5 clever Super Bowl ads that had messages way bigger than football.
All Super Bowl ads are not created equal.
Families gathered around TVs across America to watch the biggest day on the sports calendar Sunday night: the Commercial Bowl.
Yes, a relatively important football game played out between the ads — congrats, Denver Broncos! — but for many of us, Super Bowl 50's real magic happened during the commercial breaks (and when Beyoncé slayed the halftime show in powerfully political fashion).
While plenty of the commercials deserve a thumbs up for a variety of reasons, here are five especially powerful ones that had important messages that last long past their air time:
1. NFL dads helped their daughters do their hair. It was adorable, and important.
Turns out, braiding your kids' hair can be a bit tricky — even if you're an NFL star. Take Pittsburgh Steeler DeAngelo Williams. He may be a beast on the football field, but even he struggles to understand "why they make ... barrettes so complicated."
Williams was one of three NFL stars who were part of Pantene's "Strong Is Beautiful" ad, encouraging fathers to spend quality time with their daughters. After all, dads can play a big role in shaping their daughter's self-esteem. If even just one dad penciled in some quality time with their young one after watching, I'd say the (millions of) ad dollars spent by Pantene was worth it.
2. Helen Mirren slammed drunk drivers in hilarious fashion. But the message was about more than a laugh.
Don't. Drink. And. Drive. If my serial periods don't stop you, maybe "notoriously frank and uncensored British lady " Helen Mirren will.
She was featured in an ad-meets-PSA for Budweiser that attempted to put drunk drivers in their place — and that place is anywhere but the driver's seat. Because, laughing aside, drunk driving's no joke; on average, it kills about 27 people in the U.S. every day.
Take a hint from snarky Mirren: Take a cab. Crash at a friend's. Do anything except drive drunk.
3. Serena Williams and Abby Wambach want you to think outside the box when it comes to cars (and life).
A "chick" car. A "gay" car. A "cute" car. A "slow" car. Mini Cooper doesn't care what you call the car, apparently — they just want you to find your ride.
In its ad featuring tennis queen Serena Williams and openly gay soccer champ Abby Wambach, viewers were challenged to "defy labels" when scoping out their next vehicle. Because who wants to fit into a box, anyway? It's a clever message that applies to cars ... and basically everything else in life.
Side note: It is super refreshing to see women — who aren't being objectified — in car ads. More of that, please.
4. The No More campaign reminded viewers domestic abuse doesn't take a break for the Super Bowl. In fact, the opposite can happen.
Not every Super Bowl commercial was all fun and games. For what was probably the most gripping ad this year, the No More campaign aired a 30-second spot encouraging folks to recognize the signs of domestic violence amongst their loved ones and speak up when a friend or family member needs them.
The ad was a powerful reminder that domestic abuse doesn't pause for an evening of celebration like the Super Bowl — in fact, some research suggests domestic abuse can even spike around large-scale sporting events. On average, about 24 people per minute fall victim to violence, rape, or stalking by a partner in the U.S.
It's no news the NFL has taken (much-deserved) heat in recent years for failing to properly handle domestic abuse cases among its players. And some have pointed to No More's Super Bowl PSAs — which came to be through the group's partnership with the NFL — as more of a public relations maneuver for the league as opposed to an authentic commitment to help curb domestic violence. There's probably some truth to that.
Still, one 30-second spot is better than nothing when it comes to shedding light on such a critical issue. As the PSA notes, you can text HELP to 94543 if you're in need of support.
5. A body spray commercial kicked the backward ways we perceive masculinity right to the curb.
Remember all the Axe ads that implied their body spray could turn bros into chick magnets? Yeah, they were obnoxious.
The bad news: You'll probably never be able to completely erase all of that objectification from your memory. The good news: Axe has finally grown up, and its new ad shows it.
In the Find Your Magic campaign, Axe Grooming encourages guys to be themselves, free of all those real man stereotypes that prove just how fragile masculinity can be. In the spot, guys who, say, love their large nose or flaunt their big brains or rock their high heels on the dance floor are the new faces for the brand — not shirtless dudes with six-packs.
"Who needs some other thing, when you got your thing?" the narrator asks in the spot, which has garnered praise for its inclusiveness. Clearly, Axe has gotten the memo: Authenticity is in. Conforming to backward gender norms? Not so much.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.