Walking Alongside Martu: A journey with one of the world’s oldest living cultures
Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.
In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
Original Wonder Woman Lynda Carter becomes a superhero for the LGBTQ+ community
The actress recently defended the character as a gay icon.
Once a superhero, always a superhero.
For many, Lynda Carter is the definitive live action Wonder Woman. The actress first brought the comic book heroine to life in the '70s, and even makes an iconic cameo appearance in the modern-day films starring Gal Gadot. She’s got Wonder Woman action figures made in her likeness, for crying out loud.
All that to say, I think we can feel confident in dubbing Carter a Wonder Woman expert. She’s certainly poured a lot of heart and passion into the role over the years, and fans love her for it.
To kick off Pride Month for 2022, Carter tweeted a variant Wonder Woman comic book cover created by artist Paulina Ganucheau, which was released the previous year. The cover depicts the Amazon warrior smiling while brandishing her signature golden Lasso of Truth in front of a vibrant rainbow backdrop.
The sweet moment was cut rather short after someone commented, in all caps no less, that “Wonder Woman IS NOT A SUPER HERO FOR GAYS.”
In true Wonder Woman fashion, Carter was quick with a defensive comeback.
Carter replied, “You’re right. She’s a superhero for bisexuals!”
She attached a 2016 Polygon article where Greg Rucka, a major writer for the contemporary Wonder Woman comics, confirmed that Diana is, without a doubt, canonically queer. He added that considering the entire island of Themyscira where Diana lives was filled with only other Amazons for centuries upon centuries, “it makes no logical sense otherwise.”
Objectively, even the original conception of Wonder Woman had LGBTQ+ roots. When William Moulton Marston created her in 1941, she was inspired by both his wife Elizabeth and their polyamorous partner Olivia Byrne. Their story was depicted in the 2017 film “Professor Marston and the Wonder Women,” starring Luke Evans, Rebecca Hall and Bella Heathcote.
Carter later posted: 'I didn't write Wonder Woman, but if you want to argue that she is somehow not a queer or trans icon, then you're not paying attention.”
She also shared the the importance of keeping the character a queer icon so that others can be empowered to express themselves authentically. “Every time someone comes up to me and says that WW helped them while they were closeted, it reminds me how special the role is,” she wrote.
She then posted a photo from her Wonder Woman TV show days along with the caption: “Love seeing all the love from LGBTQ+ fans today! Now here’s one I’d like to call the ‘ready to fight your homophobic relatives’ pose. Just kidding. (Or am I)?”
This was followed by encouraging others to support LGBTQ organizations such as Trans Lifeline, the Sylvia Rivera Law Project and PFLAG, which is geared specifically toward parents and families.
You know what they say … not all heroes wear capes. But they do all fight for humanity in their own way. Carter might have retired her magical tiara, but she’s still a queen.