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Trevor Noah and Roger Federer board the 'wrong train' in perhaps the greatest tourism ad ever

It's clever, funny and incredibly effective.

MySwitzerland/YouTube

Roger Federer and Trevor Noah filming a Swiss tourism ad

What do you get when you combine comedian Trevor Noah, tennis legend Roger Federer and the world famous clock-making, chocolate-brewing, Alpine-skiing symbol of neutrality, Switzerland?

Apparently, a delightfully charming train ride through the Swiss countryside and perhaps the greatest tourism ad ever made.

Both Noah and Federer shared a tourism ad they collaborated on for the Grand Train Tour of Switzerland, and people are loving it. It's one of those ads that people don't care is an ad because it doesn't really feel like an ad and it's so enjoyable to watch. (It's also incredibly effective—like, give us alllll the train rides through Switzerland, please.)

The ad plays like a mini-documentary of Noah and Federer filming a Swiss tourism ad gone wrong. The two men—both of whom are half-Swiss in real life—appear to hop on the wrong train while arguing about whether or not the ad they are filming is funny (or whether it even should be).

What follows is a tale involving Swiss punctuality, hospitality and stunning natural beauty, all wrapped up in wholesome hilarity.

Check it out:

Thousands of commenters have chimed in with how enjoyable and effective they found the ad:

"This clip is brilliant and I am definitely going to travel on that train in Switzerland in the near future. Excellent work," wrote one commenter.

"Usually, I hate tourism ads because they're always so clichéd and unoriginal, but this one hooked me from the beginning," shared another. "Switzerland is such a beautiful country, and this ad singlehandedly convinced me so. Looking forward to this train ride sometime in the future! :)"

"This is criminally short!" wrote another. "I wish for a full hour! I can’t seem to get enough of them."

Noah and Federer shared their experience making the video with Financial Times, and their "behind the scenes" stories are as delightful as the ad itself.

Federer, who is an official Switzerland Tourism Ambassador, shared how much he has enjoyed making Swiss tourism ads with Robert DeNiro, Anne Hathaway, and of course, Trevor Noah. He said the shoot with Noah brought him back to his own childhood.

"I was always on trains, leaving home, looking out of the window, seeing the trees and the fields go by and thinking, 'Will I be a good tennis player? Will I not? Will I win, will I not?'" he said.

Several parts of the ad point to how strict the Swiss are about being on time, and Noah shared that there were a few instances while filming when a train really did almost take off with them inside.

"They weren't even going to hold it for us," he said. "We were like, 'Oh, we're making an ad,' and then they were like, 'Yeah, and the train has a schedule.'"

"We were laughing," Noah said, imagining what would have happened if a train really had left with them on it. "Like, would that become the meta joke? Does that become the joke in the joke?"

If you enjoyed the train tour ad, take a few minutes to see Noah and Federer share how it came to be and how much fun they had making it.

This article originally appeared on 4.5.23

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Trevor Noah explains why he's leaving 'The Daily Show' and debunks 'work-life balance'

His perspective is spot on.

@today/YouTube

"Time is the one thing we cannot increase.”

Over his seven years as host of “The Daily Show,” Trevor Noah brought us laughter and valuable insights, even with a pandemic and political upheaval. He made such a positive mark that the announcement of his departure from the show came as bittersweet news to fans.

During an interview with Hoda Kotb of “Today,” Trevor Noah gave further explanation to his personal decision to leave, and in typical Noah fashion, it touched on something universal in the process.

“I realized during the pandemic,” he told Kotb, “everyone talks about a ‘work-life balance.’ But that almost creates the idea that your work and your life are two separate things. When in fact, I came to realize during the pandemic that it’s just a ‘life-life balance.’ It’s just your life.”

He continued, “Your life doesn’t stop because you are working. And so, if you wanna make more time for family, if you wanna make more time for friends and what you wanna do, and everything … find a way to create that time. Time is the one thing we cannot increase.”

For Noah, creating more time for what was important to him meant changing his career focus. For other people, it might look like incorporating different work hours, outsourcing help or simply cutting out activities that don’t really provide growth or comfort. There are endless possibilities, depending on what someone’s priority is, and often these priorities change at different chapters in our life. But one thing never changes—we never know how much time we have on this planet, so it’s best to use it in a way that is fulfilling.

And if you’re confused as to what might be fulfilling, Noah has a trick: find what feels scary. “Anything worth doing should scare you. I will be scared to do the next project, hopefully.”

No matter what project is on the horizon for Noah, he is bound to bring us something to both smile and think about.

You can watch the full interview below:

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Ronny Chieng’s joke about Asian identity inspired a compelling debate about labels

"The Daily Show" correspondent's comments were about Rishi Sunak's appointment as U.K. prime minister.

via The Daily Show/Twitter

Ronny Chieng on "The Daily Show."

