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Trevor Noah and Roger Federer board the 'wrong train' in perhaps the greatest tourism ad ever

It's clever, funny and incredibly effective.

Roger Federer and Trevor Noah on a train

MySwitzerland/YouTube

Roger Federer and Trevor Noah filming a Swiss tourism ad

What do you get when you combine comedian Trevor Noah, tennis legend Roger Federer and the world famous clock-making, chocolate-brewing, Alpine-skiing symbol of neutrality, Switzerland?

Apparently, a delightfully charming train ride through the Swiss countryside and perhaps the greatest tourism ad ever made.

Both Noah and Federer shared a tourism ad they collaborated on for the Grand Train Tour of Switzerland, and people are loving it. It's one of those ads that people don't care is an ad because it doesn't really feel like an ad and it's so enjoyable to watch. (It's also incredibly effective—like, give us alllll the train rides through Switzerland, please.)

The ad plays like a mini-documentary of Noah and Federer filming a Swiss tourism ad gone wrong. The two men—both of whom are half-Swiss in real life—appear to hop on the wrong train while arguing about whether or not the ad they are filming is funny (or whether it even should be).

What follows is a tale involving Swiss punctuality, hospitality and stunning natural beauty, all wrapped up in wholesome hilarity.

Check it out:

Thousands of commenters have chimed in with how enjoyable and effective they found the ad:

"This clip is brilliant and I am definitely going to travel on that train in Switzerland in the near future. Excellent work," wrote one commenter.

"Usually, I hate tourism ads because they're always so clichéd and unoriginal, but this one hooked me from the beginning," shared another. "Switzerland is such a beautiful country, and this ad singlehandedly convinced me so. Looking forward to this train ride sometime in the future! :)"

"This is criminally short!" wrote another. "I wish for a full hour! I can’t seem to get enough of them."

Noah and Federer shared their experience making the video with Financial Times, and their "behind the scenes" stories are as delightful as the ad itself.

Federer, who is an official Switzerland Tourism Ambassador, shared how much he has enjoyed making Swiss tourism ads with Robert DeNiro, Anne Hathaway, and of course, Trevor Noah. He said the shoot with Noah brought him back to his own childhood.

"I was always on trains, leaving home, looking out of the window, seeing the trees and the fields go by and thinking, 'Will I be a good tennis player? Will I not? Will I win, will I not?'" he said.

Several parts of the ad point to how strict the Swiss are about being on time, and Noah shared that there were a few instances while filming when a train really did almost take off with them inside.

"They weren't even going to hold it for us," he said. "We were like, 'Oh, we're making an ad,' and then they were like, 'Yeah, and the train has a schedule.'"

"We were laughing," Noah said, imagining what would have happened if a train really had left with them on it. "Like, would that become the meta joke? Does that become the joke in the joke?"

If you enjoyed the train tour ad, take a few minutes to see Noah and Federer share how it came to be and how much fun they had making it.

This article originally appeared on 4.5.23

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Meet the 18-year-old advocating for teen mental health, one inspiring podcast at a time

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

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A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

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Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.

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Mother of 7 stunned to learn the ‘Alphabet Song’ has been changed to get with the times

There's a good reason for the update. But it's jarring, to say the least.

via Pixabay/Pexels and JessFamOfficial/TikTok

Jessica Skube can't believe that they changed the 'Alphabet Song.'

The oldest published version of the melody to the “Alphabet Song” was in 1761. However, because it’s the same melody as “Twinkle Twinkle Little Star” and “Baa Baa Black Sheep,” it's hard to trace it to its original composer.

The “Alphabet Song” is so deeply entrenched in American culture that it almost seems sacrilegious to change a piece of music that’s one of the first most of us ever learned. But after all these years, some educators are altering the classic melody so that there is a variation when the letters L-M-N-O-P are sung.

This change shocked popular TikTokker Jessica Skube, who documents life raising 7 children with her 2.6 million followers. Nearly 10 million people have watched her video revealing the significant change, and it’s received over 56,000 comments since first being published in late 2020.

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Single dad receives letter from late wife and immediately gets a DNA test

"She wrote a letter for me before she died, but I couldn’t bring myself to read it until now."

