5 clever Super Bowl ads that had messages way bigger than football.

All Super Bowl ads are not created equal.

Families gathered around TVs across America to watch the biggest day on the sports calendar Sunday night: the Commercial Bowl.

Yes, a relatively important football game played out between the ads — congrats, Denver Broncos! — but for many of us, Super Bowl 50's real magic happened during the commercial breaks (and when Beyoncé slayed the halftime show in powerfully political fashion).

While plenty of the commercials deserve a thumbs up for a variety of reasons, here are five especially powerful ones that had important messages that last long past their air time:


1. NFL dads helped their daughters do their hair. It was adorable, and important.

Turns out, braiding your kids' hair can be a bit tricky — even if you're an NFL star. Take Pittsburgh Steeler DeAngelo Williams. He may be a beast on the football field, but even he struggles to understand "why they make ... barrettes so complicated."

Williams was one of three NFL stars who were part of Pantene's "Strong Is Beautiful" ad, encouraging fathers to spend quality time with their daughters. After all, dads can play a big role in shaping their daughter's self-esteem. If even just one dad penciled in some quality time with their young one after watching, I'd say the (millions of) ad dollars spent by Pantene was worth it.

2. Helen Mirren slammed drunk drivers in hilarious fashion. But the message was about more than a laugh.

Don't. Drink. And. Drive. If my serial periods don't stop you, maybe "notoriously frank and uncensored British lady " Helen Mirren will.

She was featured in an ad-meets-PSA for Budweiser that attempted to put drunk drivers in their place — and that place is anywhere but the driver's seat. Because, laughing aside, drunk driving's no joke; on average, it kills about 27 people in the U.S. every day.

Take a hint from snarky Mirren: Take a cab. Crash at a friend's. Do anything except drive drunk.

3. Serena Williams and Abby Wambach want you to think outside the box when it comes to cars (and life).

A "chick" car. A "gay" car. A "cute" car. A "slow" car. Mini Cooper doesn't care what you call the car, apparently — they just want you to find your ride.

In its ad featuring tennis queen Serena Williams and openly gay soccer champ Abby Wambach, viewers were challenged to "defy labels" when scoping out their next vehicle. Because who wants to fit into a box, anyway? It's a clever message that applies to cars ... and basically everything else in life.

Side note: It is super refreshing to see women — who aren't being objectified — in car ads. More of that, please.

4. The No More campaign reminded viewers domestic abuse doesn't take a break for the Super Bowl. In fact, the opposite can happen.

Not every Super Bowl commercial was all fun and games. For what was probably the most gripping ad this year, the No More campaign aired a 30-second spot encouraging folks to recognize the signs of domestic violence amongst their loved ones and speak up when a friend or family member needs them.

The ad was a powerful reminder that domestic abuse doesn't pause for an evening of celebration like the Super Bowl — in fact, some research suggests domestic abuse can even spike around large-scale sporting events. On average, about 24 people per minute fall victim to violence, rape, or stalking by a partner in the U.S.

It's no news the NFL has taken (much-deserved) heat in recent years for failing to properly handle domestic abuse cases among its players. And some have pointed to No More's Super Bowl PSAs — which came to be through the group's partnership with the NFL — as more of a public relations maneuver for the league as opposed to an authentic commitment to help curb domestic violence. There's probably some truth to that.

Still, one 30-second spot is better than nothing when it comes to shedding light on such a critical issue. As the PSA notes, you can text HELP to 94543 if you're in need of support.

5. A body spray commercial kicked the backward ways we perceive masculinity right to the curb.

Remember all the Axe ads that implied their body spray could turn bros into chick magnets? Yeah, they were obnoxious.

The bad news: You'll probably never be able to completely erase all of that objectification from your memory. The good news: Axe has finally grown up, and its new ad shows it.

In the Find Your Magic campaign, Axe Grooming encourages guys to be themselves, free of all those real man stereotypes that prove just how fragile masculinity can be. In the spot, guys who, say, love their large nose or flaunt their big brains or rock their high heels on the dance floor are the new faces for the brand — not shirtless dudes with six-packs.

"Who needs some other thing, when you got your thing?" the narrator asks in the spot, which has garnered praise for its inclusiveness. Clearly, Axe has gotten the memo: Authenticity is in. Conforming to backward gender norms? Not so much.

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Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

Cities

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

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via EarthFix / Flickr

What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

Planet

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

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