This adorable daddy-daughter Super Bowl ad will give you all the feels.

Watch these NFL players give the 'dad-do' to their daughters.

We know that football players rely on toughness to make it through a season. Now a few of them are going to face their toughest challenge yet.

It doesn't matter if you're a mom or dad. Styling your daughter's hair can be pretty challenging. 

\n\n

And it's easy to forget that a lot of NFL players — giant men who run into other giant men for a living — are also dads. They have lives at home. Many of them are even raising tiny female humans who have hair that needs taming.


\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

So Pantene stepped up its game by inviting three NFL players to style their daughters' hair for its "Strong Is Beautiful" campaign for its upcoming Super Bowl commercial.  Here's how it went down.

First up was DeAngelo Williams from the Pittsburgh Steelers and his daughter Rhiya.

Rhiya was ready for her daddy to do his thing. Images via Pantene/YouTube.

He struggled a bit in the beginning and admits that carrying a football is easier than styling hair because "I have help running through that defensive line." 

\n\n

He persevered, and Rhiya was pretty pleased with the results.

Boom.

Next was Benjamin Watson of the New Orleans Saints and his daughter Grace.

Grace was ready for her chance to sit in the hot seat.

Grace expressed that she was excited and a bit nervous, but Benjamin was ready to dive in.

\n\n

"It's fun to do something new and spend this time with my daughter," he said.

\n\n

After a little bit of time, Grace was styled up in a pair of twin braids and was happy with the results.

Another satisfied customer.

Last, but not least, was Jason Witten of the Dallas Cowboys and his daughter Landry.

Jason is known for his great hands on the football field, but how "great" are they when it comes to styling Landry's hair?

Jason admits that Landry's mom has the skills when it comes to making her hair look pretty. He also readily admits that "catching a touchdown pass is easier than creating a beautiful braid."

\n\n

Of the three dads, Jason probably struggled the most — but props to the dude for sticking with it. 

\n\n\n\n\n\n\n\n\n\n

The end result? Adorable pigtails for his adorable little girl. 

That is one happy toddler.

At the end of the day, little girls care more about the quality time they spend with their daddies than the hairdos created for them.

Yes, this is an absolutely adorable commercial, and I wouldn't fault anyone for experiencing a severe case of sweaty eyeballs after watching it, but a deeper message shouldn't be ignored.

\n\n

The role that dads play in the lives of their daughters in terms of their self-esteem, body image, and future relationships is huge. Kudos to Pantene for recognizing that and putting this message on display for millions of viewers to watch. 

\n\n\n\n\n\n

Speaking of watching, you can check out a sneak peek of the commercial here. 

More

Disney has come under fire for problematic portrayals of non-white and non-western cultures in many of its older movies. They aren't the only one, of course, but since their movies are an iconic part of most American kids' childhoods, Disney's messaging holds a lot of power.

Fortunately, that power can be used for good, and Disney can serve as an example to other companies if they learn from their mistakes, account for their misdeeds, and do the right thing going forward. Without getting too many hopes up, it appears that the entertainment giant may have actually done just that with the new Frozen II film.

According to NOW Toronto, the producers of Frozen II have entered into a contract with the Sámi people—the Indigenous people of the Scandinavian regions—to ensure that they portray the culture with respect.

RELATED: This fascinating comic explains why we shouldn't use some Native American designs.

Though there was not a direct portrayal of the Sámi in the first Frozen movie, the choral chant that opens the film was inspired by an ancient Sámi vocal tradition. In addition, the clothing worn by Kristoff closely resembled what a Sámi reindeer herder would wear. The inclusion of these elements of Sámi culture with no context or acknowledgement sparked conversations about cultural appropriation and erasure on social media.

Frozen II features Indigenous culture much more directly, and even addressed the issue of Indigenous erasure. Filmmakers Jennifer Lee and Chris Buck, along with producer Peter Del Vecho, consulted with experts on how to do that respectfully—the experts, of course, being the Sámi people themselves.

Sámi leaders met with Disney producer Peter Del Vecho in September 2019.Sámediggi Sametinget/Flickr

The Sámi parliaments of Norway, Sweden and Finland, and the non-governmental Saami Council reached out to the filmmakers when they found out their culture would be highlighted in the film. They formed a Sámi expert advisory group, called Verddet, to assist filmmakers in with how to accurately and respectfully portray Sámi culture, history, and society.

In a contract signed by Walt Disney Animation Studios and Sámi leaders, the Sámi stated their position that "their collective and individual culture, including aesthetic elements, music, language, stories, histories, and other traditional cultural expressions are property that belong to the Sámi," and "that to adequately respect the rights that the Sámi have to and in their culture, it is necessary to ensure sensitivity, allow for free, prior, and informed consent, and ensure that adequate benefit sharing is employed."

RELATED: This aboriginal Australian used kindness and tea to trump the racism he overheard.

Disney agreed to work with the advisory group, to produce a version of Frozen II in one Sámi language, as well as to "pursue cross-learning opportunities" and "arrange for contributions back to the Sámi society."

Anne Lájla Utsi, managing director at the International Sámi Film Institute, was part of the Verddet advisory group. She told NOW, "This is a good example of how a big, international company like Disney acknowledges the fact that we own our own culture and stories. It hasn't happened before."

"Disney's team really wanted to make it right," said Utsi. "They didn't want to make any mistakes or hurt anybody. We felt that they took it seriously. And the film shows that. We in Verddet are truly proud of this collaboration."

Sounds like you've done well this time, Disney. Let's hope such cultural sensitivity and collaboration continues, and that other filmmakers and production companies will follow suit.

Culture

Gerrymandering is a funny word, isn't it? Did you know that it's actually a mashup of the name "Gerry" and the word "salamander"? Apparently, in 1812, Massachusetts governor Elbridge Gerry had a new voting district drawn that seemed to favor his party. On a map, the district looked like a salamander, and a Boston paper published it with the title The GerryMander.

That tidbit of absurdity seems rather tame compared to an entire alphabet made from redrawn voting districts a century later, and yet here we are. God bless America.

Keep Reading Show less
Democracy
Facebook / Maverick Austin

Your first period is always a weird one. You know it's going to happen eventually, but you're not always expecting it. One day, everything is normal, then BAM. Puberty hits you in a way you can't ignore.

One dad is getting attention for the incredibly supportive way he handled his daughter's first period. "So today I got 'The Call,'" Maverick Austin started out a Facebook post that has now gone viral.

The only thing is, Austin didn't know he got "the call." His 13-year-old thought she pooped her pants. At that age, your body makes no sense whatsoever. It's a miracle every time you even think you know what's going on.

Keep Reading Show less
popular
Wikipedia

Women in country music are fighting to be heard. Literally. A study found that between 2000 and 2018, the amount of country songs on the radio by women had fallen by 66%. In 2018, just 11.3% of country songs on the radio were by women. The statistics don't exist in a vacuum. There are misogynistic attitudes behind them. Anyone remember the time radio consultant Keith Hill compared country radio stations to a salad, saying male artists are the lettuce and women are "the tomatoes of our salad"...? Air play of female country artists fell from 19% of songs on the radio to 10.4% of songs on the radio in the three years after he said that.

Not everyone thinks that women are tomatoes. This year's CMA Awards celebrated women, and Sugarland's Jennifer Nettles saw the opportunity to bring awareness to this issue and "inspire conversation about country music's need to play more women artists on radio and play listings," as Nettles put it on her Instagram. She did it in a uniquely feminine way – by making a fashion statement that also made a statement-statement.

Keep Reading Show less
popular