others," she writes in the Harvard Business Review.
More of Gallo's suggested comebacks:
“Did I hear you correctly? I think you said…”
“What was your intention when you said…?”
“What specifically did you mean by that? I'm not sure I understood.”
“Could you say more about what you mean by that?”
Ultimately, Xu and Gallo's advice is invaluable because it allows you to overcome a negative comment without stooping to the other person's level. Instead, it elevates you above them without having to resort to name-calling or admitting they got on your nerves. That's the mark of someone confident and composed, even when others are trying to take them down.