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Why saving money is hard — and how you can get better at it.

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If you're like most people, you probably know it's hard to save money. Really hard. But do you know why?

Sure, we all know that one person who is really good at managing money and seems to have this whole saving thing figured out. But for the rest of us, storing all those "acorns" away for the winter is just tough. We all know it's important, but where — and how — do we even start?

First, know that you're not alone: Research shows that a lot of Americans don't have much in savings. One survey of about 5,700 people released by the Federal Reserve found that 46% of adults could not cover an emergency expense of $400 without selling something or borrowing money.


Image via iStock.

There are a number of reasons why getting in the habit of saving is challenging.

One reason stems from our scarcity of attention, wrote Sendhil Mullainathan, professor of economics at Harvard University in an article on CNN Money. We are more likely to prioritize our immediate needs (say, a new phone) over our future needs (such as our retirement).

This is similar to why we procrastinate in general. According to psychologists, we see our future selves as strangers. While we inevitably become them, the people who we will be in a few months (or decades) are unknown to us, so we do not always make good choices for our futures.

A second reason is that we tend to forget what it felt like during conditions of scarcity. So, maybe you used to survive on a smaller salary, but now that you are getting paid more, you are likely to also increase your spending along with it to buy more (or better) things.

Image via iStock.

Technology has also made it easier for people to spend more money. Paying for services or items is quick and easy today, especially as we move toward becoming a cashless society.

And on top of all this, there is peer pressure that can be applied via social media, said Sean Stein Smith, a CPA, CGMA, and assistant professor at Rutgers University-Camden. "Seeing pictures of celebrities, family, and friends posting their newest purchases during their most recent vacation can be a tremendously difficult hurdle to overcome," he explained.

So what can we do to become better savers? Here are few helpful tips and tricks to get you into the habit of saving:

1. Stick to a realistic budget and pay yourself — i.e., your savings account — first.

Image via iStock.

"In order to accomplish any goal, whether it is running a marathon or setting up a savings plan for yourself, you need to have a plan in place," says Smith, who is also a member of the AICPA's National CPA Financial Literacy Commission. To do this, you need to take the time to know where your money is going and how much you can afford to save.

Everyone’s circumstances are different, so it's important to make a realistic budget that includes all your bills and expenses. And budget your savings just like it’s any other bill that you are paying so that you're always contributing something to that savings account.

2. Make your savings payments automatic.

The same technologies that make spending so easy can make saving easy too. Try to automate the process as much as possible by setting up automatic payments on payday so that a chunk of every paycheck goes straight into your savings account and you don’t even have to think about it.

"It’s like jumping into a pool: You have to steel yourself to do it once, and you can benefit going forward," wrote Mullainathan, the Harvard economics professor.

3. Remind yourself what it’s like to be broke.

Since we forget what scarcity feels like as soon as we’re not experiencing it, one helpful thing can be to remind yourself of what it feels like to be broke when you do have money. FutureMe.org lets you write an email to yourself to be delivered later — on payday, for instance, when you'll forget how it felt to scrounge change together for groceries.

4. Take the 52-week money challenge.

Sometimes just getting started is hard, so why not take this 52-week money challenge to get yourself in the habit of saving? The challenge works like this: on week one, save just $1, then on week two, save $2, and on week three, save $3, and so on until you reach week 52, where you save $52. This incremental savings plan starts small, but it can add up to a big difference — you will save $1,378 in just one year.

Worried you won’t stick to the plan? Try the plan in reverse and start by saving $52 on week one so that you have no excuse on week 52 to not put that $1 in there.

5. Make a goal and stick to it, and celebrate milestones.

Image via iStock.

It’s important to have an emergency fund, but there are a lot of other things you can save for too. So while it's probably best to try to let your savings grow for a while (and keep withdrawals to a minimum), it's good to set smaller, more immediate, goals as well that allow you to reward yourself along the way with fun things, like that dream vacation you have always wanted.

Want to make sure your savings plan is realistic and well thought-out? Try the four-week financial fitness challenge.

