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A new, very NSFW ad campaign is turning one of the most played-out advertising tropes on its head in a brilliant way.

The campaign, by women's suit-maker Suistudio, is called "Not Dressing Men." The ads consist of sharply dressed, suit-clad women striking powerful poses while naked men lounge in the background, reduced to the role women have so often played in advertising: objects.

Photo courtesy of Suistudio.


According to Suistudio USA vice president Kristina Barricelli, the company is simply filling an empty space left by advertising's very one-sided history of objectification.

"There is nothing wrong with sex, the naked human body, and the inclusion of that in a campaign. Sex is a big part of fashion," she writes over e-mail. "The problem is that in recent history, we haven’t seen a naked man objectified in the background. How strange! Why not?"

Photo courtesy of Suistudio.

Barricelli is careful not to call the campaign an attempt at gender-flipping, but instead, it's a call to viewers to reconsider the rigid gender roles reinforced through advertising over the years. That the campaign has to do with suits — clothing that is more typically coded as masculine — buoys Barricelli's vision.

Filmmaker and activist Jean Kilbourne addressed the role ads play in objectifying women during her 2015 TEDx Talk.

"Women’s bodies are dismembered in ads, in ad after ad, for all kinds of products, and sometimes the body is not only dismembered, it’s insulted," said Kilbourne, outlining some of the many dangers of objectification.

[rebelmouse-image 19532027 dam="1" original_size="750x475" caption="Examples of objectification in advertising from the 1970s: An ad for Mr. Leggs trousers via Adweek (left) and Weyenberg Massagic Shoes via NY Daily News (right)." expand=1]Examples of objectification in advertising from the 1970s: An ad for Mr. Leggs trousers via Adweek (left) and Weyenberg Massagic Shoes via NY Daily News (right).

"When women are objectified, there is always the threat of sexual violence, there is always intimidation, there is always the possibility of danger. And women live in a world defined by that threat, whereas men, simply, do not," Kilbourne explained. "The body language of women and girls remains passive, vulnerable, submissive, and very different from the body language of men and boys. Probably the best way to illustrate that is to put a man in a traditionally feminine pose: It becomes obviously trivializing and absurd."

But simply flipping the role of which gender is being objectified won't solve advertising's sexism problem alone.

In 2016, ad agency Badger and Winters launched the #WomenNotObjects campaign to highlight some of the most absurd and ongoing examples of sexism in advertising. In the campaign's powerful launch video, models hold up copies of objectifying ads and offer sarcastic commentary.

In a 2016 interview about the campaign, Badger and Winters co-founder Madonna Badger explained how she came to realize that this decadeslong practice was neither good for the well-being of women nor the brands themselves.

"Agencies create advertising that promotes not only the product, but also the people who make it," Badger told CNN. "Ads should never 'use people' or take advantage of women and men in any way, shape or form. It should never show people as objects that have NO power NO possibility and certainly are NOT equals."

So while the Suistudio campaign does a great job of shining a light on the one-sidedness of advertising objectification, the ads aren't a solution in themselves — and to be fair, they don't claim to be. Maybe in the course of selling suits via an eye-catching campaign, however, these ads will have the pleasant side effect of encouraging people to get involved with groups like Women Not Objects, the Women's Media Center, the Geena Davis Institute on Gender in Media, and The Representation Project in their fights for gender justice.

Joy

1991 blooper clip of Robin Williams and Elmo is a wholesome nugget of comedic genius

Robin Williams is still bringing smiles to faces after all these years.

Robin Williams and Elmo (Kevin Clash) bloopers.

The late Robin Williams could make picking out socks funny, so pairing him with the fuzzy red monster Elmo was bound to be pure wholesome gold. Honestly, how the puppeteer, Kevin Clash, didn’t completely break character and bust out laughing is a miracle. In this short outtake clip, you get to see Williams crack a few jokes in his signature style while Elmo tries desperately to keep it together.

Williams has been a household name since what seems like the beginning of time, and before his death in 2014, he would make frequent appearances on "Sesame Street." The late actor played so many roles that if you were ask 10 different people what their favorite was, you’d likely get 10 different answers. But for the kids who spent their childhoods watching PBS, they got to see him being silly with his favorite monsters and a giant yellow canary. At least I think Big Bird is a canary.

When he stopped by "Sesame Street" for the special “Big Bird's Birthday or Let Me Eat Cake” in 1991, he was there to show Elmo all of the wonderful things you could do with a stick. Williams turns the stick into a hockey stick and a baton before losing his composure and walking off camera. The entire time, Elmo looks enthralled … if puppets can look enthralled. He’s definitely paying attention before slumping over at the realization that Williams goofed a line. But the actor comes back to continue the scene before Elmo slinks down inside his box after getting Williams’ name wrong, which causes his human co-star to take his stick and leave.

The little blooper reel is so cute and pure that it makes you feel good for a few minutes. For an additional boost of serotonin, check out this other (perfectly executed) clip about conflict that Williams did with the two-headed monster. He certainly had a way of engaging his audience, so it makes sense that even after all of these years, he's still greatly missed.

Noe Hernandez and Maria Carrillo, the owners of Noel Barber Shop in Anaheim, California.

Jordyn Poulter was the youngest member of the U.S. women’s volleyball team, which took home the gold medal at the Tokyo Olympics last year. She was named the best setter at the Tokyo games and has been a member of the team since 2018.

Unfortunately, according to a report from ABC 7 News, her gold medal was stolen from her car in a parking garage in Anaheim, California, on May 25.

It was taken along with her passport, which she kept in her glove compartment. While storing a gold medal in your car probably isn’t the best idea, she did it to keep it by her side while fulfilling the hectic schedule of an Olympian.

"We live this crazy life of living so many different places. So many of us play overseas, then go home, then come out here and train,” Poulter said, according to ABC 7. "So I keep the medal on me (to show) friends and family I haven't seen in a while, or just people in the community who want to see the medal. Everyone feels connected to it when they meet an Olympian, and it's such a cool thing to share with people."

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Hold on, Frankie! Mama's coming!

How do you explain motherhood in a nutshell? Thanks to Cait Oakley, who stopped a preying bald eagle from capturing her pet goose as she breastfed her daughter, we have it summed up in one gloriously hilarious TikTok.

The now viral video shows the family’s pet goose, Frankie, frantically squawking as it gets dragged off the porch by a bald eagle—likely another mom taking care of her own kiddos.

Wearing nothing but her husband’s boxers while holding on to her newborn, Willow, Oakley dashes out of the house and successfully comes to Frankie's rescue while yelling “hey, hey hey!”

The video’s caption revealed that the Oakleys had already lost three chickens due to hungry birds of prey, so nothing was going to stop “Mama bear” from protecting “sweet Frankie.” Not even a breastfeeding session.

Oakley told TODAY Parents, “It was just a split second reaction ...There was nowhere to put Willow down at that point.” Sometimes being a mom means feeding your child and saving your pet all at the same time.

As for how she feels about running around topless in her underwear on camera, Oakley declared, “I could have been naked and I’m like, ‘whatever, I’m feeding my baby.’”

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