Rishi Sunak made history on Tuesday, October 25 by becoming the first Asian and Hindu prime minister in the history of the United Kingdom. His appointment is seen by many in the U.K. as an important step toward representation in a country that is 7.5% Asian.

Sunak’s grandparents migrated to the U.K. in the 1960s from India and his maternal grandmother was born in Africa.

However, this issue is a little more complicated from an American perspective where people of Indian descent are rarely referred to as Asian. We reserve the label for people of the Far East such as Japan, China, Vietnam and Korea.

To complicate things further, if you go by what the U.S. government has to say, Asian refers to people “having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian subcontinent including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam.”

Things get a little vaguer when you consider the different ways people divide one another by race and ethnicity throughout the world. For example, even the term “American” is up for debate worldwide. We consider ourselves American in the United States, but in Latin America, an American is someone from Latin America.

Comedian Ronny Chieng had some fun with the nuanced topic of racial classifications on “The Daily Show” in a bit called “Don’t call Rishi Sunak the U.K.’s first Asian PM in front of Ronny Chieng.” Chieng was born in Malaysia.

In the bit, he made fun of how the term Asian means something different throughout the world. “Indians are not Asians. I love how Indians try to have it both ways, like being Indian and Asian. Pick a lane, OK,” Chieng joked.

The bit was funny because Chieng’s mock rage pokes fun at how we can be adamant about our identities even though, in many ways, they’re rather arbitrary. It’s all just lines on a map. Further, the concept of Asia wasn’t even created by Asians themselves, it was foisted on them by the Greeks.

Some folks thought Chieng’s jokes were spot-on.

But not everyone agreed on whether the joke was accurate or funny and the piece received a lot of serious responses. Such is the way of Twitter, if you make a joke, you get serious responses. If you say something serious, you get jokes.

Also, it was a joke, meaning, he wasn't being serious.

In the end, what’s important is that the U.K. government and its people have progressed to the point where it has appointed the first person of color to represent their entire country. That’s a big step toward the ultimate goal of living in a world where people are judged by their abilities rather than the color of their skin.

This point got a bit lost in the discussion surrounding Chieng’s joke, where he made fun of the fact that people are so keen to define one another by race, they lose sight of what matters.

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Trevor Noah makes an astute observation about men and the 'right to sex' conversation

It's not really about sex at all.

cseeman licensed under CC BY-NC-SA 2.0.

Trevor Noah talked sex versus intimacy in a "Daily Show Between the Scenes" segment.

It started with a 2019 statistic showing nearly a third of men under 30 had not had sex in the previous year, which spurred a strange discussion about "incels" and debates over whether or not people—and men in particular—have a "right to sex."

You can read the original (widely panned) Twitter thread from Alexandra Hunt here, and an op-ed response ("Involuntary celibacy is a genuine problem, but a ‘right to sex’ is not the answer") from Guardian columnist Zoe Williams here, but the crux of the discussion is that some people seem very concerned that men who want to have sex aren't having it and someone or something must be to blame.

It's the kind of social discourse that seems to mark our time, with ample opportunity to scratch our heads, roll our eyes and mutter "WTF" under our breath. But Trevor Noah, as he so often does, has come riding in like a knight during a "Daily Show Between the Scenes" segment, elevating the conversation above the fray and tapping into a broader issue.

Noah explained his perspective that the issue isn't really that men aren't having sex, but rather that men are missing out on intimacy. He began by pointing out that "the expectation of sex was often set by a society controlled by men, and women were just subject to it," and that has set up some weird dynamics with men when it comes to sex.

"‘Men aren’t having the sex that they want to have.' Like, how much sex do they think they’re supposed to have?" Noah asks. "Let’s start there.

"And secondly, do they think they’re entitled to the sex?"

Both excellent questions.

"And third and most importantly for me—and I really feel like we don’t speak about this enough—is people don’t realize how often men are experiencing a lack of intimacy," he continued. "And the only place that they can experience that intimacy is through sex.

"We’ve created a society where men are so afraid to be vulnerable with each other; to be sensitive with each other; to care for each other; to love each other. You know even saying that, as a guy … you can’t just say, ‘I love you,’ you have to say, ‘I love you, dawg.’"

Noah points out that this is something women have done a much better job at than men—"being there for each other intimately but not necessarily sexually."

"I think we take for granted how much in society men who say sex is the thing they're not getting are actually struggling with a lack of companionship, of intimacy, of being in a space with a person where they're sharing everything from serotonin to endorphins to what humans need to feel," he said. "And I hope we can change that conversation just a little bit more. I hope we get to the place where guys go 'Oh, I actually didn't need the sex. I needed to be held, and I live in a society where it's hard to be held unless I'm having sex because as guys you can't just go to a guy and be like, 'Just hold me.'"

It's five minutes worth watching:

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