6. Save your windfalls.

Did you get a larger-than-usual tax refund or an annual bonus this year? As tempting as it can be to rush out and spend it now, put that extra money into savings. You won’t miss the money, and it will get you closer to your savings goals.

7. Keep the cash back for your savings account.

Does your credit card or bank offer you cash back for certain purchases? Make sure to transfer those extra dollars right into your savings account.

8. Save your change.

Image via iStock.

Small amounts of money can go a long way too. Do you have a bunch of change rattling around in your wallet? Why not collect all those coins in an old-school piggy bank? When it is full, you can exchange the coins at your local bank or supermarket for cash that can easily be deposited into a savings account. It might not seem like much, but over the course of the year, those loose pennies can really add up.

Some banks also offer "keep the change" programs to automatically round up your debit card purchases to the nearest dollar and transfer the difference into your savings account.

9. Increase your savings contributions when and where you can.

Get a raise? Or did you finally pay off your mortgage or a credit card? Be sure to increase your savings contribution before you start spending to reflect your pay increase or extra money in the budget. It will help you get one step closer to your savings goals.

Image via iStock.

10. Get a budget buddy.

"Planning, automation, and sticking with it — think of it like a workout regime — are the 'secret sauce' to savings success," says Smith. And a great way to stick with it is to find someone, like your husband, wife, or partner, to help motivate you.

"[This is] someone that is on the same path as you that can keep you motivated, engaged, and committed when you are tempted to start slacking," he says.

For some of us, saving isn’t easy, but thankfully there are a lot of ways to trick yourself into getting better at it.

And once you develop the habit and start meeting your goals, your future self will thank you.

Science

Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.



When disposed of improperly, the waste can cause serious damage soil and water sources.

However, a new study published in the British Ecological Society journal Ecological Solutions and Evidence has found that coffee pulp isn't just a nuisance to be discarded. It can have an incredibly positive impact on regrowing deforested areas of the planet.

via British Ecological Society

In 2018, researchers from ETH-Zurich and the University of Hawaii spread 30 dump trucks worth of coffee pulp over a roughly 100' x 130' area of degraded land in Costa Rica. The experiment took place on a former coffee farm that underwent rapid deforestation in the 1950s.

The coffee pulp was spread three-feet thick over the entire area.

Another plot of land near the coffee pulp dump was left alone to act as a control for the experiment.

"The results were dramatic." Dr. Rebecca Cole, lead author of the study, said. "The area treated with a thick layer of coffee pulp turned into a small forest in only two years while the control plot remained dominated by non-native pasture grasses."

In just two years, the area treated with coffee pulp had an 80% canopy cover, compared to just 20% of the control area. So, the coffee-pulp-treated area grew four times more rapidly. Like a jolt of caffeine, it reinvigorated biological activity in the area.

The canopy was also four times taller than that of the control.

Before and after images of the forest

The forest experienced a radical, positive change

via British Ecological Society

The coffee-treated area also eliminated an invasive species of grass that took over the land and prevented forest succession. Its elimination allowed for other native species to take over and recolonize the area.

"This case study suggests that agricultural by-products can be used to speed up forest recovery on degraded tropical lands. In situations where processing these by-products incurs a cost to agricultural industries, using them for restoration to meet global reforestation objectives can represent a 'win-win' scenario," Dr. Cole said.

If the results are repeatable it's a win-win for coffee drinkers and the environment.

Researchers believe that coffee treatments can be a cost-effective way to reforest degraded land. They may also work to reverse the effects of climate change by supporting the growth of forests across the globe.

The 2016 Paris Agreement made reforestation an important part of the fight against climate change. The agreement incentivizes developing countries to reduce deforestation and forest degradation, promote forest conservation and sustainable management, and enhance forest carbon stocks in developing countries.

"We hope our study is a jumping off point for other researchers and industries to take a look at how they might make their production more efficient by creating links to the global restoration movement," Dr. Cole said.


This article originally appeared on 03.29.21

Trader Joe's Key lime pie.

A wholesome story from New Jersey shows what can happen when employees and shoppers drop their roles and act like people. It all started when Jeff Greene of Wayne, New Jersey, was checking out the deserts at his local Trader Joe’s with his family on July 6.

