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A secret mission to the bottom of the ocean goes wrong, and the government’s response? “We can neither confirm nor deny.” It’s a phrase that took half an hour to dream up but might take a thousand years to go away.

Rollie Williams

Mar 28, 2014

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How A James Bond-Style Covert Government Mission Created An Annoying Catchphrase

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More for You

A fun personality test determines ‘how you love’ based on your animal archetype

Mom writes tough letter to rebellious, ‘independent’ 13-year-old son and gets unexpected response

Middle-class families share how much they have in their savings accounts and it’s eye-opening

25 long-forgotten everyday items that only your grandparents would recognize

Scientists hoped to revive dead reefs by putting speakers underwater. Then the fish showed up.

Get stories worth sharing delivered to your inbox.

Featured

88 percent of parents say their kids are ‘school ready.’ Teachers disagree. The gap isn’t academic.

Scientists are using sharks to forecast hurricanes. The secret lies in what they track beneath the waves.

Therapists explain how dwelling on ‘unfinished business’ can actually benefit your brain

Rosa Parks wrote a pancake recipe on the back of a bank envelope. One key ingredient stands out.