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upworthy

McDonald's might not be the king of fast food for much longer.

McDonald's recently had decreased profits. New ideas and millennials just ruin everything, don't they?

It's hard to think of a name more synonymous with the word "empire" than McDonald's.

Even Emperor Palpatine from "Star Wars" would be jealous of their reach and global brand recognition. McDonald's happily sits on the throne as the undisputed king of fast food and one of the world's biggest and most successful businesses.



America's favorite road-trip bathroom. Photo by Justin Sullivan/Getty Images.

As of last year, McDonald's had 35,000 locations worldwide and operated in 119 countries. To put that in perspective, Burger King, McDonald's biggest competitor, has 13,000 locations in 79 countries. The sun truly never sets on the McDonald's empire.

However, like all empires, McDonald's reign will one day come to an end. In fact, although they still serve around 68 million customers a day, McDonald's is beginning to slip from their place at the top.

The Wall Street Journal shows how McDonald's sales are becoming more limp than a reheated french fry.

Since last July, McDonald's has seen some declines in sales.

That's right: As of last July, McDonald's showed 12 straight months of same-store decline. That represents the company's first full-year fall in 13 years, and although they've shown a small improvement this year (a 0.9% increase in domestic sales in the third quarter), you can be pretty sure they're not lovin' it.

So what exactly is going on here?

Well, on the business side, McDonald's has had a few mishaps. In Asia, where McDonald's earns nearly 25% of its revenues, health scares have had a harsh effect on the company's sales. Reports of contaminated beef and chicken in China caused sales to fall sharply over the summer. In Japan, sales were affected by a woman who reported finding a tooth in her french fries.

Yeah, you read that right. A tooth.

But McDonald's is also having trouble here in the homeland, and that's where the story gets interesting.

It's well known in the economics world that competition is what keeps American businesses strong. Having one or more rivals keeps a company creative, efficient, and forward-thinking. Every Coke needs its Pepsi, every Apple needs its Microsoft, and every Bernat Yarns needs its Lion Brand Yarn Company. (Just don't bring that frizzy Lion Brand twine around me.)

Anyway, I digress. For decades, McDonald's hasn't had much in the way of competition. Even other fast food restaurants have struggled to present a true threat to Mickey D's despite carving out massive markets of their own.

One reason for the cracks in the McDonald's empire may be their new competition.

The growth of middle-ground, casual fast-food dining options such as Chipotle, Five Guys, Smashburger, and Sweetgreen have offered customers their first real opportunity to walk away from McDonald's and never look back.

No one even knows what barbacoa is. Photo by Ben Popken/Flickr.

Plus, a new generation of eaters has started to demand different things from their fast-food experiences.

They're trading in their Big Macs for Smashburgers, and their Chicken Wraps for Chipotle burritos. They want customization, they want healthy and sustainable ingredients, and they want guacamole, dammit!

Research shows this: Millennials and younger eaters in America are asking for a lot more than special sauce. They want to eat fresh ingredients, and they want to customize. Just like McDonald's, a restaurant like Five Guys satisfies that primal American need for a burger and fries. But in contrast, Five Guys does it with ingredients that are apparently fresh and never frozen.

In fact, millennials think about food so differently that it's started to affect major processed food brands at the grocery store. Young shoppers are buying more fresh meat, produce, and dairy products. This has caused brands like General Mills, who produce mainly packaged food, to slip in sales as well.

McDonald's has tried to combat these changes in their own ways.

They've offered digital touch-screen kiosks in some stores that allow you to completely customize your burger.

I bet this thing will still forget your extra pickles. Photo by Tim Boyle/Getty Images.

They're offering all-day breakfast. They just announced $1 mozzarella sticks.

And they've made a few company-wide changes to become healthier, like abandoning margarine for butter and no longer selling chicken and beef raised with growth hormones.

For the record, McDonald's has tried in the past to appear more healthy, and they've had...

Photo by Reg Natarajan/Flickr.

...let's just say...

Photo by theimpulsivebuy/Flickr.

..."varying levels of success."

Unfortunately, McDonald's image is still hopelessly tied to unhealthy food. Despite their efforts to change their reputation, people who care about fresh food probably don't think they'll find it between a pair of sesame seed buns.

So, the next time someone makes fun of you for ordering your vegan, gluten-free, chia-seed kale shake, just smile to yourself.

Your healthy choices really could crumble an empire.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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