During his search, he asked an employee named Tara if the Key lime pie was any good. “Tara, who was putting out other desserts said it was her favorite dessert in Trader Joe’s, and I said, ‘Well, I make a pretty good one, too. But let’s try this one,’” he said in a viral TikTok video.

Jeff took Tara’s advice and put the pie in his shopping cart. But when he went to check out, Tara intervened. "She handed me a box of key lime pie with a receipt taped to the top," he told People. "She had bought me a key lime pie herself and took the one I was about to purchase out of my cart. It was such a lovely and unexpected gesture."

A week later, Jeff decided to repay the kind gesture. “My wife and I were kind of just hanging out, and I said, ‘You know what? Let’s make the pie,’” Jeff told Today.com.

@sophiegreene__

Some wholesome sunday content & pie. We love @Trader Joe's @trader joes & Tara !! #wholesomemoments #traderjoesmusthaves #dadsbelike #parentsbelike

In the video, Jeff’s son filmed him driving to Trader Joe’s to give his homemade pie to Tara. “Was such a nice surprise, it was so unexpected, so I decided that I was going to make my homemade Key lime pie and bring it to Tara and that’s what we’re doing,” Jeff said in the video. “If a stranger brought me a pie, not sure if I’d eat it, but here’s hoping Tara at least appreciates the gesture.”

When Jeff returned to Trader Joe's with the pie, Tara was shocked. “Oh my God!” she said with a huge smile. “This made my day, you don’t even know.”

“Can I give you all a hug? You don’t know how much this made my day,” Tara said, while welling up with happy tears. “This was so nice of you to do.” Before he left the store, Jeff made sure she kept the pie frozen.



The heartfelt exchange struck a nerve with people on TikTok. "So special and to know people still care about people," Tiffany wrote in the comments. "Tara is a gift to the world; you are a gift to this world, and I’m willing to bet that pie is also a gift to this world!" Jordan added.

Jeff thought giving Tara the pie was a great thing to do in a world with so much negative news. "I thought it could potentially be a really positive thing to do," Jeff told Today. "Especially given everything going on in the world, a small act of kindness and humanity goes a long way."

The funny thing is that the Greene family has yet to taste the original Key lime pie Tara gave them at Trader Joe’s. “We can’t really go back to Trader Joe’s until we’ve actually tried the pie that she bought us,” Jeff joked.

Family

Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.


One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!

Pop Culture

Keanu Reeves gets emotional while sharing how much 'The Matrix' means to him

Reeves shared his favorite memories of each of his biggest films. When he got to 'The Matrix,' there was a noticeable change.

Raph_PH/Wikipedia, Photo by Shannon Kunkle on Unsplash

“’The Matrix’ changed my life."

Keanu Reeves might have broken into the industry through “Bill and Ted,” and was an established '90s action actor thanks to films like “Speed” and “Point Break.” But his iconic role as Neo in “The Matrix” truly catapulted him into stardom.

For many, “The Matrix” was both a thrilling cinematic escape and a powerful spiritual experience—exploring what it means to be human in the digital age, all while kicking ass in cool leather trench coats. And Reeves was the hero that took us on that journey.

Of course, he would go on to be the center of another legendary franchise with “John Wick” and would become a legend off-camera as a genuinely compassionate and generous person. But to think—we might have not had any of it had Reeves never taken that red pill.

It turns out that not even Reeves himself takes that moment in his life for granted.


During a recent interview with Stephen Colbert on “The Late Show,” the host mentioned several of Reeves’ movies that were celebrating an anniversary this year — “Bill and Ted’s Excellent Adventure,” 35; “Point Break,” 33; “Speed,” 30; “The Matrix,” 25; and “John Wick,” 10.

Colbert then asked Reeves to name a fond memory from each of these iconic movies in a lightning-round style. Reeves was able to get out simple answers like “friendship” for “Bill and Ted” and “the genius of Catherine Bigelow” for “Point Break,” but when he got to “The Matrix,” there was a palpable, emotional pause.

