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A new, very NSFW ad campaign is turning one of the most played-out advertising tropes on its head in a brilliant way.

The campaign, by women's suit-maker Suistudio, is called "Not Dressing Men." The ads consist of sharply dressed, suit-clad women striking powerful poses while naked men lounge in the background, reduced to the role women have so often played in advertising: objects.

Photo courtesy of Suistudio.


According to Suistudio USA vice president Kristina Barricelli, the company is simply filling an empty space left by advertising's very one-sided history of objectification.

"There is nothing wrong with sex, the naked human body, and the inclusion of that in a campaign. Sex is a big part of fashion," she writes over e-mail. "The problem is that in recent history, we haven’t seen a naked man objectified in the background. How strange! Why not?"

Photo courtesy of Suistudio.

Barricelli is careful not to call the campaign an attempt at gender-flipping, but instead, it's a call to viewers to reconsider the rigid gender roles reinforced through advertising over the years. That the campaign has to do with suits — clothing that is more typically coded as masculine — buoys Barricelli's vision.

Filmmaker and activist Jean Kilbourne addressed the role ads play in objectifying women during her 2015 TEDx Talk.

"Women’s bodies are dismembered in ads, in ad after ad, for all kinds of products, and sometimes the body is not only dismembered, it’s insulted," said Kilbourne, outlining some of the many dangers of objectification.

[rebelmouse-image 19532027 dam="1" original_size="750x475" caption="Examples of objectification in advertising from the 1970s: An ad for Mr. Leggs trousers via Adweek (left) and Weyenberg Massagic Shoes via NY Daily News (right)." expand=1]Examples of objectification in advertising from the 1970s: An ad for Mr. Leggs trousers via Adweek (left) and Weyenberg Massagic Shoes via NY Daily News (right).

"When women are objectified, there is always the threat of sexual violence, there is always intimidation, there is always the possibility of danger. And women live in a world defined by that threat, whereas men, simply, do not," Kilbourne explained. "The body language of women and girls remains passive, vulnerable, submissive, and very different from the body language of men and boys. Probably the best way to illustrate that is to put a man in a traditionally feminine pose: It becomes obviously trivializing and absurd."

But simply flipping the role of which gender is being objectified won't solve advertising's sexism problem alone.

In 2016, ad agency Badger and Winters launched the #WomenNotObjects campaign to highlight some of the most absurd and ongoing examples of sexism in advertising. In the campaign's powerful launch video, models hold up copies of objectifying ads and offer sarcastic commentary.

In a 2016 interview about the campaign, Badger and Winters co-founder Madonna Badger explained how she came to realize that this decadeslong practice was neither good for the well-being of women nor the brands themselves.

"Agencies create advertising that promotes not only the product, but also the people who make it," Badger told CNN. "Ads should never 'use people' or take advantage of women and men in any way, shape or form. It should never show people as objects that have NO power NO possibility and certainly are NOT equals."

So while the Suistudio campaign does a great job of shining a light on the one-sidedness of advertising objectification, the ads aren't a solution in themselves — and to be fair, they don't claim to be. Maybe in the course of selling suits via an eye-catching campaign, however, these ads will have the pleasant side effect of encouraging people to get involved with groups like Women Not Objects, the Women's Media Center, the Geena Davis Institute on Gender in Media, and The Representation Project in their fights for gender justice.

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Delivery driver's reaction to snacks left for him shows how a little kindness goes a long way

'Seeing a grown man get so excited about Capri Sun is extra wholesome.'

"Dee" the delivery guy stoked to get some Doritos.

Sometimes the smallest gesture can change someone’s day for the better, especially when that act of kindness lets them know their work is appreciated. Over the last few years, delivery drivers have done a fantastic job keeping people healthy during the pandemic, so Toni Hillison Barnett told News 11 that she and her husband started a tradition of leaving snacks for their drivers on the front porch.

The Barnetts, who live in Louisville, Kentucky, can see the drivers' reactions by recording them on their doorbell cameras. “I live for reactions like this to our snack cart! Thx to all of the delivery drivers out there! We appreciate you!” Toni wrote on an Instagram post.

Recently, one of the Barnetts’ delivery guys, a joyous fellow that we believe is known as Dee, went viral on TikTok because of his positive reaction to receiving some snacks during his deliveries. The snacks are tasty, no doubt. But it’s also wonderful to feel appreciated. After Toni posted the video, it received more than 100,000 views.

“Oh my God, you guys are the best, I gotta take a snapshot of this,” Dee can be heard saying in the video. “Oh, Capri Suns are my favorite, Yes!”

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There's no question that Ye's comments praising Hitler and Nazis and denying that 6 million Jews were killed in the Holocaust are hurtful and dangerous. There's no question that bad actors are using Ye's antisemitic comments to push their white nationalist agenda. The question is whether Ye fans would allow their admiration of his musical talents—or whatever else they like about him—to overshadow the fact that he is now regularly spewing pro-Nazi rhetoric to millions of people.

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Cat hilariously rats out owner in front of the landlord.

Maybe it's a right of passage into adulthood or maybe some landlords discriminate against pets because they can't tell people kids are forbidden in their residence. Either way, just about everyone has lived in a rental home that didn't allow pets. Most people just abide by the rules and vow to get a pet when they find a new home.

Some people, on the other hand, get creative. I once came across a post on social media where someone claimed their pit bull puppy was actually a silver Labrador. But one woman on TikTok was harboring a secret cat in her rental that had a no pets policy, and either her cat was unaware or he was aware and was simply being a jerk.

My money is on the latter since cats are known to be jerks for no reason. I mean, have you ever left something on the counter for a few minutes? They make it their mission to knock it on the floor. So I fully believe this fluffy little meow box wanted to make his presence known in an effort to rat out his owner.

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'Princess Bride' star Mandy Patinkin shared a moving detail about the film with a grieving woman

Two souls connecting over the loss of their fathers. (Phew, grab a tissue for this one, folks.)

via Mandy Patinkin / TikTok

This story originally appeared on 08.25.21


There was an emotional exchange on TikTok between two people who lost their fathers to cancer. One was actor Mandy Patinkin, the other was TikTok user Amanda Webb.

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