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A woman enjoys a piece of chocolate. A man doesn't like it.

Here's the thing: even the worst chocolate, at least for a chocolate-lover, is usually tolerable. Obviously, taste is subjective and there are plenty of people who actually prefer American chocolate over its European counterpart.

That said, an American on Reddit posted a pretty heavy statement on the subreddit r/CasualEurope: "European Chocolate has ruined me." They write, "I always heard online that Europeans hated American chocolate, saying that it tastes of bile. I ignored such things, to me it always tasted fine. Then along came an opportunity, 6 months of working in Denmark. It just so happens that my work had a chocolate jar, every day after lunch I'd have two pieces, tasted good, never thought much of it."

  - YouTube  www.youtube.com  

This takes a turn. They continue, "That was, until today. I'm back home for the holidays, my mom put out a candy dish of Hershey's kisses. Don't mind if I do. But as the chocolate melted on my tongue I knew something was off. The distinct taste of vomit. I had escaped the matrix; my eyes now open to the truth. Is this a blessing? A curse? I myself don't even know. The only truth I do know is that American chocolate will never taste the same."

The comment section is riddled with explanations, and they seem to know their chocolate. One explains, "European chocolates are required by law to have at least 14% dry milk solids while the US only requires 12%. European chocolate is also slightly richer because it's required to have at least 3.5% milk fat. In the US, the minimum is 3.39%. European chocolate ALSO has a higher requirement for cocoa content — aka the ingredient that gives bars their deep, chocolaty flavor. These differences might not seem so big, but taken together, they add up."

But they're not done. "Also worth noting? When it comes to the American chocolate standard-bearer (hi, Hershey's), some say the biggest perceived difference in chocolate quality might come from its use of butyric acid — which makes chocolate last longer on shelves but gives it a 'tangy' flavor that many Europeans find totally off-putting." One even asks, "Is that why some chocolate BURNS?"

  - YouTube  www.youtube.com  

"Tangy" is a nice way to put it. In a recent piece for The Takeout on Yahoo! Life, author Moriah House asks, "Why do so many Europeans hate Hershey's chocolate?" House notes, "By and large, the consensus among European (and generally non-American) Hershey's reviewers seems to be that it tastes more like sawdust than chocolate, or less generously, that it tastes like vomit. This might sound unnecessarily harsh, but there are some legitimate reasons that Hershey's bars may be an acquired taste."

While, obviously, Hershey's recipes are kept under lock and key, House insists there's evidence which "suggests that Hershey's chocolate contains butyric acid, a compound that is also found in, well, vomit. Before you get too grossed out, butyric acid is also found in parmesan cheese and many other things that many people find delicious."

Of fascinating note, it's also pointed out that perhaps Americans (and everyone worldwide) don't notice an off-putting taste or smell because of the nostalgia factor. In other words, we're just used to it. "The taste-memory connection should not be underestimated—studies have shown that comfort food is more related to memory than actual flavor. Considering that chocolate is a highly emotional and nostalgic food, the sweet memories associated with your childhood favorite chocolate probably have a not insignificant impact on how you perceive its flavor."

  - YouTube  www.youtube.com  

There are, of course, other reasons the chocolate tastes different: sugar and fat content, and surprisingly, where the cocoa beans themselves are sourced. On GourmetBouquet.com, they explain, "American chocolatiers tend to use beans from South America, while Europeans, such as those in Great Britain, often use beans from West Africa instead."

While plenty of people have chimed in to say they in fact love American chocolate, the Europeans got a backup with this from this Redditor Down Under: "Mate, I'm here to tell you it's not just Europeans who don't like American chocolate. Us Aussies hate it too. And our chocolate (at least the mass-produced, supermarket stuff) isn't the greatest by a long shot!"


Fellow chocolate lovers, you're going to be soooooo giddy about this news.

As someone who keeps a bag of chocolate chips going at all times, I've often found myself bummed out by reports on the chocolate industry. Many chocolate producers use cocoa harvested by child labor, which is totally not OK. (It's why I try to buy fair-trade chocolate whenever possible.) Some national parks in West Africa have been demolished to make room for more cocoa farms — again, not OK.

But some recent news out of Brazil has us chocolate fans jumping for joy over our beloved cacao bean.


Dried cacao beans. The magic has already begun. Photo by Yasuyoshi Chiba/Getty Images.

According to a report from Reuters, Brazilian cattle ranchers are starting to transform their used-up pastures into cocoa farms. Cattle ranchers have been the primary drivers of the deforestation of the Amazon rainforest. (You know, that big bunch of trees that provides 20% of the Earth's oxygen.)