After about twenty seconds, Reeves replied, “’The Matrix’ changed my life. And then, over these years, it’s changed so many other people’s lives in really positive and great ways.”

Gathering himself, he concluded, “As an artist, you hope for that when you get to do a film or tell a story…it’s the best.”

It was so well said that Colbert didn’t bother trying to get a memory for “John Wick” but instead shook his hand and ended the segment.

Watch:

"The Matrix" Changed My Life - Keanu Reeves Shares Fond Memories Of His Most Iconic Filmswww.youtube.com

Down in the comments, people were once again moved by Reeves’ heartfelt authenticity.

“Keanu's response to the Matrix question was so profound.”

“That really got me. So moving. As for the movie itself, to this day, The Matrix is still the most mind-blowing experience I've ever had in a theatre!”

“The answer, his face, his body language, how he changed his emotion so fast just gave me chills and I cried. He knows the truth.”

“What a real dude. There's a reason everyone loves him.”

“Do we all simply want to burst into tears when he emotionally recounts how The Matrix has touched people?”

“To this day, The Matrix remains my favorite movie of all time. Full stop. It's amazing to see him get so emotional when he talks about it.”

“He almost made me cry, that was a raw emotional sincere comment he made - just beautiful.”

“The Academy Awards will honor Keanu Reeves one day with a lifetime achievement award. No doubt. The Matrix is the best sci-fi movie ever made and Keanu was brilliant in the role. A beautiful human being. I always support his work. I wish him the best this world offers.”

By the way, if all this Matrix nostalgia has got you wishing you could see it on the big screen again, you’re in luck! AMC will be presenting a special anniversary screening of it in September.

Entrepreneur Richard Branson.

To paraphrase a popular adage about a tree falling in the woods: If you have a meeting and nobody takes notes of what was said, did the meeting ever really occur in the first place?

That’s the core question at the center of one of billionaire entrepreneur, Virgin Group founder, adventurer and philanthropist Richard Branson’s most important habits. He takes pen-and-paper notes during every meeting.

"I love learning," Branson explained on the “Worklife” podcast with Adam Grant. "I can never understand how people can have a meeting with somebody and not take notes. If you're having a meeting with a group of people where you're planning to sort out issues and not take notes, you're only going to remember two or three things from that meeting. And quite often from a meeting, you might have a list of 20 ideas that come out of it."


He’s got a great point. If people only leave the meeting remembering a handful of ideas, then some great suggestions that should be followed up on magically disappear. The good ideas that deserved reconsidering have been blown away into the ether, never to be considered again.

Branson believes that following up on ideas presented at meetings can take a company up another level.

"It's important to follow up on and it's very important to get back to the person who came up with those ideas and either respond positively or say why you disagree. By dealing with all those small things quickly, you go from potentially becoming an average company into becoming an exceptional company, and the staff who work there are really appreciative that their issues have been dealt with," Branson concludes.

The entrepreneur blames the lack of note-taking squarely on men. He adds that leaving all the note-taking to women does a real disservice to men.



“In my experience, 99 percent of people in leadership roles don’t take notes. What’s more, males are less likely to take notes than their female counterparts,” Branson writes on LInkedIn. “Not only is this unfair to women, but it’s also disadvantageous to men. It’s time for men to step up and do their share of support work. On top of counteracting gender bias in the work force, it will also give men a better understanding of what going on within the business and what needs to be done to make things run more effectively.”

Running meetings without taking notes also makes it harder for meaningful work actually to get done. “This often happens with, for instance, politicians. We will have a meeting, talk about dozens of ideas to improve things, and they won’t write anything down. They might remember one of the ideas, but what about all of the others? They will have to muddle through and little will get done,” he wrote on Virgin’s blog.

Ultimately, it’s essential for people to take notes because great ideas can be lost forever without them. “No matter how big, small, simple or complex an idea is, get it in writing,” Branson wrote. “But don’t just take notes for the sake of taking notes, go through your ideas and turn them into actionable and measurable goals. If you don’t write your ideas down, they could leave your head before you even leave the room.”