An entrepreneurial Ph.D candidate sheds light on how technology helps her grow her small business
Pita and David in front of their mobile plant shop
If there is a positive connection between mental health and caring for plants, Lupita Ríos is determined to make it her life’s work to share it with the world.
Ríos owns Dallas-based Pita’s Planters, a small business offering handmade planters, vases, art, bouquet preservation. Her love of vegetation can be traced back to where she spent her childhood—in the jungles of Guatemala—but it wasn’t until Ríos began struggling with panic attacks after college that she realized how healing plants can be.
During a particularly anxious period in her life, the only thing that brought her comfort was a plant she’d inherited from a co-worker. “Every day I would come into work and see some new growth or a new little leaf, and I would just feel so excited … it was like this little seed of light for me during a time when I was not feeling much joy,” said Ríos.
Pita in her plant shop https://www.pitasplanters.com
So she did what made sense: she kept growing plants, eventually learning how to create pots from recycled materials. During the pandemic, she and her husband opened a mobile plant store, which allowed her to share her passion with people in the community. What began as a meditative hobby quickly turned into a booming business, and Ríos, who is also working towards a Ph.D in Neuroscience, found herself overwhelmed with the things that come with being a small business owner (like keeping up with voice messages!).
“I learn as I go,” said Ríos, mentioning that one of the rookie decisions she made as a first-time business owner was to list her cell phone number under the business as the official contact number. “I quickly learned that was not a good idea! I got calls from customers left and right because the business grew so quickly.”
A friend suggested leveraging technology to keep Ríos’ sanity intact. She enrolled in Verizon Small Business Digital Ready, a free online program that offers small businesses nationwide access to over 50 expert courses and grant funding opportunities. The program includes resources created by small business owners for small business owners, covering topics such as marketing, financial planning, social media management, and more. For Ríos, this was the answer to juggling school and business without dropping any balls while the business continues to grow.
Taking control of her mobile plan was the first step in streamlining—and leveling up!—the business. Verizon’s My Biz Plan allowed her select and pay for only what she needed the One Talk App allowed her to reclaim her cell phone for personal use, and Verizon Business Assistant, a GenAI-powered text messaging solution , has been an enormous time-saver. Verizon Business’ 2025 State of Small Business Survey revealed 38% of SMBs are currently using AI–Lupita is one of many using it to help. Instead of spending precious time replying to every DM inquiring about the hours of her shop or troubleshooting a repotted plant’s wilting leaves, business owners like Ríos can set up, customize, and train a virtual assistant to field these questions.
“I didn't even realize I needed this in my life, but Verizon was like, we work with a lot of small businesses and we have a lot of tools that help set your business up so that I can focus on the products, on the marketing, on everything else. And I know that Verizon's got me covered in other ways where I don't have to think about it so much. It is so nice to have someone looking out for you and saying, ‘Yeah, you're busy. We got you covered here. We can take care of this."’
Verizon is committed to reaching one million small businesses with the resources they need to be successful by 2030—with over 450,000 small businesses like Pita’s Planters already using Digital Ready to help their businesses thrive.
Pita and David at their brick and mortar shophttps://www.pitasplanters.com
As for Ríos’ plans for after she receives her doctorate in Neuroscience? She wants to become a professor and continue growing her plant business.“Honestly, there’s nothing quite like having someone walk in who says they’ve never owned a plant before,” said Ríos. “Let me start your plant journey…within a few weeks, you’ll have a jungle in your house.”
Do you own a small business? Verizon offers over $1M in small business grants every year! Complete an application for the Verizon Small Business Digital Readyportal between May 1, 2025, and 11:59 pm PT on June 30, 2025, to be eligible for the application process for a $10,000 grant consideration.
Original Wonder Woman Lynda Carter becomes a superhero for the LGBTQ+ community
The actress recently defended the character as a gay icon.
Once a superhero, always a superhero.
For many, Lynda Carter is the definitive live action Wonder Woman. The actress first brought the comic book heroine to life in the '70s, and even makes an iconic cameo appearance in the modern-day films starring Gal Gadot. She’s got Wonder Woman action figures made in her likeness, for crying out loud.
All that to say, I think we can feel confident in dubbing Carter a Wonder Woman expert. She’s certainly poured a lot of heart and passion into the role over the years, and fans love her for it.
To kick off Pride Month for 2022, Carter tweeted a variant Wonder Woman comic book cover created by artist Paulina Ganucheau, which was released the previous year. The cover depicts the Amazon warrior smiling while brandishing her signature golden Lasso of Truth in front of a vibrant rainbow backdrop.
The sweet moment was cut rather short after someone commented, in all caps no less, that “Wonder Woman IS NOT A SUPER HERO FOR GAYS.”
In true Wonder Woman fashion, Carter was quick with a defensive comeback.
Carter replied, “You’re right. She’s a superhero for bisexuals!”
She attached a 2016 Polygon article where Greg Rucka, a major writer for the contemporary Wonder Woman comics, confirmed that Diana is, without a doubt, canonically queer. He added that considering the entire island of Themyscira where Diana lives was filled with only other Amazons for centuries upon centuries, “it makes no logical sense otherwise.”
Objectively, even the original conception of Wonder Woman had LGBTQ+ roots. When William Moulton Marston created her in 1941, she was inspired by both his wife Elizabeth and their polyamorous partner Olivia Byrne. Their story was depicted in the 2017 film “Professor Marston and the Wonder Women,” starring Luke Evans, Rebecca Hall and Bella Heathcote.
Carter later posted: 'I didn't write Wonder Woman, but if you want to argue that she is somehow not a queer or trans icon, then you're not paying attention.”
She also shared the the importance of keeping the character a queer icon so that others can be empowered to express themselves authentically. “Every time someone comes up to me and says that WW helped them while they were closeted, it reminds me how special the role is,” she wrote.
She then posted a photo from her Wonder Woman TV show days along with the caption: “Love seeing all the love from LGBTQ+ fans today! Now here’s one I’d like to call the ‘ready to fight your homophobic relatives’ pose. Just kidding. (Or am I)?”
This was followed by encouraging others to support LGBTQ organizations such as Trans Lifeline, the Sylvia Rivera Law Project and PFLAG, which is geared specifically toward parents and families.
You know what they say … not all heroes wear capes. But they do all fight for humanity in their own way. Carter might have retired her magical tiara, but she’s still a queen.