Thanks to environmental regulations, ranchers are restricted from clearing more of the forest to graze their cows.

Clearcutting the Amazon rainforest to graze cattle? No, thank you. Filling this land with cacao trees? Yes, please. Photo by Antonio Scorza/Getty Images.

And thanks to cows who eat gargantuan amounts of grass each day, ranched land is becoming too depleted to continue growing grass to feed them. So ranchers are moving in a new direction — toward chocolate.

"Move toward chocolate" is pretty much my life motto, so I'm totally feeling this change. And thankfully, so are environmental groups.

Because deforestation for ranching has had such a detrimental impact on the Amazon region, alternative use of land that includes planting greenery is a welcome change. Both The Nature Conservancy and the Amazon Fund — a Brazilian government initiative to combat deforestation — support the move to plant "chocolate forests." They're even helping finance new cocoa plantations, with the Amazon Fund giving more than $5 million in grants to cocoa farmers.

A cocoa farmer in Brazil checks his crop for me. I mean, not exactly for me, but kinda for me. I'll happily buy your chocolate, sir. Photo by Yasoyoshi Chiba/Getty Images.

That's good news for ranchers-turned-farmers because according to a study done by Brazilian environmental group Imaflora, cocoa can be up to five times more profitable than cows.

"Besides being a means of avoiding deforestation," The Nature Conservancy said on its website, "cocoa plantations favor the local, regional and national economy."

I'm going to forgive The Nature Conservancy for their lack of an Oxford comma because hello, more chocolate!

Is there anything more beautiful than a big ol' bin of chocolate with a big ol' scoop in it? Maybe the Amazon rainforest. Could be a tie. Photo by Stephen Chemin/Getty Images.

Ranchers trading in cows for cocoa means less Earth-killing deforestation and more life-giving chocolate. In other words, all our dreams are coming true.

Let's just recap, because I can't get over the awesomeness of this news:

The Amazon rainforest affects everyone in the world as does its destruction. Not only does a fifth of the oxygen we breathe get produced there, but the process of deforestation also adds more greenhouse gases to the atmosphere.

Deforestation = bad. Chocolatization = good.

A farmer in Brazil tending to drying cacao beans. I like him a lot. Photo by Yasuyoshi Chiba/Getty Images.

Not only can cocoa farms can help reclaim some of the Amazon land that's been clear cut for cattle ranching, but ranchers-turned-farmers can make more money and have a more sustainable livelihood with cocoa. Boom.

Economic prosperity = also good.

And then there's the environmental aspect. Cocoa farms offer many of the same benefits as natural forests, absorbing carbon dioxide, boosting water resources, and helping revive native plants and wildlife.

In addition, some environmental group funding includes a mandate that farmers plant native species, such as mahogany and ipê, along with the cocoa plants. Taller trees provide shade for the cocoa and help replenish the natural landscape.

Reforestation = so much good.

Look at all the pretty green. Life-giving oxygen, life-giving cacao pods. Perfect. Photo by Yasuyoshi Chiba/Getty Images.

Did I mention this also means more chocolate for us? *HAPPY DANCE*

The chocolate industry has taken a big hit in recent years. I've seen several reports of a "chocolate crisis" due to disease, weather, failed crops, etc. Some experts have even predicted a global chocolate shortage in the next few years. 

OMG, THAT'S SO NOT OK.

This is why a cocoa boom in the Amazon is extra, extra good news for us chocoholics. And the fact that this boom is also helping the environment — in addition to helping farmers in Brazil's struggling economy — means we can feel extra good about our chocolate habits.

I feel you, Lucy. GIF via "I Love Lucy."

I'm telling you, this is Cubs-win-the-World-Series kind of news. I'm just going to revel in it as I toss back my daily serving of chocolate chips. (Fair trade, natch.)

Cheers, chocoholics!

Thanks for stopping by for Day 23 of Upworthy's 31 Days of Happiness Countdown! If this is your first visit, here's the gist: Each day between Dec. 1 and Dec. 31, we're sharing stories we hope will bring joy, smiles, and laughter into our lives and yours. It's been a challenging year for a lot of us, so why not end it on a high note, with a bit of happiness? Check back tomorrow (or click the links at the bottom) for another installment!

GIF by FoxADHD/Tumblr.


In the months between Halloween and Valentine's Day, candy is never far from my mind.

Eating it. Buying it. Gifting it.  Finding it in the bottom of fireplace socks. (How weird of a tradition is that?)