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A devastated man sitting by the ocean.

Ten months after a man’s wife passed away, he finally got the courage to read a letter she left him, which contained a devastating admission. The 4-year-old son they had together may not be his.

“My ‘darling’ wife passed away 10 months ago,” the man wrote on Reddit’s Off My Chest forum. “She wrote a letter for me before she died, but I couldn’t bring myself to read it until now. She told me how sorry she was that she didn’t have the guts to tell me this to my face when she was alive.”

In the letter, the wife revealed that there was a “good chance” that the son he thought was his wasn’t his biological child. A few weeks before their wedding day, the wife got drunk at her bachelorette party and had a one-night stand with another man. Soon after that night, she became pregnant but was unsure who the father was.

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3,700-year-old Babylonian stone tablet gets translated, changes history

They were doing trigonometry 1500 years before the Greeks.

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Dr. Daniel Mansfield and his team at the University of New South Wales in Australia have just made an incredible discovery. While studying a 3,700-year-old tablet from the ancient civilization of Babylon, they found evidence that the Babylonians were doing something astounding: trigonometry!

Most historians have credited the Greeks with creating the study of triangles' sides and angles, but this tablet presents indisputable evidence that the Babylonians were using the technique 1,500 years before the Greeks ever were.

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Mom proves the pain of being the ‘default parent’ by counting her 3 kids’ non-stop requests

“This validates my burnout, right?”

via Anna Shvets/Pexels and Jordan Klein/TikTok

Jrdan Klen counts the number of requests her 3 kids make in a day.

There never seems to be any downtime when you’re the default parent. You know, the parent that the kids go to first when they want anything, especially food. They're also the go-to person for school forms and bedtime stories, and the parents that the school reaches out to when a student is sick has to go home.

Some parents are the default because there’s an imbalance in the home, which forces them to assume most of the day-to-day child-rearing responsibilities. In other families, one parent is the default because the other is busy with work or other obligations.

Popular TikTokker Jordan Klein wondered why she becomes overwhelmed halfway through the day while watching her children. "I have three boys, ages 5, 3, and 1, and I continuously lose my sh*t. Sometimes it comes out. Sometimes," she said in a recent post. "I lose my sh*t right around 2 or 3 p.m. every day without fail. My husband works from home. But he does not lose his sh*t consistently. So, what's going on?"

To get to the bottom of her situation, she conducted a scientific study where she counted the number of requests she gets from her children on a given day, and the results were unbelievable.

This validates my burn out, right? #momtok #momsoftiktok #sahm #boymom #toddlermom #toddlersoftiktok #3under5

@jothemama
This validates my burn out, right? #momtok #momsoftiktok #sahm #boymom #toddlermom #toddlersoftiktok #3under5

"I downloaded one of those little counter clicker apps on my phone where I could just push the screen, and it ticks up one number, and I was just gonna hit it every time one of my children ...made a request,” Jordan said in her TikTok video.

Just ten minutes after downloading the app, her kids made 86 requests of her. She even didn't count repeats, and kids love to repeat themselves. “I guarantee you that if I were to ask my husband how many requests a day he gets at work... it's in the single digits, for sure," she added.

And they say being a stay-at-home mom isn’t a full-time job! “This validates my burnout, right?” Jordan captioned her post.

"I feel this completely, and point it out often to my husband. Like yall, Dad is RIGHT THERE. Ask him," CrochetFeen wrote in the comments. "I have 3 kids too and ‘Mom’ is now a triggering word," Sandra added.

The quasi-scientific experiment gives Jordan some excellent ammunition when talking to her husband about how they divide parenting duties. Even if it doesn’t mean he takes over the default role after work, it at least makes a great case that Jordan deserves more than a few lengthy breaks throughout the day and a few days off every month.

There is only so much stress and mental anguish that parents can take before they are no longer effective and cannot provide a happy and healthy home for their children. When evaluating domestic responsibilities, we often consider having a professional job more stressful than raising children. However, Jordan’s experiment proves that parenting can mean a lot more emotional labor, and families should take a second look at how default parents are valued.

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