A Swedish woman taking things into her own hands.
Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.
Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.
Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.
“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.
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By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.
The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.
The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se
The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.
No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.
A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se
Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.
The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.
Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.
As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).
A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se
Original Wonder Woman Lynda Carter becomes a superhero for the LGBTQ+ community
The actress recently defended the character as a gay icon.
Once a superhero, always a superhero.
For many, Lynda Carter is the definitive live action Wonder Woman. The actress first brought the comic book heroine to life in the '70s, and even makes an iconic cameo appearance in the modern-day films starring Gal Gadot. She’s got Wonder Woman action figures made in her likeness, for crying out loud.
All that to say, I think we can feel confident in dubbing Carter a Wonder Woman expert. She’s certainly poured a lot of heart and passion into the role over the years, and fans love her for it.
To kick off Pride Month for 2022, Carter tweeted a variant Wonder Woman comic book cover created by artist Paulina Ganucheau, which was released the previous year. The cover depicts the Amazon warrior smiling while brandishing her signature golden Lasso of Truth in front of a vibrant rainbow backdrop.
The sweet moment was cut rather short after someone commented, in all caps no less, that “Wonder Woman IS NOT A SUPER HERO FOR GAYS.”
In true Wonder Woman fashion, Carter was quick with a defensive comeback.
Carter replied, “You’re right. She’s a superhero for bisexuals!”
She attached a 2016 Polygon article where Greg Rucka, a major writer for the contemporary Wonder Woman comics, confirmed that Diana is, without a doubt, canonically queer. He added that considering the entire island of Themyscira where Diana lives was filled with only other Amazons for centuries upon centuries, “it makes no logical sense otherwise.”
Objectively, even the original conception of Wonder Woman had LGBTQ+ roots. When William Moulton Marston created her in 1941, she was inspired by both his wife Elizabeth and their polyamorous partner Olivia Byrne. Their story was depicted in the 2017 film “Professor Marston and the Wonder Women,” starring Luke Evans, Rebecca Hall and Bella Heathcote.
Carter later posted: 'I didn't write Wonder Woman, but if you want to argue that she is somehow not a queer or trans icon, then you're not paying attention.”
She also shared the the importance of keeping the character a queer icon so that others can be empowered to express themselves authentically. “Every time someone comes up to me and says that WW helped them while they were closeted, it reminds me how special the role is,” she wrote.
She then posted a photo from her Wonder Woman TV show days along with the caption: “Love seeing all the love from LGBTQ+ fans today! Now here’s one I’d like to call the ‘ready to fight your homophobic relatives’ pose. Just kidding. (Or am I)?”
This was followed by encouraging others to support LGBTQ organizations such as Trans Lifeline, the Sylvia Rivera Law Project and PFLAG, which is geared specifically toward parents and families.
You know what they say … not all heroes wear capes. But they do all fight for humanity in their own way. Carter might have retired her magical tiara, but she’s still a queen.