But despite my not-so-secret dream to give it all up and go to pastry school, I never gave much thought to how candy, specifically chocolate, is mass-produced.

The tiny, delicate chocolates on Great British Baking Show or Zumbo's Just Desserts, sure. But the millions of boxed chocolates produced by Russell Stover or See's? How on Earth do they keep up? And how do they get all of those creamy fillings inside?

The answer, like the smooth milk chocolate itself, is incredibly satisfying.

This wordless video by the National Film Board of Canada reveals how delicious chocolates get their centers. It is hypnotic, mouthwatering, and informative in equal measure — which is pretty much all you can ask for in a video.

And if you don't believe me on that mouthwatering part, let these borderline-pornographic GIFs do the talking.

First, you need to get that milk going.

GIFs via NFB/YouTube.

Then twist and turn the chocolate ... as one does.

Prepare your fillings. This one has cashews.

Allow the fillings to be draped in chocolate. I've never wanted to be a cashew so bad in my life.

Then fill 'em up, just for good measure.

And finally, roll 'em out.

To see more footage of this intoxicating process, watch the video in its entirety.

Bonus points if you make up your own dialogue. The National Film Board of Canada is basically asking for it.

More days of happiness here: DAY 1 / DAY 2 / DAY 3 / DAY 4 / DAY 5/ DAY 6 / DAY 7 / DAY 8 / DAY 9 / DAY 10 / DAY 11 / DAY 12 / DAY 13 / DAY 14 / DAY 15 / DAY 16 / DAY 17 / DAY 18 / DAY 19 / DAY 20 / DAY 21 / DAY 22 / [DAY 23] / DAY 24 / DAY 25 / DAY 26 / DAY 27 / DAY 28 / DAY 29 / DAY 30 / DAY 31
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A few simple activities to find a taste of happy in your everyday life.

What is that happy feeling that comes from scratching an itch (real or metaphorical)?

True
Cadbury

Finding little ways to incorporate joy into our days can make a big difference for our overall happiness and well-being.

Breaking up a long day with simple moments of joy and happiness can really make a difference. Take it from this bear who found the perfect tree to scratch an itch.


GIF via Cadbury.

Here are four little ways to add a lot of joy into your day — sans romping through a forest.

1. Getting a dose of fun cuteness actually does a body good.

I mean, how can you resist the cuteness?

A 2015 study suggested there may be real benefit to watching cute cat videos — participants reported more energy and positive feelings and less negative feelings after watching them.

We think that extends to cat GIFs, as well — right?

2. Seeing things in their "perfect place" feels so satisfying.

Beyond good organization, we've all felt that odd sense of satisfaction when seeing images and GIFs of things fitting perfectly into other things. If you've experienced that feeling, you're not alone — there are even whole Tumblrs and subreddits dedicated to it.

A perfect gum holder.

Why the heck does it feel so good to even just look at things being where they're seemingly supposed to be?

One psychological theory discussed in an article in The Atlantic is that it might create a sense of relief in relationship to the jumble of everyday life. It's no secret we all have tons of responsibilities and pressures to deal with daily. But these simple acts of success can be deeply satisfying in the chaos of it all. Don't you agree?

3. Making others happy is infectious!

The simplest acts — holding a door open, surprising a co-worker with their favorite snack, even a hug — can come with a sense of overwhelming personal happiness.

It turns out there's a ton of science behind why it feels so plain great to be kind to others: Studies have shown there are very real physical rewards for kindness, such as reducing social anxiety, lowering blood pressure, and even recharging our gut bacteria.

This helpful girl picks up a wallet ... and our hearts. Awww. GIF via Japanese Red Cross.

Yes, your body is physically rewarding you for doing good things — no wonder it feels so great!

4. Maybe it's that satisfied feeling from your favorite snack.

Have you ever wondered why we feel that happy satisfied feeling after we eat a really satisfying meal or snack?

Pancakes can be a meal or a snack, right?

When it comes to being satisfied, it goes beyond just filling up your actual stomach to the "satiety signals" sent to the brain.

These satiety signals are influenced by your food — the aesthetic quality of the food as it relates to your personal tastes. The amount of delight you get from the sight, smell, texture, and so on of your meal relate to actual hormones in your body. The more "satiation power" in what you're eating, the stronger the signal of satisfaction is.

GIF by Cadbury.

So that's why when you bite into, say, your favorite Cadbury bar, it is so very and truly satisfying.

Why not add one of these little happy activities to your list of to-dos?

It might be time to take a cue from this awesome bear and go for it!