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This adorable daddy-daughter Super Bowl ad will give you all the feels.

Watch these NFL players give the 'dad-do' to their daughters.

This adorable daddy-daughter Super Bowl ad will give you all the feels.

We know that football players rely on toughness to make it through a season. Now a few of them are going to face their toughest challenge yet.

It doesn't matter if you're a mom or dad. Styling your daughter's hair can be pretty challenging. 

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And it's easy to forget that a lot of NFL players — giant men who run into other giant men for a living — are also dads. They have lives at home. Many of them are even raising tiny female humans who have hair that needs taming.


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So Pantene stepped up its game by inviting three NFL players to style their daughters' hair for its "Strong Is Beautiful" campaign for its upcoming Super Bowl commercial.  Here's how it went down.

First up was DeAngelo Williams from the Pittsburgh Steelers and his daughter Rhiya.

Rhiya was ready for her daddy to do his thing. Images via Pantene/YouTube.

He struggled a bit in the beginning and admits that carrying a football is easier than styling hair because "I have help running through that defensive line." 

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He persevered, and Rhiya was pretty pleased with the results.

Boom.

Next was Benjamin Watson of the New Orleans Saints and his daughter Grace.

Grace was ready for her chance to sit in the hot seat.

Grace expressed that she was excited and a bit nervous, but Benjamin was ready to dive in.

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"It's fun to do something new and spend this time with my daughter," he said.

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After a little bit of time, Grace was styled up in a pair of twin braids and was happy with the results.

Another satisfied customer.

Last, but not least, was Jason Witten of the Dallas Cowboys and his daughter Landry.

Jason is known for his great hands on the football field, but how "great" are they when it comes to styling Landry's hair?

Jason admits that Landry's mom has the skills when it comes to making her hair look pretty. He also readily admits that "catching a touchdown pass is easier than creating a beautiful braid."

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Of the three dads, Jason probably struggled the most — but props to the dude for sticking with it. 

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The end result? Adorable pigtails for his adorable little girl. 

That is one happy toddler.

At the end of the day, little girls care more about the quality time they spend with their daddies than the hairdos created for them.

Yes, this is an absolutely adorable commercial, and I wouldn't fault anyone for experiencing a severe case of sweaty eyeballs after watching it, but a deeper message shouldn't be ignored.

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The role that dads play in the lives of their daughters in terms of their self-esteem, body image, and future relationships is huge. Kudos to Pantene for recognizing that and putting this message on display for millions of viewers to watch. 

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Speaking of watching, you can check out a sneak peek of the commercial here. 

Albert Einstein

One of the strangest things about being human is that people of lesser intelligence tend to overestimate how smart they are and people who are highly intelligent tend to underestimate how smart they are.

This is called the Dunning-Kruger effect and it’s proven every time you log onto Facebook and see someone from high school who thinks they know more about vaccines than a doctor.

The interesting thing is that even though people are poor judges of their own smarts, we’ve evolved to be pretty good at judging the intelligence of others.

“Such findings imply that, in order to be adaptive, first impressions of personality or social characteristics should be accurate,” a study published in the journal Intelligence says. “There is accumulating evidence that this is indeed the case—at least to some extent—for traits such as intelligence extraversion, conscientiousness, openness, and narcissism, and even for characteristics such as sexual orientation, political ideology, or antigay prejudice.”

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'Merry Christmas' on YouTube.

The world must have been—mostly—good this year. Because Elton John and Ed Sheeran have teamed up to gift us all with a brand new Christmas single.

The song, aptly named “Merry Christmas,” is a perfect blend of silly and sweet that’s cheery, bright and just a touch bizarre.

Created with the holiday spirit in every way, it has whimsical snowball fights, snow angels (basically all the snow things), festive sweaters, iconic throwbacks and twinkling lights galore. Plus all profits from the tune are dedicated to two charities: the Ed Sheeran Suffolk Music Foundation and the Elton John AIDS Foundation.

I personally don’t know which is more of a highlight: Ed Sheeran channeling his inner-Mariah, performing a faux sexy dance in a leg revealing Santa outfit, or him flying through the air with a giant Frosty the Snowman … who seems to be sporting glasses similar to Elton’s. Are we meant to believe that Elton is the Snowman? This music video even has mystery.
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